Nike Commercial Analysis
analytical Essay
1369 words
The name Nike is derived from the Greek goddess of victory which is exactly what Nike has over its competitors. Nike has been around for 53 years starting in 1964 and is the leading revenue sports goods company in the world with 34.35 billion US dollars in revenue in 2017. It is not only the biggest sports brand but also one of the three largest apparel companies in the world along with Christian Dior and Zara. It is such a prominent brand that almost everyone has used a Nike product in their lifetime. CEO Mark Parker wrote, “like athletes all over the globe, Nike’s future holds nothing but limitless potential”. Everyone is confident in Nike and their ability to continue creating and producing high quality products that everyone can enjoy. …show more content…
This creates an exhilarating 90 seconds in order to first grab the audience’s attention and spark some energy in them to be active. The song was released in the sixty’s so it is recognized by the older generation and as well as the younger generation due to its appearance on family guy. To match the fast pace tempo the video has exciting camera work with nonstop action and crisp sound effects that emphasize the actions that are being made. The commercial has an overall bright warm tone adding to the picture to bring out a summer vibe due to its release in July. The release date was strategically at the beginning of summer to entice kids to go outside and play. Furthermore, summer is right before the start of many fall sports, indirectly telling kids to gear up with Nike for their next …show more content…
These athletes ask the boy if he wants to join in in order to endorse their products. Athletes such as Andrew Luck for football, Mia Hamm for soccer, Mike Trout for baseball, Anthony Davis for basketball, and Misty May Trainor for volleyball. They even use Yama, Japans heaviest sumo wrestler, at six feet four inches and almost six hundred pounds. This adds humor to the commercial along with the idea that Nike’s audience is worldwide. It highlights Nikes promotion of the body imagine campaign, focusing on that you do not have to look a specific way to be a professional athlete. The usage of these world class famous athletes promoting Nike appeals to ethos, thus providing Nike with credibility that their products must be made of greatness. The commercial indirectly appeals to logos when Nike states that these people who are known for their great athletic achievements use Nike so they must be of good quality. Therefore, Nike is saying that these are the facts based off of them promoting their
In this essay, the author
- Explains that nike is the leading revenue sports goods company in the world with 34.35 billion us dollars in revenue in 2017.
- Analyzes how the commercial appeals to pathos because it shows a wide range of people of different ethnicities, ages, genders and body types allowing the audience to identify with one of those people.
- Analyzes how the commercial appeals to the audience saying that there are always people out there looking for someone else to be on their team and encouraging the viewers to go outside and be active.
- Explains that nike is the leading revenue sports goods company in the world with 34.35 billion us dollars in revenue in 2017.
- Analyzes how the commercial appeals to pathos because it shows a wide range of people of different ethnicities, ages, genders and body types allowing the audience to identify with one of those people.
- Analyzes how the commercial appeals to the audience saying that there are always people out there looking for someone else to be on their team and encouraging the viewers to go outside and be active.
- Analyzes how the song "surfin' bird" by trash man is played in the background, creating an exhilarating 90 seconds to grab the audience's attention and spark some energy in them to be active.
- Analyzes how nike promotes their products to kids and teenagers by using famous athletes, such as andrew luck for football, mia hamm for soccer, mike trout for baseball, anthony davis for basketball, and misty may trainor for volleyball.
- Analyzes how nike's commercial appeals to pathos because it shows that the neighborhood is a low to middle class area that is not decked out with all the bells and whistles.
- Analyzes how nike creates the image that their products are top-of-the-line through pathos, logos and ethos. the use of repetition throughout the entire commercial of "were short a guy" makes it memorable even after the commercial is over.
Harness the Power of AI to Boost Your Grades!
Haven't found what you were looking for? Talk to me, I can help!
Related
- analytical
- explanatory
- opinion
- comparative
- Michael Jordan Advertisinganalytical essayMaybe it's because of those in the Millennial generation that were raised to believe that they could do anything that they wanted as long as they set their mind to it. Michael Jordan, arguably one of the best basketball players of all time, explains that excuses are far too often used to try and justify the unaccomplished. This advertisement goes to show what the Millennial generation as a whole expected, and why their expectations aren't always fulfilled. Michael Jordan's "Maybe It's My Fault" commercial was successful in targeting Millennials by confronting the failed perceptions and common characteristics as well as emphasizing values of that generation.
