Rhetorical Analysis Of Rotting Anti-Smoking Advertisement

Rotting Inside Out This disturbing anti-smoking advertisement just makes a smoker want to rewind the last 5 years of their life and toss that white stick offered right out the window. It shows a self-rolled cigarette unravelled showing the “inside” of a smoker’s body. Along the top states, “Every cigarette rots you from the inside out.” And across the bottom it displays “Search ‘Smokefree’ for free quitting support.” The background looks like it would be the top of a picnic table. Tobacco shavings are scattered around the opened cigarette of rotting human insides. This gruesome ad is from Public Health England (PHE) a health awareness agency stationed in England. This advertisement portrays rhetorical appeals with vivid rotting human

They used a gory scene in hopes to attack the smokers emotionally. The author wanted to scare the smokers into quitting. When the author is emotionally trying to connect to their audience that part of the rhetorical appeals is called pathos. The audience would admire this ad and be frightened by the representation of what their body would look like after smoking. The blood-stained rolling paper also leaves a morbid taste in the smoker’s mouth, literally. The author intensified and over-exaggerated the remains to get his point across. Even though, that might not be what it looks like he wanted to deepen the impact by making it more

Your systems begin to shut down and you literally rot from the inside out. The author accomplished this task by targeting the audience emotionally. They also tried to scare them enough to quit by using gruesome pictures of rotting human organs. This tactic was very powerful because the author knew the audience would not want the inside of their body to look like what is rolled up in the cigarette. They even provided an escape route for those that were