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More handpicked essays just for you.
Apple's impact on society
Ethical issues it needs to consider in its operational activities
Ethical issues it needs to consider in its operational activities
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To understand what a logo is, we must first understand what it is for. A logo is for identification. Using the logo can attract the attention of customers, to create a good impression about the company. A small graphic thumbnail of your company will constantly remind everyone around tem that represents your company and what your company is what they have been looking for. The logo may lead to the company's leadership, it paves the way to the brand.
What’s a logo? A logo identifies a business in its simplest form via the use of a mark or icon. “A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product.” Based of this quote, band, logo and identity are totally different aspect to design, but as whole they
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Apple is an American multinational technology company, which designs, develops, and sells consumer electronics. Apple as a company, develops a humanistic corporate culture and strong corporate ethics, one which is characterised by “volunteerism, support of good causes & involvement in the community.” We can see these values of the business are evident throughout everything they do, from their innovative products and advertising, right up to their customer service. The products and logo alone are not enough to make huge impact on people’s sentimental side. On the other hand, apple also tries to make personal connections with people, which makes the consumers feel they are part of the brand rather than an outsider. It is this intimate feeling makes Apple a “humanist brand.” For reasons as various as its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns. Apple has established a unique reputation in the consumer electronic industry. This includes a customer base that is dedicated to the company and its brand, particularly in the United
Many veterans in the nation are struggling to find clothes, shelter, and food. Veterans from the Vietnam War until the most recent wars do not receive the appreciation and the care that they deserve. Due to the lost cause during the Vietnam War, many Americans turned away from supporting the military. After the Vietnam War, military antipathy was on the rise. In the 21st Century, organizations such as Wounded Warrior, Salvation Army, and Travis Manion Foundation are some of the few that provide aid for military veterans. Although someone can argue that veterans receive enough aid from these organizations, a great deal of veterans are sleeping in public shelter homes or wandering in the streets begging for food and clothes. Five Finger Death Punch produced
We are in contact with marketing tactics daily, even though we may not even realize it; from every print ad, commercial and even product placement in television shows and movies are used to subliminally to make people want it and need it. Per The Mercury Reader assembled by Maren Clegg Hyer, Ph.D. explains the Aristotle‘s art of effective persuasion and the Greek triangle mode of rhetoric of pathos, ethos and logos to determine that this ad is indeed effective. Ads can elicit many emotions and rely on our reactions to make sales quotas. It can send strong emotions to not be left out, and a hurry and join the crowd, it can emote a desire to come along and join the fun. In Perrier’s “Thirst for the Extraordinary” commercial by the directors Fluer & Manu, from You Tube is effective because and relies heavily on pathos and ethos, it lacks any logos although the commercial involves no logos, it has what is called the “bandwagon” fallacy, so it is very effective and extremely persuasive in its purpose to sell Perrier water.
In every given business, the name itself portrays different meanings. This serves as the reference point and sometimes the basis of customers on what to expect within the company. Since personality affects product image (Langmeyer & Shank, 1994), the presence of brand helps in the realization of this concept. Traditionally, brand is a symbolic manifestation of all the information connected with a company, product, or service (Nilson, 2003; Olin, 2003). A brand is typically composed of a name, logo, and other visual elements such as images, colors, and icons (Gillooley & Varley, 2001; Laforet & Saunders, 1994)). It is believed that a brand puts an impression to the consumer on what to expect to the product or service being offered (Mere, 1995). In other application, brand may be referred as trademark, which is legally appropriate term. The brand is the most powerful weapon in the market (LePla & Parker, 1999). Brands possess personality in which people associate their experience. Oftentimes, they are related to the core values the company executes.
“The people who are crazy enough to think they can change the world are the ones who do” (Isaacson). When the late Steve Jobs was a child he was abandoned by his real mother and adopted by the Jobs family. Steve was a stubborn rude man who was ruthless, however he was focused, crazy, and inspirational. His characteristics drove him to form one of the greatest companies today, Apple. The computer company revolutionized the world with a frontline of the greatest products the world has ever seen. Although facing many hardships, the company managed to change the music industry, computer industry, phone industry, design industry and created a tablet industry. Apple envisioned products that did not exist and it thrived from the reaction of its consumers. After becoming a fortune five hundred company, it has continued to develop its products and has remained one of Americans most pristine companies however has also been put in the spotlight on social and ethical responsibilities. Ethical businesses use principles and standards that determine if conduct in organizations is acceptable. The big question has arose, is Apple socially and ethically responsible with their suppliers, the economy, its workers, and its consumers? Is Apple responsible for its supplier chains? Does apple have programs through which they help solve social and ethical issues? Has apple made any financial contributions to address issues?