In this essay, the author
- Analyzes how michael jordan's "maybe it’s my fault" commercial was successful in targeting millennials by confronting the failed perceptions and common characteristics of that generation.
- Analyzes how michael jordan implies that the millennial generation uses excuses rather than using their failures, pain, and obstacles as a way of strengthening themselves.
- Explains that perseverance is defined as the continuous effort no matter the circumstances or situation in order to achieve desired success or to meet a goal.
- Analyzes how michael jordan's "maybe it’s my fault" commercial was successful in targeting millennials by confronting the failed perceptions and common characteristics of that generation.
- Analyzes how michael jordan implies that the millennial generation uses excuses rather than using their failures, pain, and obstacles as a way of strengthening themselves.
- Explains that perseverance is defined as the continuous effort no matter the circumstances or situation in order to achieve desired success or to meet a goal.
- Analyzes how "maybe it's my fault" addressed millennials by indirectly bringing attention to the way that the generation itself perceives struggles.
616 wordsRead More - Nike Advertising Analysisanalytical essayThe ad contains two brief quotes “Change History with Just One Stroke” and “Write the Future”. The soccer player who scores the goal is statue-ized, appearing like the statue of liberty. The advertisers used the statue and quotes with the intent to form a theme. The theme saying that by wearing Nike, people are part of something special. Great athletic achievements and immortalization is on the horizon for those who wear Nike. It leaves guilt on the implication that none of these great things happen to people who aren’t wearing Nike gear. This is obviously not true, people are not going to turn into Tom Brady just because they had Nike cleats on. The ad is playing on a fantasy. This trick is especially effective with younger children who are likely to dream of becoming a star or a part of a big sports moment. Who wouldn’t want to score game winning goal or catch a game winning touchdown?
In this essay, the author
- Explains that advertising is one of the world's oldest and most effective industries. it shows consumers what they want by using clever deception and nifty tricks.
- Analyzes nike's ad approach, which uses creative metaphors, quotes, and imagery to sell its products. it also uses visuals to keep page-flippers attention.
- Analyzes how the advertiser uses a unique moment to turn the typical five seconds of viewers' attention into five minutes.
- Explains that advertising is one of the world's oldest and most effective industries. it shows consumers what they want by using clever deception and nifty tricks.
- Analyzes nike's ad approach, which uses creative metaphors, quotes, and imagery to sell its products. it also uses visuals to keep page-flippers attention.
- Analyzes how the advertiser uses a unique moment to turn the typical five seconds of viewers' attention into five minutes.
- Analyzes how the ad uses product placement to sell nike soccer balls, cleats, and uniforms. the swooshes are the focal point of the advertisement.
- Analyzes how the ad uses symbolism to sell its products. the soccer player who scores the goal is statue-ized, appearing like the statue of liberty.
- Analyzes how the advertiser uses visual aids to make the ad look more appealing to viewers. the crowd is blurred, the light is focused on the field and the photographer uses the rule of thirds.
- Analyzes how the advertiser uses franck ribery, a notable soccer player, to provide familiarity. his name and autograph are also plastered on the side of the advertisement.
- Analyzes how the uniqueness of the ad and its concept makes it stand out against other ads and potential competitors. the future of nike is bright if it continues to use this level of creativity.
1169 wordsRead More - Nike Case Study Essayanalytical essayThe creators of Nike Phil Knight and Bill Bowerman began in 1964, they used be name Blue Ribbon Sports. Little be known an athlete and track coach at University of Oregon would be on their way to create one of the most well known athletic brands today. At first, they began as an athletic Japanese shoe supplier and then eventually became what we know now as Nike. To this day they are the main supplier of athletic clothing, shoes, accessories today! Nike is one of the top sponsors for athletes, to name a few Michael Jordan, LeBron James, and Kobe Bryant are all phenomenal basketball players. Although Nike continues to revolutionize athletic wear and staying as number one on the leader board, such achievement wasn’t always there
In this essay, the author
- Explains that nike began as an athletic japanese shoe supplier and became what we know today as nike. the company went public in the 1980s after suffering from human rights and labor issues.
- Explains that nike had to take rapid measures to redeem its reputation and rectify problematic policies and lack of international oversight of its operations.
- Opines that expanding into foreign markets will be the hardest for nike because of their current reputation and the threat of globalization.
