T-Mobile is a company that provides the people of America with cellular devices and service to their users. Because of their expertise of selling service and products that deal with that of cellular devices, social media is important to their company to convey their goal of making users happy with their prices and their service. The social media is used to show their new products as well as share updates to their companies throughout time. Without social media they can’t demonstrate the efficiency and reliability their company provides to its users, not only that but it reduces their chance to get the company’s name out into the world. T-Mobile seems to have a history with social media websites. Across their social media pages (Instagram, Twitter, Facebook, YouTube, Pinterest) they all seem to serve their different purposes. Their efforts to continually and consistently update their pages seem to be frequent. They have a good amount of followers to their social medias meaning they put out media for their users to be happy with. They have a sense of modern comedy and a level of sophistication that stands out from other company’s pages. …show more content…
They illustrate a variety of forms to get in touch and familiarize their company with their customers. They maintain a professional appearance while also giving off a user friendly and comedic feel to their pages. T- Mobile seems to appreciate their customers, and they represent this by calling them out at points on social media. However, with strengths there are weaknesses. Some of the weaknesses T- Mobile shares amongst their social media pages is not having a diverse content. Most of their content seems to be repetitive and to common for users. The opportunities they have emphasized through their social media seems to be the opportunity to the customer to switch to T- Mobile as they market their services nonchalantly through their social
Social media is a key tool that has changed both our everyday lives and the way we do business. In the modern world, almost everyone who has a smart phone – and most of those who have computers - also hold accounts on a social media company. Currently, In N Out Burger and Shake Shack, two of America’s most buzz-worthy restaurants, are exhibiting great success at using the social media world to promote their businesses. Both companies have established a presence on many of the most popular social media outlets, including Facebook, Twitter, and Instagram. Each of these burger-focused restaurants, however, has demonstrated a very different approach to their social media.
T-Mobile US, Inc., which was earlier MetroPCS Communications, Inc., became corporate on March 10, 2004. T-Mobile is a carrier of wireless communication, and it also provides services with wireless broadband mobile mainly in the metropolitan areas of US which includes Atlanta, Dallas/Fort Worth, Philadelphia, Las Vegas, San Francisco, Los Angeles, Miami, Detroit, New York, Orlando/Jacksonville, Boston, Sacramento, and Tampa/Sarasota. T-Mobile and MetroPCS are its flagship products. By the end of 2012 T-Mobile had the license for wireless broadband spectrum covering a total population of 144 million and covered most of the metropolitan areas in US. It gives its services using CDMA technique using the latest technology of 4G LTE. On 26th March 2013, T-Mobile came up with the Un-carrier value proposition by introducing a simple concept of easy choice service and provided the customers with low price for all the popular devices in US. From April, the company started selling iPhone at all the stores owned by the company along with the easy choice plan.
The author of this ad is T-Mobile, Steve Harvey talks about how T-Mobile has become as good as Verizon (T-Mobile). In the ad he interrupts Verizon’s ‘drop the balls’ commercial, he then explains that Verizon’s information on T-Mobile’s coverage is a year old and that T-Mobile has improved(T-Mobile). Steve Harvey then goes on about how T-Mobile has doubles their LTE coverage; he explains that T-Mobile now has more LTE towers than Verizon (T-Mobile). He makes references to his ‘miss universe’ mistake by saying things like “I have to apologize, again” and “Verizon got it wrong, not me!” (T-Mobile). This all takes place in the same ballroom that Verizon’s original commercial took place in. However, instead of showing the different colored balls
Americans today tend to believe that social media has benefited them to connect with others quickly. Nearly two-thirds of Americans (65%) use social networking sites, up from 7% when Pew Research Center began systematically tracking social media usage in 2005 (Perrin). Technology has contributed many benefits for our society to enjoy and one of this is social media. Social Media refers to an online application such as Facebook, Twitter, Instagram, Snapchat, Tumblr, or Pinterest that people enjoy to share photos or videos. These applications can be accessed through computers, laptops, IPads, tablets, and smartphones. Today nearly two-thirds of Americans own a smartphone, and 19% of Americans rely to some degree on a smartphone for accessing
Whether walking down the street, at a party, or even looking through the App Store, chances are the name "Twitter ' has stood out. Twitter is a social media site that allows it 's users to post news updates in real time, socialize with other users, or even just to view the most recent events going on in the world. It can be used as a modern-day newspaper, a text-messaging service, or even a blog. In David Carr 's article, "Why Twitter Will Endure", the main topic of discussion is how long this utility would last among us. In his article, Carr clearly and eloquently expressed his views on why Twitter will endure, through the use of his own ethos and logos.
