Verizon's Coverage Of T-Mobile

The author of this ad is T-Mobile, Steve Harvey talks about how T-Mobile has become as good as Verizon (T-Mobile). In the ad he interrupts Verizon’s ‘drop the balls’ commercial, he then explains that Verizon’s information on T-Mobile’s coverage is a year old and that T-Mobile has improved(T-Mobile). Steve Harvey then goes on about how T-Mobile has doubles their LTE coverage; he explains that T-Mobile now has more LTE towers than Verizon (T-Mobile). He makes references to his ‘miss universe’ mistake by saying things like “I have to apologize, again” and “Verizon got it wrong, not me!” (T-Mobile). This all takes place in the same ballroom that Verizon’s original commercial took place in. However, instead of showing the different colored balls

The ad is made by T-Mobile, starring Steve Harvey explaining the coverage of T-Mobile (T-Mobile). T-Mobile is a well-known cell phone provider and carrier; this makes the ad credible compared to a cell phone company never heard of before talking about their vast coverage. Steve Harvey also makes this ad trustworthy because he is a celebrity who has been in various movies and T.V shows. He is known very well as the host of ‘Family Feud’ which is a game-show families participate in. In this ad Steve Harvey references his mess-up at the ‘Miss Universe’ pageant in 2015. At this grand event Steve Harvey called the wrong winner for the Miss Universe pageant, this sparked much controversy and is considered one of the biggest mistakes on live television to this day. In T-Mobile’s ad Steve says things such as “I have to apologize, again” and “Verizon got it wrong, not me!” (T-Mobile). This demonstrates trust because this is an event that actually occurred. This ad has is very credible because recognizable people/brands are

Steve Harvey says “Now with more LTE towers than Verizon…” (T-Mobile). T-Mobile compares their amount of LTE towers to Verizon’s amount. This is supposed to show that logically T-Mobile is the best carrier because of their higher LTE tower count. Steve then goes on to say “… T-Mobile covers pretty much everywhere they do” referencing to Verizon (T-Mobile). This is another comparison to Verizon which demonstrates that you get the same coverage as Verizon with a lower price. T-Mobile makes a good appeal to logos however it is not a very strong appeal to logic. There is limited logic in this ad and this audience must seek out the logos, however, it is still present and