- Explains that nike began as an athletic japanese shoe supplier and became what we know today as nike. the company went public in the 1980s after suffering from human rights and labor issues.
- Explains that nike had to take rapid measures to redeem its reputation and rectify problematic policies and lack of international oversight of its operations.
- Opines that expanding into foreign markets will be the hardest for nike because of their current reputation and the threat of globalization.
- Explains that nike didn't have any responsibility to supervise their supply chain, which led to nike losing 50% of its stock value. nike's scheme was to subcontract the work to manufacturers and sneak through the system to come out with more money.
- Analyzes how nike earned its rights back after the 1980's corporate social responsibility epidemic, where thousands of children were used for labor in the manufacturing process, and environmental issues.
1090 wordsRead More - Shock Treatmentanalytical essayNike's point of the commercial is that athletes at all levels of competition at one time or another feel the pain of injury. For some, damage can be severe to the point of disfigurement. Many give up the game they love for safer persist. Others overcome seemingly insurmountable injuries to compete again, proudly bearing the surgical scars that urge them onward. What this commercial shows are somewhat disturbing shots of a shark bite, a missing fingertip, missing teeth, scars from a surgically repaired knee and a shattered eye socket. The main question is what does this have to do with Nike products and services.
In this essay, the author
- Explains that companies are competing at high levels to come up with ads that will be flashy and aggressive so consumers will become interested in their product. sometimes, what the company is trying to do might offend people.
- Analyzes how nike introduced a new 'beautiful' commercial, which focuses on athletes who have suffered serious injuries while participating in their sport of choice.
- Analyzes how nike's commercial shows athletes at all levels of competition at one time or another feel the pain of injury.
- Explains that companies are competing at high levels to come up with ads that will be flashy and aggressive so consumers will become interested in their product. sometimes, what the company is trying to do might offend people.
- Analyzes how nike introduced a new 'beautiful' commercial, which focuses on athletes who have suffered serious injuries while participating in their sport of choice.
- Analyzes how nike's commercial shows athletes at all levels of competition at one time or another feel the pain of injury.
- Opines that nike's ads, like many other businesses, require interpretation. they view meaning as interplay between text and the reader.
- Analyzes how ads work on a variety of different levels including sign typology, psychological appeals, emotion, roles, value/beliefs and knowledge. nike's commercial pushes the ethical boundaries of what the consumer wants to see and understand.
- Opines that nike and w&k figured that anybody who has ever injured themselves playing sports could relate to the notion of badges of honor, but people don't want to be forced to see disfigurements on a commercial.
769 wordsRead More - Nike Just Do It Problem Analysisanalytical essayNike does a very good job of making the viewer feel a part of the commercial. When watching ...
In this essay, the author
- Explains that nike controls the athletic world and almost every athletic sport uses nike as a sponsor or in some way.
- Analyzes how nike constructs the commercial to make the viewer feel it is all about them. they say that if part of their ethos is basketball, be the best at it.
- Analyzes how nike uses a different approach method of changing the perception of bullies in this commercial.
- Explains that nike controls the athletic world and almost every athletic sport uses nike as a sponsor or in some way.
- Analyzes how nike constructs the commercial to make the viewer feel it is all about them. they say that if part of their ethos is basketball, be the best at it.
- Analyzes how nike uses a different approach method of changing the perception of bullies in this commercial.
- Analyzes how lebron has won three straight mvp awards and his teammates have won back-to-back nba championships.
- Analyzes how nike uses five-star athletes as role models and idols in their commercials.
1019 wordsRead More - Nike Marketing Analysisexplanatory essayNike is a multinational company that is occupied in the design, development, and manufacturing of worldwide and sales of footwear, apparel, accessories and service. Nike was originally founded as Blue Ribbon Sports in May 30, 1971 The name was converted over to Nike by Bill Bowerman and Phil Knight. This is a brand that has been around for a very long time. As the years progress, Nike has expanded their business in other countries. Nike has 858 retail store locations worldwide. With most of those locations being in other countries, Nike had to develop a way to advertise to different countries in other languages. If they never took the time to analyze how to reach the different audience, they would have missed out on new consumers and profit.
In this essay, the author
- Explains that nike is a multinational company that designs, develops and manufactures footwear, apparel, accessories, and services.
