The ad product I am going to talk about is for Nike in the snow season, the famous athletic clothes sport brand. It’s obvious that Nike had been one of the most famous sport clothes brand all over the world and that’s because of many reasons such as, their cloth quality, the variety of clothes styles and the attractive colors and phrases they use on the T-shirts. And Nike of course consider as one of the oldest sport cloth brands it was founded in January 25, 1964. They reached the highest sales earnings in 2012 which was almost (2.223 billion US$) and that wasn’t strange for a huge successful clothes company like Nike.
One of my favorite commercials to watch is the Chick-Fil-A commercials. Their commercials are very ironic but at the same time interesting and entertaining. The main purpose of their commercial is to persuade an audience to go and buy their product or maybe convince an audience to come back again and buy more of their product. They are able to influence their audience through the use of rhetorical elements. Rhetorical elements include: the rhetor, discourse, audience, and rhetorical triangle. Their commercials don’t necessarily target one particular audience, they incorporate different ideas into their commercial to target different audiences such as families, and football fans.
In this generation businesses use commercial to persuade different types of audiences to buy their product or to persuade them to help a certain caused. If you analyze commercial you can see how certain things play a major role in the success of a commercial. The ad I decide to analyze as an example is the commercial snickers used during the Super Bowl in 2010;”Betty White”-Snickers. This commercials starts off with guys playing a game of football with an elderly women know as Betty White. As Betty White tries to play football she is tackled to the ground. Her teammates refer to her as Mike when they come up to her to ask why she has been “playing like Betty White all day”. This helps inform the audience that Betty White is not actually playing but instead represent another teammate. As the guys keep arguing Mikes girlfriend calls her over and tells her to eat a snicker. Betty White takes the first bite and then suddenly a man appears in her place ready to finish the game. At the end of the commercial the statement "You're not you when you're hungry" is shown followed by the Snickers bar logo. What this commercial is trying to show is that hunger changes a person, and satisfying this hunger can change you back to your normal self. They use different types
This is a compare and contrast rhetorical analysis paper focusing on a print billboard advertisement and television commercial. The billboard advertisement is centered on a smoking death count, sponsored by several heart research associations. In addition, the television Super Bowl commercial illustrates how irresistible Doritos are, set in an ultrasound room with a couple and their unborn child. The following paragraphs will go in depth to interpret the pathos, logos, and ethos of both the billboard and the television advertisements.
Trix cereal commercial uses an effective technique to get children’s attention. They are using a friendly familiar animal to catch the children’s attention but, they give the rabbit talking abilities. “Silly rabbit, Trix are for kids.” The company’s slogan is memorable and gets the viewers’ attention having the use of logos.
Parents are concerned over the protection of their children and when a president promises protection over them, they are compelled to vote for him. “Daisy,” an attack ad by President Johnson against his opponent targets potential voters. He starts off by showing a little girl picking a daisy, and she is counting the petals. Once she is done, an announcer starts counting down from ten, and the moment he gets to one a nuclear bomb goes off. Johnson uses a girl picking a daisy and a nuke going off to convince voters that the opponent is extremely dangerous, and he convinces voters that he is the best choice for president because he cares for the innocent children that have done nothing wrong.
Overall it is evident that the ideas that existed to help bring about equality and a Black American identity have taken awhile to come together to make a difference after years of discrimination. I believe that this movement has come to forefront of the American consciousness and have allowed them to be successful in there efforts. These advertisements share similar ideas, but the later one fully encompasses these ideas making them a reality.
This advertisement uses a combination of star power and a simple color scheme to draw viewers in. Most people know who Kim Kardashian is and by showing her having fun, the viewer subconsciously links that to the fun they would have. The black and white shades are all bland when compared to the green color of the bottle, the drink, and Kim's dress. By using the natural color of the drink to show off Kim's dress in the middle of the crowd, tells the viewer that by drinking this liqueur, they will also stand
Delicious, sweet, refreshing: just some of the few words that are used to describe the taste of soft drinks. For over 125 years, one of the most iconic soft drink brands in the world has been the Coca-Cola Company. However, when an image as iconic as the Coca-Cola logo is reimagined and placed in a new situation, its entire meaning can change. In this case, by transforming the Coca-Cola logo, the message of the icon is shifted from the original intention to convey its relatively recent controversy with racial discrimination.
A man dieting or choosing healthier eating gives in to temptation, his wife humorously assists him in resisting that temptation and complementing him on choice when making the right one (PepsiMax®) . Domestic violence in the making to racism at its finest, all from dieting and healthier living. I disagree with Michel Martins’ review “Love Doesn’t Have to Hurt”  in its entirety. Not only do I find her to be an extremist, but those who find and look for race are racists. Comparing this commercial to that of domestic violence and a display of racism is an unrealistic and ignorant view of the commercial and its intent. The Pepsi Cola Company is interested in selling the most product it possibly can, not in alienating any particular group of customers. They spent a fortune in this ad’s production,.The idea that they would not have put it in front of a large number of focus groups consisting of persons from all walks of life and ethnicities is not credible. Any racisim is therefore extremely subtle or really in the mind of the viewer.
Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products. For me to analyze this advertisement I used the rhetorical triangle, as well as ethos, pathos, and logos.
The ad opens with “America the Beautiful” being sung in English while every few seconds after that the song changes to a different language. It depicts children, teenagers, and adults of all cultures enjoying the adventures and combined principles of America, while essentially being brought together by Coca Cola. “The song was sung in English, Tagalog, Spanish, Hebrew, Hindi, Keres and Senegalese-French. The commercial also featured a gay family” (Hillburn). Since this ad was released, Coca Cola has received extensive feedback (negative and positive) through social websites. The negative feedback provides proof that prejudice and discrimination are still a valid concern within America’s borders and beyond. There is an article released by “Voice of America” that goes in depth with the reactions of Americans towards this commercial.
It is very common among the United States’ political sphere to rely heavily on T.V. commercials during election season; this is after all the most effective way to spread a message to millions of voters in order to gain their support. The presidential election of 2008 was not the exception; candidates and interest groups spent 2.6 billion dollars on advertising that year from which 2 billion were used exclusively for broadcast television (Seelye 2008.) Although the effectiveness of these advertisements is relatively small compared to the money spent on them (Liasson 2012), it is important for American voters to think critically about the information and arguments presented by these ads. An analysis of the rhetoric in four of the political campaign commercials of the 2008 presidential election reveals the different informal fallacies utilized to gain support for one of the candidates or misguide the public about the opposing candidate.
David Robson unites chocolate lovers and ecologists alike with his article asking if junk food is better than healthy food for the environment. He researches the carbon footprint for the production of one hundred calories of food. He doesn’t include any macromolecules in his research, his research is aimed purely at measuring the ratio between carbon dioxide production and calories. Regrettably he reminds readers that this is not an excuse for a root canal, but a thought to keep in the back of our minds when we consider a well-balanced diet (Robson, David). The general field of study his article best represents is Ecology. It relates to the information covered in the textbook and this course through metabolism and ecosystems.
In a pepsi ad in 2017, Kendall Jenner appear in the ad handing a pepsi can to a policeman while protest were going on about Black Lives Matter.The commercial starts with a Black Lives matter protest and kendall jenner notices and she goes to the protest and hands one of the officers there a pepsi and he drinks it and after everyone is celebrating. Many got offended saying that just because she is rich an famous doesn’t mean she can solve the black lives matter issue with a pepsi can.Pepsi got a lot of hate for this ad. People were boycotting all pepsi product because of this. Pepsi finally took down the ad and everything wasn't completely back to normal people are still mad and disappointed at pepsi for even thinking the ad was a good idea.