In the 1960’s America was divided over the voting rights of African Americans. It was a time of racial and political unrest as president Lyndon B. Johnson encouraged Congress to pass the Voting Rights Act. On March 16, 1965 “We Shall Overcome” was delivered to congress. Lyndon B. Johnson was elected vice president of the United States in 1960 and became the 36th president in 1963. Throughout his speech Johnson uses a variety of strategies to persuade the nation that African Americans have the right to vote. Some of these strategies include ethos, logos, and pathos.
Your logo should represent your company or business. A logo that doesn't correctly represent you can do more harm than good. But a logo that correctly represents your business and its values can be a powerful tool for building a strong brand. Some examples of logos that represent their companies well are the Twitter and Microsoft logos, as well as the Apple logo. They're immediately recognizable and represent their companies extremely
In video “THE GIRL THAT SILENCED THE WORLD FOR 5 MINUTES” I believe that this speech had a perfect moderation of all three appeals. She included ethos and the way she presented it was great because she is talking about how destroying the environment and going to war will affect not only the children but the entire planet, in other words we aren't only messing it up for ourselves but for every other species on this planet. The girl herself is only a child but she can say that she is fighting for her own future because the adults that teach us so much forget that if there is no planet there is no us, this makes the speech credible. She also uses logos effectively because she gives examples of how the earth has been polluted so much already that
Politicians and government institutions have been around for over thousands of years. Such organizations and public figures hold tremendous value to society and the individuals within those societies, usually exercising great influence in how local, state and federal government conduct business. Their role as political figures in a democracy is to represent the mass public in different issues, and in order to convince their audience to support a particular matter they use various tools such as diction, tone, and appealing to one’s ethos, pathos, and logos. A series of variables (including audience, purpose, and situation) influence the approach a politician takes in order to communicate their ideas to the public. While Hilary Clinton, Donald
each logo that was created by him has different visual appearance but delivers his design in the same style. Each logo was reproduced because of its lack of identity because of its previous logos. Companies like IBM, UPS, and Enron, would like to show their identity through the visual appearance of their logo that represents them. As technology grows, the medium changes in designers’ world. As the generation and trend changes people’s taste also change, we as designers should adapt to the trend and recreate, but at the same time recreating logos can also be a disadvantage as well.
The topic that I will writing about is about the company of Apple and how it is a great company. I will also be talking how Apples is a utilitarian company and makes products that makes the consumers happy. Apple is one of the many electronics company that make computers, tablets, phones and iPod. Apple was a company that was founded by Steve Jobs, a college drop out on April 1, 1976. In this essay I will be discussing how Apples products make consumers happy, the philosophy of apple and how apple also makes people angry.
A man gets up in the morning with nothing to do, why not play the Nintendo Switch to start your day? Want to have a good time and excitement with your family and friends? Nintendo Switch is what you want! It is easy to connect and disconnect. It is portable and can join other player with Nintendo Switch and can be played anywhere. Most of all, it is for all ages and they have a wide variety of games to choose from such as: Boxing, Dancing and Adventure games.
Apple customers relate to the brand very intimately. Repeat purchases are very common. They feel a very strong attachment towards the brand because it portrays a very different image. It helps make them feel that they are flowing with the changing trends because they own an Apple product. Many Apple consumers sometimes consider their Apple product their favourite possession or say that they love the brand because they get very attached to it. Apple has portrayed itself to be a brand that the customer can have a happy and lifelong relation with. The Apple experience has created deeper attitudinal attachment in the minds of the customer.
In fact, about this business one can easily write a few weighty books. Without exaggeration, we can say that Apple is one of the brightest technology companies that appeared in the 70s of the last century. Due to innovative technology and aesthetic design, Apple Inc. has established a unique reputation comparable to the cult in the consumer electronics industry. In 2014 the company was ranked first in the world by market capitalization. The concept of the brand is built around the slogan 'Think different’ (Linzmayer, 2004).
Apple is “the world’s most colorful company,” Linzmayer, Owen . Apple Confidential 2.0. 1st. San Francisco, CA: No Starch Press, 2004. When looking at its meager beginnings Apple’s influence on the media could only be described as unique. Their product, style, and overall beliefs make the Apple Corporation a multi-billion dollar company with a general appeal for all ages. It is getting harder and harder to be an individual, so with Apple you can “rise above the norm” and be unique. Recently, this unique corporation has taken the media by storm, with their new line of products. Right along side these new products are a full line of new commercials to go along with them. These new commercials spawned from years of creative marketing done on Apple’s part. Studying the history of Apple is necessary to understanding their influence upon us today.
The logo of a company is an emblem or visual mark that they choose to represent themselves. A logo is such a small thing but it has the ability to make a huge impact on your business. Logos act as a branding for your company and could ultimately be the deciding factor in whether you make or break the deal. Here is why logo designing is important.