- Explains that nike used various strategies for the u.s. and globally to become successful. without numerous strategies to cater to consumers in those different regions, nike missed out on consumers, money, and an opportunity to expand
- Explains that nike has numerous outlets under their umbrella. nike advertises in the u.s. by print publications, television, and a large range of social media.
- Explains that nike is a multinational company that designs, develops and manufactures footwear, apparel, accessories, and services.
- Explains that nike used various strategies for the u.s. and globally to become successful. without numerous strategies to cater to consumers in those different regions, nike missed out on consumers, money, and an opportunity to expand
- Explains that nike has numerous outlets under their umbrella. nike advertises in the u.s. by print publications, television, and a large range of social media.
- Explains that nike has numerous ways to advertise in the united states and oversea. they have different strategies to cater to specific needs of consumers.
- Explains that consumer research and buying behavior plays a huge part in determining the appropriate advertisement strategy for nike.
1163 wordsRead More - Swot Analysis Of Nikeexplanatory essayNike is a common name used in most households in the world. Many sports figures and teams endorse Nike, and because they do, people have to have Nike products. Nike uses this major publicity to continue to push them to the top of their market, and uses many tools to achieve this goal. Nike uses their long history, financial statements, and financial analysis to continue to push them to top and make them a better company.
In this essay, the author
- Explains that nike is a common name used in most households in the world. nike uses this major publicity to continue to push them to the top of their market, and uses many tools to achieve this goal.
- Explains that william jay bowerman and philip hampson knight started the nike company in 1964 and changed the name to nike in 1971.
- Explains that nike strives year in and year out to be the best in the athletic footwear products by offering products in nine categories, including running, nike basketball, the jordan brand, football, action sports, sportswear, and golf.
- Explains that nike is a common name used in most households in the world. nike uses this major publicity to continue to push them to the top of their market, and uses many tools to achieve this goal.
- Explains that william jay bowerman and philip hampson knight started the nike company in 1964 and changed the name to nike in 1971.
- Explains that nike strives year in and year out to be the best in the athletic footwear products by offering products in nine categories, including running, nike basketball, the jordan brand, football, action sports, sportswear, and golf.
- Explains that nike operates in the united states and internationally. they have 384 stores, six distribution centers, 758 stores and 127 footwear factories located in 15 countries.
- Explains that nike deals with many competitors on a daily basis, including adidas, asics, li ning, lululemon athletica, puma and under armor.
- Explains the nike "swoosh" logo made its debut in the spring of 1972, when it was featured on the side of an athletic shoe.
- Explains that nike's cash ratio is 0.70, which sounds low for the size of the company. the target number to hit for a company is between one and two.
- Analyzes how nike's current ratio tells a company if their current assets will be able to cover the current liabilities.
- Explains nike's quick ratio of 2.01, which states that nike has $2.01 for every $1.00 in liabilities they owe.
- Explains that nike has a debt to assets ratio of 46.66%. this number lets nike know that they own almost fifty percent of all assets.
- Explains that nike has a receivable turnover ratio of 9.93 times. this will let nike know that they will receive cash from credit customers almost ten times per year.
- Explains that nike has an inventory turnover ratio of 3.85 times, or every 95 days. since nike is in the retail business, this states that they are turning over new inventory during every season.
- Explains that nike has a return on equity ratio of 34%, which determines the income earned on investments made by the company owners or investors.
- Explains that nike has a net profit margin of 12.34%, which allows nike to look at the competition and compare to see if they are doing well.
- Opines that nike needs to continue to be the top business in their respective market through their long history, financial statements, and financial analysis.
- Explains nike's form 10-k: annual report pursuant to section 13 or 15(d) of the securities exchange act of 1934.
- Explains that nike offers products for all ages, including kids, teenagers, and adults. the basic four financial statements are balance sheets, income statements, stockholders’ equity statements and cash flow statements.
1791 wordsRead More - Ad Analysis Of Nikeanalytical essayNike’s communication objectives are to create awareness to its new Nike Zoom LeBron II “Chamber of Fear”. Nike wants to show its unique brand benefits by showing its target the exclusive product that is able to help them to overcome different fears. Evaluation of the commercial throughout the 4 power criteria will be
In this essay, the author
- Analyzes how nike's advertisement targets chinese athletes and ordinary people who like sports shoes and nike itself.
- Explains nike's communication objectives are to create awareness to its new nike zoom lebron ii "chamber of fear". nike wants to show its unique brand benefits by showing its target the exclusive product that helps them overcome different fears.
