Rhetorical Analysis of an Advertisement
analytical Essay
1072 words
Rhetorical Analysis of an Advertisement
Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products. For me to analyze this advertisement I used the rhetorical triangle, as well as ethos, pathos, and logos.
The target audience is both males and females in their late teens to mid twenties. This company gets the male side of the equation by getting their attention and interest drawn to the attractive woman on the right with bright colors drawing your attention there as well as the bottle of whiskey which is right in the middle of the page. Then what gets these peoples attention to stay there is the fact they have an incredibly good looking female who is posing in next to nothing. Then a way that they try and get the females to look at the advertisement and read it is by showing a very plain girl who seems to be very typical of girls during their younger years. Then beside they show the same girl who now has become a women who is very attractive and just seems so much more powerful and sure of herself. One way that you can achieve that is if you drink Evan Williams Kentucky straight bourbon whiskey.
The purpose is to get young adults even ones that are under age to drink their whiskey. One piece of specific information that is sent across to you is that the whiskey is aged for seven years before it is sold. The writer’s whole purpose of this advertisement is to try and sell Evan Williams Kentucky Straight Bourbon Whiskey. The reason that I think that it advertises to people that are under age because the girl that is on the left in my opinion seems to be under age. Then they got that bottle of whisky which is in between each of the pictures.
The author of this advertisement is all about sexual stereotypes such as blonde hair blue eyes and a very large breast size.
In this essay, the author
- Analyzes the rhetorical triangle, ethos, pathos, and logos used to analyze an advertisement.
- Analyzes how evan williams kentucky straight bourbon whiskey attracts males and females in their late teens to mid twenties.
- Opines that the writer's whole purpose of this advertisement is to try and sell evan williams kentucky straight bourbon whiskey.
- Opines that of this advertisement is all about sexual stereotypes such as blonde hair blue eyes and a very large breast size.
- Opines that this advertisement is not ethical at all. it sends the message that if you don't wear sexy clothes and try and act sexually, you are no good.
- Analyzes how the logic behind the advertisement is almost in all essence sexual. they use their slogan that goes with their product and apply it to a completely different situation.
- Analyzes how the advertiser plays sexual emotions in the advertisement. they show an attractive woman and a bottle of whiskey, making it seem that if you drink their product that you can get this woman.
- Opines that sexually racy ads are a terrible way to advertise something. all companies advertise the same way.
Related
- analytical
- opinion
- How Sexy is Your Alcohol?analytical essay...iew of Content, Effects, and Functions of Sexual Information in Consumer Advertising.” Ebscohost Publishing (2003): 241-273. Ebscohost Academic Search Premier. Web. 18 March. 2014
In this essay, the author
- Explains that they see many alcohol ads a day that promote and try to sell their product to their target audiences.
- Analyzes how skyy vodka has been the center of many sexy alcohol ad controversies.
- Explains that advertising is a method of persuasive communication that seeks to establish attentiveness and knowledge of the brand.
- Explains that if sexy women are the subject of a vast majority of alcohol ads, it seems as though these alcohol companies are targeting men.
- Explains that many women feel that how they are represented in advertisements targeting men, including alcohol ads, is offensive, discriminatory, and degrading.
- Argues that the portrayal of women in alcohol ads may be a useful tool in targeting men, but advertisers must pay closer attention to society and what they believe to be appropriate.
- Cites aldworth, jeremy, and infanger, martina, janine bosak, sabine sczesny, in "communality sells: the impact of sexism on the recall of sexual and non-sexual advertisements."
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In this essay, the author
- Analyzes the covergirltm natureluxe advertisement that uses common feminine stereotypes to promote their lip-gloss product in the united states.
- Analyzes how the ad appears in seventeen magazines, where readers range in age between thirteen and twenty-five. it is appealing to young women due to taylor swift's beauty and pastel pinks.
- Analyzes how taylor swift is positioned in front of a light colored backdrop. the seductive look in the model's eyes could appeal to those more feminine.
- Explains that pink and peach are the most common colors used in the ad. in today's society, pink is considered typical, and the ‘norm’.
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- Explains kimmel, michael, and orenstein, peggy's rpt. in writing communities and identities, ed. cynthia debes et al.
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In this essay, the author
- Analyzes how wilson didn't publish the man in the gray flannel suit, a classic on 1950's middle-class conformity, until 1955. by july 1953, pall mall cigarette advertisers appear aware that "society seemed to reward those who lacked rough edges and eschewed eccentricity."
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- Analyzes how the advertisement's text hits the audience with a more explicit bandwagon approach, inviting them to conform with their supposed peers.
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In this essay, the author
- Explains that the first sets of the visual analysis are on drunk driving and drug use.
- Analyzes how the first ad picture of set one "think" shows people drinking under the influence of alcohol, but it's not convining enough.
