Introduction Nike, Inc is one of the leading companies in the world that is known for its brand of athletic footwear, apparel, equipment and accessories. Nike’s source is America. It is a multinational company which is engaged for design, development and manufacturing of footwear, equipment, apparel, accessories and services. Nike is also famous for the worldwide marketing and selling of the same products. Nike was incorporated on September 8, 1969. Company focuses on seven key categories of its products: running, basketball, and football, men’s training, women’s training, Nike’s sportswear and action sports. It also designs products for kids as well as other athletic and recreational uses, such as cricket, golf, other activities, baseball, tennis, volleyball, soccer and wrestling. The Nike Company also deals in athletic apparel and accessories in addition of athletic bags and accessory items. (http://in.reuters.com/finance/stocks/companyProfile?symbol=NKE.N) Nike, Inc. Financial Report Financial Statement Currency in Millions of USD 2009 2010 2011 2012 2013 Total Revenue 19,176 19,014 20,117 23,331 25,313 Gross Profit 8,604 8,800 9,202 10,148 11,034 Operating Income 1,859 2,474 2,841 3,083 3,254 Pre-tax Income 1,957 2,517 2,862 3,025 3,272 Net Income 1,487 1,907 2,172 2,269 2,464 (http://www.gurufocus.com/financials/NKE) Revenue Performance (http://investors.nikeinc.com/files/doc_financials/AnnualReports/2013/select_financials.html) Nike Inc. Stoke Price (http://ca.finance.yahoo.com/q/bc?s=NKE&t=5y&l=on&z=l&q=l&c=) Nike operates in following countries: America is a birthplace of NIKE Company. Nike’s workplace consists of a leader, visionaries and experienced employees who are very passionate to maintain the status ... ... middle of paper ... ...ct competitors of Nike, which competes in non-athletic field. (http://www.slideshare.net/tanyalabrador/10-step-marketing-for-nike) References Company Profile for Nike Inc. - http://in.reuters.com/finance/stocks/companyProfile?symbol=NKE.N 10 Year Financial Data of Nike, Inc. – GuruFocus.com - http://www.gurufocus.com/financials/NKE Select Financial – Nike FY2013 Annual report – http://investors.nikeinc.com/files/doc_financials/AnnualReports/2013/select_financials.html NKE Basic Chart | Nike, Inc. Common Stock Stock – Yahoo! Canada Finance - http://ca.finance.yahoo.com/q/bc?s=NKE&t=5y&l=on&z=l&q=l&c= What Countries Does Nike Operate in – Ask.com - http://www.ask.com/question/what-countries-does-nike-operate-in http://www.prenhall.com/marketing/armstrong/38187_01_p1-33.pdf 10 step marketing for Nike - http://www.slideshare.net/tanyalabrador/10-step-marketing-for-nike
There is only one way to describe Nikes financial position, that is strong and grew from a five hundred dollar idea to a billion dollar industry. Nike is known everywhere and its products are distributed worldwide, its geographies include North America, Western Europe, and Japan, NIKE expects to generate average annual growth at a high single digit rate for the four-year period from fiscal 2014. The Company expects North America and Western Europe to reach over $14 billion and $6 billion, respectively, by fiscal year 2017. In its developing geographies in Greater China, Central & Eastern Europe, and Emerging Markets, the Company stated it expects to grow at a low double-digit average annual growth rate. For the Company’s Emerging Markets geography, it expects to grow at ...
The factories around the world (China, Asia, and Vietnam) assist in manufacturing and distribution of the products. (Mahdi et al., 2015). The globalization and technology have impacted competition and larger expansion of the corporation around the world. The Nike brand is nearly in every culture of the world from the result of globalization and technology impact. The technology has grown on the quality of the research and innovation the company is performing that is resulting in great volumes of customer cares and choices. The globalization and technology have also helped stabilize the prices of the products and avail them all year round so that there are no experiences of low supply and thus raise in the products prices. (Mahdi et al., 2015). The market is always satisfied with the quality and volume of supply that meets all the fluctuation like the sudden increase in demand or its fall. The impacts of globalization have made the company produce high quality, durable and limited the production impact on the environmental pollution and degradation. It is playing a global roll in the management and conservation of the environment worldwide by taking part in community participation and charitable organizations that serve the society in community issues alongside environment (Mahdi et al.,
Since its creation, Nike has proven itself as a popular brand and it has created niches by selling products such as footwear, apparels and various types of sports equipment. This paper will attempt to trace the product development of Nike shoes from its origins in conception and design to the manufacturing and production process located in contract factories in developing countries to advertising and marketing of Nike as a cultural commodity and finally, the retailing of the footwear around the world.
As Nike is an international company that has their product selling worldwide, they have countless of competitors, including many domestic local firm. However, not all of these companies have the power to compete with Nike, only a few international companies are Nike¡¦s major competitors, for instance, Adidas and Reebok.