- Analyzes how the "chamber of fear" has a high stopping power. the music and soundtracks were perfectly matched to the situations and set the right mood and sense of competition.
- Analyzes how nike's advertisement targets chinese athletes and ordinary people who like sports shoes and nike itself.
- Explains nike's communication objectives are to create awareness to its new nike zoom lebron ii "chamber of fear". nike wants to show its unique brand benefits by showing its target the exclusive product that helps them overcome different fears.
- Analyzes how the "chamber of fear" has a high stopping power. the music and soundtracks were perfectly matched to the situations and set the right mood and sense of competition.
- Analyzes how nike's commercial has a low transmission power, as the visuals focus on celebrity endorsement, and not conveying the message about features of the product.
- Analyzes how the advertisement appeals to the target market, but the visuals hinder the delivery and acceptance of the message. nike tries to persuade consumers that with the help of its new pair of shoes people can overcome their fears.
- Analyzes hofstede's model to identify the cultural dimensions of the advertising targeting chinese culture and compare it to nike’s origin culture - the us.
- Analyzes how the power of distance index shows the strength of the social distance between the various layers of society in terms of status and inequality.
- Analyzes the differences in cultural dimensions between the usa and china in "chamber of fear." lebron james battled with an old chinese kung-fu master throughout the stage of "hype".
- Evaluates the effectiveness of nike's "chamber of fear" ad, noting it has an interesting plot, but the application of western celebrity in asian culture may be inappropriate.
1148 wordsRead More - Nike's Marketing Campaign: JUST DO ITanalytical essayWhen I learned that I had to write this research paper, instead of procrastinating, I convinced myself to JUST DO IT. This phrase also happens to be one of the signature phrases of the leading athletic apparel company, Nike. The JUST DO IT campaign has been very successful for Nike, but it is not he sole reason for their success. Nike’s campaign has definitely persuaded me to go out and buy a few Nike products. So what exactly does Nike’s persuasive campaign consist of? This paper will discuss all aspects of Nike’s persuasive campaign. Some of the campaign’s strategies, goals, and techniques will be revealed. Some persuasive theories that can be applied to the Nike advertising campaign will be identified and explained. After discussing these theories, the specific arguments of the campaign will be validated. Overall, the entire campaign will be analyzed and it will be determined whether the campaign is a success or a failure.
In this essay, the author
- Explains that the yale five-stage developmental model helps establish the product in the audience's mind or consciousness. the nike logo is most famous for being "the swoosh."
- Explains that nike's slogan "just do it" was one of the three greatest ad campaigns in american history.
- Explains the aristotelian theory that can be applied to nike's persuasive campaign. ethos deals with the credibility or reputation of the advertisee.
- Explains that the yale five-stage developmental model helps establish the product in the audience's mind or consciousness. the nike logo is most famous for being "the swoosh."
- Explains that nike's slogan "just do it" was one of the three greatest ad campaigns in american history.
- Explains the aristotelian theory that can be applied to nike's persuasive campaign. ethos deals with the credibility or reputation of the advertisee.
- Explains that nike wanted munoz to appear in one of its 'just do it' ads, which interspersed shots of him on a trail run with black-and-white placards.
- Explains that the mass-media effects theory can be separated into three parts. the first part is that people are selective about the media messages to which they expose themselves.
- Analyzes nike's uses and gratification theory, which deals with the consumer wanting to have a sense of identity or belonging.
- Analyzes carmichael, matt, "nike integration of tv, online a strong lesson." advertising age, 31 march 2000.
- Opines that mccullum, jack, and o’brien, richard, "just don't overdo it" sports illustrated, vol.
- Explains that nike's just do it campaign has been successful, but it is not the sole reason for their success.
- Analyzes how the mass-media effects theory and the uses and gratification theory can be applied to nike's persuasive campaign.
- Explains that nike's persuasive campaign is based on effect-to-cause reasoning, which shows the effect first and then the cause.
2946 wordsRead More - Rhetorical Analysis Of Nikeopinion essayNike is a worldwide known business that many people around the globe are attracted to purchase. They make a variety of products ranging from shoes and clothes to sports gear, sports products, and many different accessories. Nike is designed for everyone ranging from infants to elderly. Because of their range of age for products, this makes them a huge competitor. Being able to appeal to all ages and styles of people.
