Social Media as a Marketing Tool

There are already 130 million visual searches on Pinterest every month, with furniture, home decor and style ideas being the most popular things people are searching BuzzFeed a news and entertainment website used Pinterest to find the hot current trends and get ideas for stories. According to one study, BuzzFeed has witnessed exponential increase traffic through Pinterest. BuzzFeed was getting traffic from Pinterest on a post published over 2 months ago From the top 100 BuzzFeed posts on Pinterest, over 30% of the traffic are to funny

(“Google buys YouTube for $1.65bn”, 2006) and another the most recent example is “LinkedIn earned $15.4 million in 2010 on net revenue of $243 million” (Bestgrowthstock, 2011, para. 15). The main reason behind the success of SNSs is because of the number of people that are utilising it; and that is what all companies are looking for. In 2009 Facebook was growing at a rate of 6000 user per day. “At that rate if Facebook were a country than it would be the 6th most populous in the world” (Smith, 2009).

Appears that anywhere you look today you will find someone using social media. With advertisements and commercials even billboards Social Media appears to be anywhere you look. Social Media is such a big thing today, according to study provided by the website Socialnomics, individuals devote 700 billion minutes every month on Facebook (statisticbrain.com). Social Media has now become so much better for advertising that it is changing how business is done. Look past the posters in social media sites as LinkedIn and Facebook, there is a craze developing and corporations are finding themselves more so operating with social links for routine business.

After 7 month the company sales increased by 107 percent. Company sales increased tragically because YouTube is the wide media website and YouTubers like crazy and funny videos; with this, the view counts reached millions views per video, which led to increase the sales of Old Spice products. Relaying on the internet is now a major factor for a success of a company. Facebook, Twitter, Instagram, Pinterest…, with the growth of social media people cannot live without them... ... middle of paper ... ...use of technology. Lastly one must not post useless materials on social media networks.

She has also been featured in Vogue magazine. She is a good representation of how the modern world is changing when it comes to having young CEOs because she has been able to help a company that receives 75% of the total internet audience in the United States with about 30 million visitors a day.

Two questions are open: First, what is the marketing processes involved in Facebook's success story? Second, what are the key factors Facebook should be aware of for the next 5 years to maintain/reinforce its competitive advantage of value creation and customer relationships? 1. Facebook Inc. Facebook is in itself interesting to analyze because of several aspects. Through its worldwide user base, it globally connects in one platform the largest population segment of potential targets for marketers with a technologically innovative model, a social media platform.

Twitter was created in March 2006 and in July 2006 the Twitter website was launched. The service grew worldwide popularity in a short amount of time; it had 500 million registered users in 2012, who posted 340 million tweets per day. The service also handled 1.6 billion search words per day. Twitter is now one of the ten most ever visited websites, and it’s been described as "the SMS of the Internet." It’s one of the most successful start-up companies of all time by market capitalization, revenue, growth and cultural impact.

First, advertising accounted for the majority of the revenue. It took up 99 percent of Facebook’s revenues in 2009, 95 percent in 2010 and 85 percent in 2011. The social connections and demographic information of users allowed the advertisers to have opportunities to segment and target these users. The requirement for users to reveal their authentic identities gave companies good opportunities to grasp their information and make money. Facebook created database according to the interests and hobbies of users by mapping the connections between users and their friends and recording the services and products they liked.

Social Media Examiner 13 Apr. 2011: n. pag. Social Media Examiner. Web. 6 Mar.

Established in February 2004 by Mark Zuckerberg, Facebook is a privately-owned social networking website that helps people and companies communicate, socialize, understand, engage and transact more efficiently and effectively with friends, family, colleagues, employees, customers and relevant targets. Facebook is the dominant social network in over 100 countries and has more than 1.19 billion monthly active users, it's growth of members in the past few years has been phenomenal (only less than 10 years). Facebook has a powerful business model. Even though the most active group will however be the 16-45 year olds, Facebook’s diversification is an ingenious growth strategy. This is because it not only has the largest growth of members but also has the largest percent of active users.