Introduction In today’s ambitious world, social media has developed opportunities businesses can benefit from. Business owners are able to reach more customers and present their brand through these networks, most times free of charge. Although businesses have been slow to implement this channel of communication, they have begun to recognize the value added to their industry by use of social media. In reviewing literature on social media and its effect on business relations, it is evident that social media is rapidly changing business marketing and communication practices. Even though there are numerous studies on the initial impacts and potential benefits of social media, further studies ought to be considered for business owners to further understand the long term advantages from the use of social media.
However, it could look like that companies are now using social media because their competitors are using them. At this circumstance, companies can finally take a competitive advantage and facilitate their businesses when they find out optimal usage of social media. In addition, technologies ultimately do not always wait for people, but they need to catch up with those. Overall, there is no doubt that social media makes marketing much efficient.
In today 's world, print ads are a dying form of advertising. A new form of marketing is beginning to sweep over consumers: social media. Social media is quickly becoming essential for businesses, leaving print ads and television commercials in the dust. With the rise of importance in social media, companies have been able to adapt and integrate this technology to improve their marketing and advertising. Companies have improved their marketing using social media by reaching more consumers in different ways, reaching their specific target audience more efficiently and maintaining closer relationships with their customers Social media is a phenomenon unlike any other in its ability to grow and reach millions of people so rapidly.
How to Leverage the Power of Social Media to Grow Your Manufacturing Business A few years ago, social media was just an extra thing that some businesses did. While it wasn’t necessary, businesses found that having a presence on social media could help them attract new customers, keep clients happy, and promote their new services or products. But as social media continued to grow and businesses recognized the benefit of having active profiles, it become more and more important for a company to be social. Today, social media is one of the marketing priorities that all companies need to have. But while it is still in the newer stages for some individuals, it is easy to make mistakes – reducing the amount of success that the company finds.
Social media networks also provide tools that can be used to determine the successfulness of an advertisement. If used incorrectly a company’s reputation could be at stake and they could potentially lose a lot of loyal customers. Advantages of Social Media Advertising Companies have found that there are several benefits of using social media networks to advertise what they are selling. Like all advertisement strategies, the main advantage of social media advertising is a potential increase in revenue. Another big advantage of using this advertising platform is that companies are now able to reach a significant amount of consumers without using too much effort.
Building relationships through adverts It is evident that there’s less or no interaction with target audiences with the use of traditional media tactics. They will only help firms to present their product or service. Whereas with use of social media, companies will be able to truly interact with customers and will help to build sustainable relationships through active and real communication. Operates within the boundaries of internet Traditional media tactics go beyond internet to try to reach people in off-line. Even today there are significant amount of customers who are yet connect online due to a number of reasons.
2013). The above conceptual framework provides a brief description about the customer behaviour on the online marketing criteria and who they impact the consumer buying behaviour. From the above review, it is clear that the traditional marketing had been enhanced with the invention of online marketing and the business organisations have been greatly profitable by it (Hansen, 2015). With the help of the online marketing strategies, the business organisations can invest in wide range of products and reduce their promotional costs by investing in online marketing advertisements. Though traditional marketing strategies have its own importance, the online marketing strategies have been more beneficiary to the business organisations in
Considering, for instance, one basic “P” the Place, the social media gave a broader environment for the firms to advertise their products or services (Bernhardt, Jay M; Mays, Darren; Hall, Amanda K2012). Many companies face competition in a physical world “marketplace” and in a digital world “market-space.” A new attitude of commerce is the “market-face” which is the interface between market-space and marketplace (Tapscott 2000). Juhasz, Jeremy (2014) underline the sententiousness of “5P’s” model in social media analyzed as Plan: every marketer should have a strategy to accomplish the particular goals. Patient: Nothing happens in one day. To create a network, strong relationships and establish the credibility of your brand needs time.
Then, to the stage where it become so popular in the society that education starts to put it in the course. Erragcha and Romdhane in Social Networks as Marketing Tools go further by made a link of marketing and social media. Also, the effects of social media to business as well as the role of customers in this marketing approach. Social media marketing is not using as the old ways. It is now more active than ever.
While there negative sides to overusing social media, the positive impact is far greater. Neal Gablers argument against Social Media Affects: One of the strongest arguments against social media is one of Neal Gabler who argues that social media has taken away o... ... middle of paper ... ...makes society what it is. Through my research I have learned that while we have been about to expand our network through social media, it has not taught is to build more meaningful connection or even communicate better. The purpose of social media is make communication and interaction easier but people are often so absorbed in their screen that they forget to interact with people in person. We have become better at communicating though Tweets, and status updates but have lost the art of communication without our technology.