Nike’s sweatshop manufacturing practices which can be seen through media have shown people that this company goes under the good guys images, these images which are displayed in their commercials show people that their employees are treated well and their happy in their working environment.
Nike Incorporated is the number one leading sportswear and equipment provider in the world. They manufacture anything from casual clothes to sports equipment, shoes to socks, and basketballs to golf balls. As a result of its massive success, Nike employs nearly 30,000 people worldwide while manufacturing in 700 shops around the globe and has 45 offices outside the United States. Its extensive reach into the global market has Nike producing more exclusive products than any other manufacturer in the world. Nike’s headquarters is located in the metropolitan area of Portland, Oregon.
Nike is one of the biggest footwear and apparel manufacturing companies in the word. The company came into existence in 1964 by Bill Boweman and Phil Knight and named it as the Blue Ribbon Sports. The company changed the name to Nike, which is Greek word meaning victory, in 1972 after producing a good brand of shoes that became popular among the athletes (NIKE, Inc., 2001). Since then, the company has been successful, dominating the world market of athletic shoes. The company’s products are sold in more than 170 countries across the world. The company also sponsors various sports events at national and international levels. The company slogan “just do it” is catchy and attract many people tom buying its products. This makes the company to grow continuously due to wide and stable customer base.
Many global companies like Nike, Inc. are seen as role models both in the market place as well as in society in large. That is why they are expected to act responsibly in their dealings with humanity and the natural world. Nike benefits from the global sourcing opportunities, therefore areas such as production and logistics have been outsourced to partner companies in low-wage countries like China, Vietnam, Indonesia and Thailand. As a result the company is limited nowadays to its core competencies of Design and Marketing.
Nike’s Asian operations had previously continued to soar generating US$300 million in 1994 in revenues to a whopping US$1.2 billion in 1997. However based on the Asian economic crisis, this had adversely affected revenues, while regional layoffs were inevitable. Nike also performed well in the European market generating about US$2 billion in sales and a good growth momentum was expected, however, some parts of Europe were only slowly recovering from an economic downturn. In the Americas (Canada and the U.S.A.), Nike experienced a growth rate for several quarters. The U.S. alone generated approximately US$5 billion in sales. The Latin American market at this point was exposed to economic volatility; however Nike still saw them as a market with “great potential for the future”.
Nike, which is the Greek goddess of victory, was born in 1972, when BRS launched its first branded shoe at the U.S. Olympic track and field trials. Over the next decade, the company nearly doubled in size each year. In 1978, BRS officially changed its corporate name to that of the Nike brand.
Nike Inc. was founded in 1962 by Bill Bowerman and Phil Knight as a partnership under the name, Blue Ribbon Sports. Our modest goal then was to distribute low-cost, high-quality Japanese athletic shoes to American consumers in an attempt to break Germany's domination of the domestic industry. In 2000 Nike Inc. not only manufactured and distributed athletic shoes at every marketable price point to a global market, but over 40% of our sales came from athletic apparel, sports equipment, and subsidiary ventures. Nike maintains traditional and non-traditional distribution channels in more than 100 countries targeting its primary market regions: United States, Europe, Asia Pacific, and the Americas (not including the United States).
Nike is a worldwide known business that many people around the globe are attracted to purchase. They make a variety of products ranging from shoes and clothes to sports gear, sports products, and many different accessories. Nike is designed for everyone ranging from infants to elderly. Because of their range of age for products, this makes them a huge competitor. Being able to appeal to all ages and styles of people.
Nike American Sportswear generated revenue of 7495 million US dollars in 2014, which was almost double of 2009 revenue of Nike Sportswear (Statista, 2015).The sales of (Athletic) Sportswear of Nike 90 million US dollars, however, the sale of Adidas Sportswear (Competitor of Nike) was 25 million US dollars, which was not even one third of Nike Sportswear sales (Statista, 2015).Nonetheless, the return on assets and equity are 13.41% and 26.43% respectively (Yahoo Finanace, 2015).
Nike is a multinational corporation with a brand that is recognizable worldwide. For the following paper I will conduct be conducting a social media audit, and evaluating the social media strategies currently being used by Nike. Nike is American multinational corporation that is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. It is one of the world's largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment. As of 2012, it employed more than 44,000 people worldwide. The brand alone is valued at $10.7 billion, making it the most valuable brand among sports businesses. The company was founded on January 25, 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1978. (Wikipedia, 2013)
Nike is the number one innovator in the world in athletic footwear, apparel, equipment, and accessories. This worldwide company operates in an extremely different organizational structure than other companies, such as Reebok and Adidas. Nike operates tremendous marketing strategies and develops inventive designs to inspire athletes around the world. This company is one of the largest suppliers in the world in athletic footwear and apparel, main producer of sports equipment, and making Nike the most valuable brand among sports companies. The task for Nike is to join diversity and inclusion to encourage ideas and innovation. Around the world, this company is a popular brand.