In this essay, the author
- Opines that nike's logo might be worth it for some while for others, not even a chance. nike is known worldwide for their athletic clothing and shoes.
- Explains that nike is a worldwide known business that many people around the globe are attracted to purchase. they are designed for everyone ranging from infants to elderly.
- Opines that when they walk into a nike store, they're so interested in all their products and want to see everything they have to offer.
- Opines that nike's logo might be worth it for some while for others, not even a chance. nike is known worldwide for their athletic clothing and shoes.
- Explains that nike is a worldwide known business that many people around the globe are attracted to purchase. they are designed for everyone ranging from infants to elderly.
- Opines that when they walk into a nike store, they're so interested in all their products and want to see everything they have to offer.
- Explains that they like nike's unique style and the excellent quality of their products. they say they've never had fading, cheap fabric, or cheaply made materials.
- Opines that nike's advertising is inspiring and motivational, and the nike slogan 'just do it' plastered on so many products inspires others to get out and ‘just do it’ no hesitation.
- Opines that nike makes it easy to find and buy their products at any time.
- Explains that they love to wear nike apparel and match brands throughout their wardrobe making them want to buy more and have a variety of nike products, but it can be costly and limits the number of items they purchase at nike stores.
- Opines that nike's overpriced products are a disgrace, and that they never have coupons to reduce their costs and have better deals.
905 wordsRead More - Nike Assignmentexplanatory essayNike is the world famous company. It is an American multinational corporation which is occupied in the design, development, manufacturing and worldwide marketing and selling of the footwear, equipment and many more other services. The Nike Company was founded on 25 January 1964. The first founder Bill Bower man and the second founder Phil Knight. The Nike name comes from the Greek word goddess of victory. The mission of the Nike Company is to bring inspiration and innovation to every athlete in the world. There are two sides to Nike: the public face and hidden misery. It is the number one shoe maker in the world. This Company creates designs for all age groups, for instance, for men, women and for Children.
In this essay, the author
- Explains that nike is an american multinational corporation which is occupied in the design, development, manufacturing, and worldwide marketing and selling of the footwear, equipment and many other services.
- Describes the business and the competitive environment in which it operates.
- Explains that nike is a manufacturing as well as retailer type company with 800 worldwide factories for nike brand and products.
- Explains that nike is an american multinational corporation which is occupied in the design, development, manufacturing, and worldwide marketing and selling of the footwear, equipment and many other services.
- Describes the business and the competitive environment in which it operates.
- Explains that nike is a manufacturing as well as retailer type company with 800 worldwide factories for nike brand and products.
- Explains that nike sells sports-inspired lifestyle apparel, such as bags, sports balls, protective equipment, gloves, bats, eyewear, and many more.
- Explains that nike's main target is to market the shoes for males and females. the competitive market of nike has increased.
- Explains that the most of the customers of nike are located on the net. the main objective of marketing is remaining net tv and magazines.
- Explains that nike has several competitors, including reebok, adidas, and puma. nike and adidas are famous in footwear and accessories.
- Explains that the competitor of nike is located in european, because adidas is mainly focus on european market.
- Explains that an entrepreneur makes his business by putting the resources such as land, labour and capital as well as adding all his ideas his brand name to achieve success as a true businessman.
- Explains that the input as land or building will not change whether the supply or demand of the product is increasing or decreasing. nike company has their plant in asia (indonesia).
- Explains that nike have chief executive officers who maintain all the operational activities in the firm and the salary to pay them will not change as according to the demand of the product they are fixed.
- Explains that the equipment used to make the shoes, sports products, will remain the same in all the quantities so they will not vary according to the output.
- Opines that if more quantity is supplied, more money will be needed to produce more products.
- Explains that rubber is a very important factor of the shoe's production. if the quantity demanded for the products is increasing, we need more rubber to make the sole.
- Opines that the equipment or machines we are using in the production process always needs cares in terms of the fuel or oil.
- Explains that work force is the main factor in the manufacturing process. to produce apparel, equipment, and shoes that are demand of the modern era a firm (nike) has workers.
- Explains that the global economy has positive and negative consequences on nike.
- Explains that nike exports its product to other countries and imports nike products from different countries.
- Opines that nike is the world's number one company. it is rooted in the competition and dominates its competitors. inflation, unemployment, and interest rates are part of every business.