For this report, our team performed a scan of the general environment concerning T-Mobile. Topics which were reviewed include the economy, demographics, technology, legal and political events, and social attributes. Significant events and trends dealing with the segments are analyzed throughout.
If you asked 10 followers on Twitter if they prefer Coke or Pepsi, 9 out 10 would probably say Coke. This paper will explore the concepts of social media presence for The Coca-Cola Company. Why do people drink Coke? Why is Coke so popular? Questions such as these will be answered throughout this strategy recommendation project.
The impact of Social Media on Society Technology has come a long way from its existence till today. In today’s modern world, people are surrounded by technology everywhere. In the present, people are surrounded by disrupting technologies every day. Today, innovators are always creating new technologies that will make an impact on the daily lives of millions. Technology has made the lives of many people easier.
Social media has become a major epidemic in today’s society. According to millions of people have signed up on social media websites, allowing their basic information to be shared with the world wide web. Two of the biggest social media websites today are Facebook and Twitter. The new generation tends to use Twitter over Facebook, the older generation prefer Facebook over Twitter. Though Facebook and Twitter serve the same purpose and have many similarities, they both differ in many ways.
Social Media means the use of web-based and mobile technologies to make communication an interactive dialogue. It takes on many different forms including social blogs, Internet forums, magazines, micro blogging, photographs or pictures, wikis, videos, podcasts, rating and social bookmarking. With the world in the midst of a social media revolution, it is very obvious that social media like Facebook, Twitter, WhatsApp etc., are used extensively for the purpose of communication. This form of communication can be done with a person or a group of persons. Today most of the people working in the organizations, especially the young generation are hooked on to the different social media for keeping in contact with their peers. It is media for the social interaction as a superset beyond the social communication. There are both advantages and the disadvantages of using social media. One very important advantage is online sharing of knowledge and distributing information among the different groups of people. And this online sharing of information also promotes the increase in communication skills among the people. There are also disadvantages of
According to Diamond 2008, social media marketing is marketing that concentrates on people and not products. The company can represent the product through a promotional tool if possible, all that really matters is the customer’s feedback. Marketers are scared about social media marketing because people provide and control the content posted, therefore negative word of mouth can be said about the brand which can spread worldwide in the twinkle of an eye. Social media does not only help companies and brands expand or create awareness, it also influences consumer behavior in terms of gathering information, purchasing decisions, opinions, attitudes and brand evaluation. Marketers need to post topics that will create great conversations with consumers using the platform.
Social media marketing is a new trend of marketing where different Businesses have taken to social media sites to market and promote old and existing products and brands or create more awareness of their new products. Facebook and Twitter are the two most well known sites where firms market and promote themselves. Over one billion users worldwide use both sites everyday; from averages Joe’s to famous celebrities. Such is the power of each social media site that one post can make or break you.
From a public relations standpoint social media is a very powerful tool. It allows a company to instantly reach out to the public and receive feedback just as quickly. This can be useful when addressing customer complaints. In an article about social media and business: “Several companies have used Twitter as a fast way to solve problems. Hotels, airlines, and airports are using it to pitch services, travel updates, and respond to travelers needs.” (Burrus, 2010) Social media proved beneficial to these companies because customers not only appreciate that their problems are being addressed, but they also appreciate the speed at which the complaints were
In the end, social media provide a way of keeping in relations with friends, also allow many companies to reach a large number of costumers and to be more productivity. At the same time, media are changing the ways in which we communicate and interact with others. Social media is a very interesting thing in our life. It was made for the free exchange of lots of information all around the world without boundaries but we have to know well how and why to use these media.
Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.