- Analyzes how the second picture of set one shows a doctor smoking cigarette. this picture is not effective because it does not have any, relation as to why people should resist from using drugs.
- Analyzes how the third ad picture of set one shows two pictures of the same person, one says drunk driving and the other says buzzed driving.
- Analyzes how the fourth ad picture in the first visual set shows the audience that drinking and driving can be dangerous and deadly if we drink and drive.
- Analyzes the purpose of the fifth ad picture of this set to warn pregnant women of what they are doing to little children when they use drugs.
- Analyzes how the sixth ad picture from the first visual set shows how innocent people are becoming victims of drunk drivers. it shows that people who get drunk take more responsiblies for their actions by not driving.
- Analyzes how the seventh ad picture from the first visual set shows the car key in the shape of gun. this picture is not effective enough to convince people from drinking and driving.
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- Analyzes how the nineth ad picture from the visual set is titled "caps" and shows that people can help each other overcome alcohol together.
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In this essay, the author
- Opines that americans love alcohol as much as any other society and will find any excuse to consume it. although the age of purchasing alcohol is 21, many americans obtain these drinks as soon as their curiosity peaks.
- Explains that they conducted a survey at stark state college to find out how alcohol was viewed locally. only six people waited until they were 21 to try their first drink.
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- Explains that alcohol companies target children, but they rarely talk about the kind of children they target. targeting minorities while they are young is a viable strategy.
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In this essay, the author
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In this essay, the author
- Analyzes how the 2012 canadian club whisky ad uses gender roles attributes to persuade potential male consumers into consuming the product by appealing to their sense of masculinity.
- Analyzes how the ad's first aspect is the statement in capital letters and bigger font, "your mom wasn't your dad'
- Explains how the concept of virginity in society is a double standard. women's lack of sexual experience determine their "worth" while virgin men are seen as unmanly.
- Analyzes how the ad creates confusion when describing the father's experiences by using the plural form of the words. the implication is that drinking canadian club whisky "provokes sex".
- Analyzes how the propagandists use informality to sound more convincing and imply that "your dad" is a role model, creating good impressions of him.
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- Analyzes how propagandists attempt to imitate paintings of powerful people in the past.
- Analyzes how the other four images, although not as significant as the first one, still support the brand's message. all of them display the "benefits" of following the values of an ideal man according to society, and hints that drinking canadian club whisky assists the pursuit of these values.
- Analyzes how canadian club whisky's ad uses glittering generalities and transfer as propaganda devices to appeal to men’s sense of masculinity by transferring gender role attributes set by society to the drink.
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In this essay, the author
- Analyzes how skyy vodka's advertisements are filled with sexual tenacity that draws in both men and women who come across them.
- Analyzes how the colours used by the vodka company for their advertisement exemplify theme of sex and authority.
- Analyzes how the underlying competition between the man and woman in the advertisement is emphasized by the colors and symbols.
- Analyzes how the advertisement is set in an apartment overlooking some metropolitan city, where a young woman, stands over the mysterious unseen character in the 60s style chair with only the forearms and legs showing.
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In this essay, the author
- Explains that sex appeals to a basic human interest in sex and uses it to persuade an audience. music industries, television commercials, magazines and other advertising media have given in to this marketing technique.
- Explains that sex has been used to sell products since 1871, when the pearl tobacco brand used the image of naked women for their product.
- Argues that sex has been a part of marketing for many years, but it has become excessively used, causing an unseen burden on society.
- Analyzes how go daddy's 2008 superbowl commercial was a successful example of sex in marketing.
- Analyzes how sex in marketing can be seen in magazines. in an italian magazine, a toilet paper company used the image of two naked people with the title "toilet paper and pleasure".
- Explains that in a united kingdom newspaper poll, parents feel like they cannot protect their children from sexual material in the media.
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In this essay, the author
- Compares and contrasts rhetorical analysis paper focusing on a print billboard advertisement and television commercial. the television super bowl commercial illustrates how irresistible doritos are.
- Argues that rhetoric isn't limited to oral communication, but currently has a permanent foothold in written works.
- Explains that pathos is rhetoric dealing with emotion using visuals or words to arouse an audience of an argument or opinion.
- Explains that logos is concerned with the logic of the writer’s argument and is a way of persuading an audience using reason.
- Explains that rhetoric encompasses ethos, which is an appeal to ethics, and is a means of convincing the audience about the character or credibility of the persuader.
- Analyzes how the pbs frontline persuaders video gives a visual insight into the pathos, logos and ethos of the advertisement industry.
- Explains that rhetoric is easily seen when comparing and contrasting the doritos commercial and the smoking billboard. both advertisements were different in their ways of expressing rhetoric.
784 wordsRead More