- Explains that nike is a highly competitive and mature market where the top four manufactures hold over 70% of the market share.
- Explains fixed cost, which is fixed and does not change according to the level of production. salaries, rent, and insurance are examples of fixed costs. variable cost is the cost that varies with inputs.
- Explains that the long run is defined as the time period necessary to allow all the inputs to be varied. nike has different factors of the products such as land, rubber, oil, labour, designs and expert’s equipment and the sales man.
- Explains that nike has salesman in retail stores of six continents of the world and if the quantity of demand company’s product is increasing, it has to hire more sales man to provide quality services to their customers.
- Explains that political stability includes political inclination of political parties, influence of party and personal interest on politicians, and so on.
- Explains that high unemployment rate would decrease the costumer's expenditures, and that recession would be the great threat for nike.
- Concludes that a 10% depreciation of us dollar has made imported indian shoes cheaper for u.s consumers, while appreciation of rupees has developed the competitiveness of indian nike company's exports.
2668 wordsRead More - Nike Ethicsopinion essayNike was first known as Blue Ribbon Sports, founded by University of Oregon track athlete Philip Knight and his coach Bill Bowerman in 1962. It officially became Nike, Inc. in 1978 while taking its name after the Greek goddess of victory. Mark Parker is the current CEO and Phil Knight still continues to hold a position at the top of the organization, as the company Chairman.
In this essay, the author
- Explains nike incorporated is the number one sportswear and equipment provider in the world. it employs nearly 30,000 people worldwide while manufacturing in 700 shops around the globe and has 45 offices outside the us.
- Explains that nike was founded by university of oregon track athlete philip knight and his coach bill bowerman in 1962 and officially became nike, inc. in 1978, taking its name after the greek goddess of victory.
- Opines that nike has always been questioned ethically. people have heard about the stories of the sweatshops in southeast asia exploiting adolescent employees for unreasonably small amounts of money.
- Explains nike incorporated is the number one sportswear and equipment provider in the world. it employs nearly 30,000 people worldwide while manufacturing in 700 shops around the globe and has 45 offices outside the us.
- Explains that nike was founded by university of oregon track athlete philip knight and his coach bill bowerman in 1962 and officially became nike, inc. in 1978, taking its name after the greek goddess of victory.
- Opines that nike has always been questioned ethically. people have heard about the stories of the sweatshops in southeast asia exploiting adolescent employees for unreasonably small amounts of money.
- Opines that nike's code of ethics is vitally important, as it illustrates the value of nike to consumers and influences its suppliers.
- Explains that the first item on nike's ethical policy list is the treatment of its employees. it shows all members who work at nike that they are the most important assets to the company.
- Explains that nike is an equal opportunity employer and does not discriminate against anyone based on race, color, sex, national origin, age, religion, marital status, sexual orientation, gender identity, and gender expression.
- Explains that nike preaches a zero tolerance policy when it comes to harassment in the workplace. they encourage employees to report all violations of law or company policies, including incidents of harassment or discrimination.
- Analyzes how nike has adapted from its bad reputation by stating that business integrity is a key standard for the selection and retention of those who represent nike.
- Explains that product safety is nike's number one concern when it comes to people purchasing its products. nike claims that safe products fulfill its responsibilities to the public, enhances our competitive position in the marketplace, and retains the confidence of its customers.
- Opines that nike's ethical policy is one thing, but following it by the book is another. the sweatshop stories in southeast asia will always exhibit a negative imprint on the company.
- Analyzes nike's renaissance brand and its advertising strategies, which have breached the worldwide market.
- Opines that nike's ethical concern towards its employees will not be recognized until further investigation.
- Explains that sweatshops provide nike with the opportunity to make their products at an extremely low cost. profits are clearly the goal of any company and nike ensures that they obtain all the benefits in the most efficient way possible.
- Opines that nike should eliminate sweatshops completely, since it would be difficult for a company to shut down its factories overseas.
1474 wordsRead More - Adidas Human Resource Management Strategycomparative essayThe usage of athletes in TV commercials is the strategy that Adidas used to promote its products, in order to create the brand awareness from the people worldwide (Manus, n.d.). The reason why Adidas likely uses athletes in almost all of its advertisement is because Adidas wants to make people think that when they use Adidas products, they can be as professional as the athletes.
In this essay, the author
- Explains that there are so many famous sportswear companies that exist in the market globally, which make people have more product varieties that they can choose. however, the existence of those companies can bring some problems to the host countries.
