Rhetorical Analysis Of The National Anti-Smoking Campaign

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Truth is of the many national anti-smoking campaigns aimed at curbing youth smoking in the United States. The Truth campaign was “established as part of the 1998 Master Settlement Agreement between major U.S. tobacco companies and 46 U.S. states, the District of Columbia and five territories”(Truthinitialive.org). In the ad it is evident that a person is lying dead on a bed. The pale, white feet lying on a bed covered by thin white sheet, with a tag hanging from the toe suggest it is the tag that identifies the body. Truth’s rhetorical strategies include explicit claim of fact, emotional fallacies know as scare tactics, and slippery slopes. They are used to provide knowledge to the audience against the use of tobacco product. In 2014 Truth…show more content…
The campaign Truth focuses on giving facts, truths and statistics to its viewers to become educated on the topic of tobacco. Underneath the large text from above, the second fact states that “90% of them started as teen smokers.” Many adults that have become addicted to smoking cigarettes began the habit as teens. There are many people that believe smokers are not good people and that they are going to be ill. That is what the artist of this picture is portraying. Truth’s most recent campaign, ‘Finish It’, has a strong theme: “be the generation that ends smoking for good.” This has been presented and shown through social media and popular television shows. Through the exposure of the deathly, and eye opening facts through social media, it has been a great impact to teenagers. On Truth’s website they state that “We’re not here to criticize your choices, or tell you not to smoke. We’re here to arm everyone—smokers and nonsmokers—the the tools to make it change” (thetruth.com). Many other anti—smoking campaigns shame and make smokers feel guilty but Truth is mainly about exposing the facts and making people more knowledgeable about tobacco. There has been an expediential growth in the number of teenager’s beginning to smokes do to facts such as curiousness, peer

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