Importance Of Nike Logo

Logos are more than just a picture the accompanies a branding name. The logo is a visual staple of the company, sports team, or school. This logo has been shaped, designed, and redesigned thousands of time in order to achieve a finished product that accurately portrays the personality of whatever that logo may be representing. For instance, the logo for Nike is a simple swoosh. Unbeknownst to most, that swoosh was carefully created in 1971, along with the name, originating from the Greek goddess of victory, Nike. The simple swoosh was inspired by the sound that a basketball made as it was being dunked through the net by Michael Jordan (Redding, 2014). The two simple lines of the Nike logo have now become the logo that represents a billion-dollar company. Two simple lines, designed by a college student for thirty-five dollars, has evolved into one of the most widely known logos in the world (Redding, 2014). This just goes to show that having the right logo can make all the

Different colors have been studied throughout the marketing world, determining that each color has a particular personality and elicits an individual emotional response within viewers. That statement alone suggests the importance of color in marketing and company branding. Not only did the creator of the Nike swoosh think about the logo design, she also had to determine what color scheme would be all encompassing in representing what it is that the Nike brand stands for. Creating a brand personality is essentially shaping the brand into something with human like characteristics in order for consumer to relate (Aaker, 1997). When branding the company, it is important to determine what that company believes in, wants to accomplish, represents, and is holistically made for. The next step is to then find a way to create a logo that portrays all of those things aspects of the company at first