Importance Of Mission And Mission Statement

INTRODUCTION:

There is various process to consider in making a strategic management. Strategic management is often mean to change, which is very difficult and require a lot of effort and time, one of the most important ways in which facilitated is to make the employees accept this change through the mission and vision. It is not only for the large organizations also to all types of organizations such as small and medium, private, public, profit or non-profit organizations. Vision and mission statements are used by organizations to set priorities, give directions to its members and creates a community of interest. In fact, the two terms “vision” and “mission” are often used as the same meaning while they are different, so this paper will cover

It is one inspirational, memorable and clear sentence. Vision statement motivate employees to do more and usually leads to higher performance. It is not only the financial reward that motivate employees so it is important to use vision statement as additional way to increase their motivation.

- Mission:

Mission statement is an enduring statement of purpose, describe the organization fundamental purpose or core reason for being and how it aims to serve its key stakeholders also distinguishes the organization from other by answering three key questions: What do we do, for whom do we do it, and what is the benefit?. It is reveal what an organization wants to be and whom it wants to serve. It’s essential for effectively establishing objectives and formulating strategies. Mission statements are often longer than vision statements. Mission should convey the social responsibility of the firm. Vision Mission

Purpose Tells what an organization aims to achieve. States what a company is currently

Customers- Who are the customers of the organization?

8. Self-concept—what is the firm’s competence that distinguishes it from other firms?

9. Concern for public image—does the firm have concern for its community and external environment?”

CONCLUSION

From the foregoing, it is clear that organization's vision, mission and performance is closely related. The importance of the vision and mission statement is derived from its strategic impact on organizational performance and effect employee behavior.

The main intent of this paper was to clarify the difference between vision and mission statements. A mission statement defines the organization's business, its objectives and its approach to reach the objectives. A vision Statement describes the desired future position of the organization. Vision and mission statements play a strategic role in the life of organizations and their importance in helping organizations achieve their goals.

“firms with clearly communicated, widely understood, and collectively shared mission and vision have been shown to perform better than those without them, with the caveat that they related to effectiveness only when strategy and goals and objectives were aligned with them as well “(Bart, et. al.,