The Importance Of Social Media On Business

Business organizations and professionals are utilizing networks such as Fac... ... middle of paper ... ...ia can affect our society, so it has to be used in a balanced manner. Overall social media has proved pivotal impacts in how our society operates. With the continual adoption of our technological era, social media’s components will continue to grow and be reinvented. I find that social media is just apart of our lives now. People who use it find that it makes life easier and much more fun for some.

Social Media Marketing “Social” media is distinct from traditional media. The former includes virtual places where people “meet” to share experiences. In this view, internet is the most impressive human discovery that ever exists. Through the support of internet, it has b... ... middle of paper ... ...tional advertising. It reaches more people; it is cheap, convenient, flexible and effective.

Social Media Marketing Advancements in technology allow communication to be more efficient and more reliable. Websites have been designed that are based on social interaction and businesses are getting involved online to connect with their consumers through this Internet site. These websites are called, social media, and it offers a way for consumers to network by sharing content that is accessed online. An article from the California Management Review defines social media as, “the way in which people interact to create, share, and exchange information and ideas in virtual communities and networks” (Katona, 2014). Social media is popular right now and able to grow in bigger and better things, businesses are taking advantage by using these websites for online marketing.

The development and advancements of the internet and internet technologies have for instance led to the invention of social media platforms. People have gotten so hooked to social media that one cannot imagine the misery if internet were to become extinct. The internet has had profound effects on the lives we live and on the quality of life. The internet provides an efficient means of handling a variety of everyday activities efficiently thus saving on costs and enabling us to do more. One cannot exhaust the benefits that the internet has on everyday life.

Essay ‘Social Media as Improvement of Business Marketing’ Robin de Veer / 2535783 / IMM / 23th of May, 2014 Nowadays, more and more businesses are active on the social web. This new step in marketing cannot be ignored and brings along new opportunities. Dong-Hun (2010) states that social media is an “open media for interactive communication led by normal people.” The success is that anybody is able to produce content and share it on social networks. Web 2.0 is generated and controlled by its users, and is based on openness, sharing and participation (Dong-Hun, 2010). The ‘digital word-of-mouth’ conversations are attractive for business purposes mainly because of its huge reachability and as cost-effective promotion tool.

Having your business displayed on the web can attract more viewers because of the web is very popular. According to Dennis McCafferty in the “Brave, New Social World” “Many adults use social media to open up their business on many different levels”. (McCafferty 176). In this reading, McCafferty spoke about how social media increased the value of business a... ... middle of paper ... .... As you can see there are two sides to the idea of social media and how it affects the world today. With all the positives and negative affects it really is up to the individual to use the social media sources wisely.

With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media has brought great business benefits to the business world because it gives higher brand visibility, generates new customers, is cost effective, and introduces social networking. Social media has helped businesses grow in tremendous ways especially in brand awareness. Lets face it, when we are signing on to our social networks, checking our email, and even looking something up we are constantly bombarded with advertisements.

LinkedIn is also very popular for the same reason. Social media has also become one of the easiest ways to improve productivity and to generate a natural interest in the work carried out by the employees ( Edosomwan et al., 2011) Conclusion The main success of social media is conversation. When businesses use a social media sites, it enlarges the converstion The companies must take time to review the conversation and must dedicate time and effort to respond to customers

The instant reach to millions of people makes more sense in a marketing sense. Not only can content be more flexible, but the fact that you are sharing it on social media makes a massive saving to your marketing

1. Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. I have evaluated what Social Media refers to; the interaction among people in which they create, exchange the share of information through virtual communities. This gives businesses the ability to share news about their products and services offered through Social Media which in turn leaves room for marketing. Social Media Marketing is an alternative to traditional marketing in reference to accessing large groups of potential consumers.