- Explains that adidas, founded in 1924 by adolf dassler, is one of the largest sportswear companies in the world today.
- Explains that having a good human resource management strategy, adidas is able to maintain the quality of their employee, in terms of productivity and hard-working employees.
- Explains that there are so many famous sportswear companies that exist in the market globally, which make people have more product varieties that they can choose. however, the existence of those companies can bring some problems to the host countries.
- Explains that adidas, founded in 1924 by adolf dassler, is one of the largest sportswear companies in the world today.
- Explains that having a good human resource management strategy, adidas is able to maintain the quality of their employee, in terms of productivity and hard-working employees.
- Explains that since adidas is a public limited company, the profit that adidas got mostly came from the dividend of its shareholder. by having more than 70,000 shareholders recently, adidas can get its profit up to usd 14 million from its products’ sales and usd
- Explains that adidas uses a married put strategy, which allows its shareholders to sell their adidas’ share with the specific price by buying the company’s derivative.
- Explains that adidas uses athletes in tv commercials to promote its products, in order to create brand awareness from the people worldwide.
- Explains that adidas uses a dual board system for its corporate governance, which consists of the management board and supervisory board.
- Explains that adidas is a socially responsible company, especially for most of its host countries, and has established an organization called adidas fund.
- Explains that adidas invested in indonesia for more than two decades to maximize its profit. this is due to the variety of resources available and the cheap labor cost.
- Explains sweatshop as a situation where the workers have to do the hard-working practices in small workplaces with low pay. in jakarta, 1,700 workers produce adidas' jackets and socks.
- Explains that adidas denies that it has been doing unethical practices to its workers by stating it to the public that the company conducts factories’ audits annually in its host countries.
- Recommends that indonesian governments set up a legal minimum wage and do an honest audit to adidas and other multinational companies. strong labor laws and policies will minimize unethical practices by irresponsible multinationals.
- Concludes that adidas' good management strategy has helped it become a successful company in the world, but there are ethical shortcomings when it operates its business in indonesia.
1025 wordsRead More - Caso Nike Marketing Iiexplanatory essay1.- Scott Bedbury, ex gerente de marca de Nike, cree que el psicólogo humanista del siglo veinte Abraham Maslow ofrece el modelo más relevante para los consumidores más matizados de hoy. El dice que el comportamiento y el emplazamiento de marca de hoy deben reflejar un entendimiento de los asuntos psicológicos más profundos que Maslow puso en el vértice de su pirámide de necesidades. Relacione el modelo de Maslow con la marca Nike y su estrategia de comunicación.
In this essay, the author
- Explains that scott bedbury, ex gerente de marca de nike, believes that abraham maslow ofrece el modelo más relevante for consumidores.
- Explains that maslow's teora of the pirámide enumerates a number of etapas and jerarquias of human needs.
- Explains that nike's estrategia of communication apuntad to the needs of reconocimiento y autorrealización.
- Explains that scott bedbury, ex gerente de marca de nike, believes that abraham maslow ofrece el modelo más relevante for consumidores.
- Explains that maslow's teora of the pirámide enumerates a number of etapas and jerarquias of human needs.
- Explains that nike's estrategia of communication apuntad to the needs of reconocimiento y autorrealización.
- Explains that nike employs rostros of deportistas exitoso as publicidad, promotes implements deportedivos, and encourages consumidors to corriente a verse.
- Describes nike's publicidad basada in the celebridades.
- Opines that a deportista exitoso may be able to correr 40 kilómetros or saltar 2 metros, but he doesn't identify, llega the communication of nike, and criticizes publicity.
- Opines that the investigación encuesta y observación, preguntar cuantificar el dolo a las nios que juegan ftbol, o basketball, por un tema aspiracional.
- Opines that nike ya cambió its estrategia of comunicación, poniendo en sus gigantografas a deportistes chilenos.
- Opines that nike does not cambiar the publicidad of celebridades, but retratando gente mas cercana, no con un ingles, rubio, and alto.
- Explains that nike solicits that it segmente a mercado in chile to lanzar an estrategia of communication.
- Explains that a mercado objetivo uses pblica vas, en locomoción colectiva, para publicitar, as well as identify the principal clubs and canchas.
- Describes the benefits of using celebridad as a medio.
1479 wordsRead More