Allstate Insurance makes itself notable by employing a commercial that divulges a short story of the consequences that a distraught teenage driver can inflict while on the road. Its use of various visual and verbal elements makes the advertisement acutely effective since it seizes the audience’s attention with colorful and amusing displays, while alerting them to the dangers of uninsured vehicles in a memorable way. Moreover, the commercial’s tactful use of several fallacies serves to distract and humor the audience into being swayed by the company’s claims. In short, the advertisement combines all these tools into making an effective, persuasive, and interesting campaign. Allstate presents a very common and relatable brand of exigence, the emergence of reckless drivers during your day-to-day routine and how it causes situational and financial inconvenience. Because this is an issue that all drivers face the risk of, the range of audience applies to practically anyone with a driver’s license. Although, this infomercial does impact teenagers and their parents even more particularly by making this specific source of trouble embodied through an adolescent. The advertisment’s purpose is to remind you of the reasons why you should have insurance, by creating the scenario with a destructive girl. Beside that, Allstate wants to point out to viewers …show more content…
The line “And if you’ve got cut-rate insurance, you could be paying for this yourself,” is paired up with the visual of a woman, with groceries, running up to her recently mangled car, in dismay. The scene played out is supposed to make the audience feel the woman’s vexation and consider all the issues she might be facing, if she does indeed have bad insurance. Thinking in such manners might also venture some thinking in one’s own affairs, which helps Allstate being more ingrained in their audience’s mind and
In this article written by the author Bruce Feiler, titled “Teenage Drivers? Be Very Afraid”, he talks about how he suggest the parents to stop being helicopter parents and allow their children to be independent. However, other professionals’ suggestions are the opposite when teenagers start to drive. As a result of the teenagers’ immaturity, the parents are told to be more involved because their child’s life may be in danger. As stated in the article by Nichole Moris “the most dangerous two years of your life are between 16 and 17, and the reason for that is driving.” There are various factors that play huge roles through this phrase of the teenagers’ life: other passengers, cellphones, and parents. In 2013, under a million teenage drivers were involved in police-reported crashes, according to AAA. The accidents could have been more but many teenage accidents go unreported. As a result, one of their recommendations to the parents is to not allow their children to drive with other passengers: other passengers can big a huge distraction and could increase the rate of crashes by 44 percent. That risk doubles with a second passenger and quadruples with three or more. Furthermore, as technology has taken over teenagers’ lives, the parents should suggest to those teenagers who insists on using the phones that the only safe place for it to be: in a dock, at eye level, on the dashboard. The worst place is the cup holder, the driver’s lap, and the passenger’s seat. Next, professionals also suggest that the parents implement their own rule and even continue the ones like the graduated driver’s licenses regulations. This regulation includes restrictions like not allowing their children to drive between 9 p.m. and 5 a.m. To
This article’s target is to raise alertness, give caution, and create comedy about the often-misleading advertisement industry. Through convincing writing techniques the onion uses exaggeration, scientific data and medical explanation, to make fun of an everyday advertisement. The writer(s) also create a methodical and noticeable satirical piece of literature.
Before going into any more detail, we must first understand whom these commercials are targeting. The universal theme in each of these advertisements is mayhem, varying in circumstance but ultimately reflecting a sort of chaotic event. While exploring particular advertisements within the Allstate campaign, it is important to notice how they effectively draw in viewers that are possibly in need of car insurance. In addition to this, viewers that are considering changing their car insurance company also might take interest in these commercials. In terms of variety, the ads are played on various TV stations such as CBS, ABC, and NBC. This tells us that they are directing their campaign towards a wide-ranged audience.
MAFMAD is a competition intended for people 25 years or younger to make a short film with the theme “Your Mates Life is in Your Hands,” and to encourage teenagers to speak up when they feel unsafe. Speaking up can save the life of their friends and themselves and prevent the situation Burton created. Burton is a regular person that wanted to make a difference in preventing these types of deaths. Jonathan Burton’s ad successfully makes a case against drinking and driving through strong rhetoric and by making use of the window effect to connect to the target audience, teenagers.
One of my favorite commercials to watch is the Chick-Fil-A commercials. Their commercials are very ironic but at the same time interesting and entertaining. The main purpose of their commercial is to persuade an audience to go and buy their product or maybe convince an audience to come back again and buy more of their product. They are able to influence their audience through the use of rhetorical elements. Rhetorical elements include: the rhetor, discourse, audience, and rhetorical triangle. Their commercials don’t necessarily target one particular audience, they incorporate different ideas into their commercial to target different audiences such as families, and football fans.
Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products. For me to analyze this advertisement I used the rhetorical triangle, as well as ethos, pathos, and logos.
War happens more times than anyone wants it to happen. With war, people are involved, and children are part of that group of people. To get help for these people and children, organizations go to commercials. All of these commercials uses rhetorical appeals such as the use of logic, as in facts, this is call logos; while others use trust, like credentials is ethos; and lastly pathos, where commercials tend to target the audience’s emotions. Pathos commercials can either make the watcher angry or happy at a topic, or plain upset. Bringing the watcher closer to the point of doing what the author of the commercial wants. “Most Shocking Second a Day” does this. This commercial effectively uses pathos in the scenes and characters and logos at the
This is a compare and contrast rhetorical analysis paper focusing on a print billboard advertisement and television commercial. The billboard advertisement is centered on a smoking death count, sponsored by several heart research associations. In addition, the television Super Bowl commercial illustrates how irresistible Doritos are, set in an ultrasound room with a couple and their unborn child. The following paragraphs will go in depth to interpret the pathos, logos, and ethos of both the billboard and the television advertisements.
The commercial that I chose as my favorite commercial from the night was the Colgate Save Water commercial. The creators of the advertisement used all three of the modes of persuasion: logos, ethos, and pathos to appeal to the target audience. Knowing that over 100 million people would be tuning in to view the Super Bowl game as well as the commercials, the creators knew what appealing approach to take regarding the audience.
A rhetorical analysis of the Utah Public Safety Department’s motorcycle safety advertisement. The U.P.S.D. is trying to reach out to the motorcycle riders in the state of Utah and get these riders to understand that they should wear more protective gear than what is normally worn. Simple yet powerful is this advertisement focusing on the issue of motorcycle riders not wearing protective gear while riding on the public roads and while riding in general. So when a rider gets into an accident and has their unprotected body flying across the pavement they get permanent scars and wounds called road rash. The public announcement advertisement, from the Utah public safety department, visually attracts any motorcycle riders eyes by using common motorcycle
All in all, it seems that car companies can use posters to advertise their upcoming vehicle and get creative with it. It just goes to show this creativity of poster ads leads to countless ways of influencing and even repelling different consumer groups. Looking back, it also appears that behind these texts and images are tactful tools of advertising that can be manipulative and associative, and persuade to appeals of reason or emotion.
In this generation businesses use commercial to persuade different types of audiences to buy their product or to persuade them to help a certain caused. If you analyze commercial you can see how certain things play a major role in the success of a commercial. The ad I decide to analyze as an example is the commercial snickers used during the Super Bowl in 2010;”Betty White”-Snickers. This commercials starts off with guys playing a game of football with an elderly women know as Betty White. As Betty White tries to play football she is tackled to the ground. Her teammates refer to her as Mike when they come up to her to ask why she has been “playing like Betty White all day”. This helps inform the audience that Betty White is not actually playing but instead represent another teammate. As the guys keep arguing Mikes girlfriend calls her over and tells her to eat a snicker. Betty White takes the first bite and then suddenly a man appears in her place ready to finish the game. At the end of the commercial the statement "You're not you when you're hungry" is shown followed by the Snickers bar logo. What this commercial is trying to show is that hunger changes a person, and satisfying this hunger can change you back to your normal self. They use different types
...c of distractions cause accidents. Dean Winters is acting as a toddler causing a distraction, and therefore he can prevent an accident. Finally as the pathos part of appeals, Allstate uses the emotion of humor. All in all Allstate is effective with the advertisement for the use of Aristotle’s approaches of Rhetoric Allstate apply in the commercial.
Every car on the road needs tires. The question isn’t if someone will buy tires rather, which tire will they choose to buy? With countless types and brands of tires out there, tire companies must do something to stand out from the rest of the pack, to influence consumers to select their tires over the competitor’s. In the late ‘80s, Michelin, a vastly popular tire company realized this dilemma and began integrating a baby into their ads to grab potential customer’s attention and to persuade them to buy their tires. The Michelin advertisement was exceptionally effective at targeting a parent-based audience; it does this by using the three rhetorical appeals to influence the decisions of potential customers’.
“Motor vehicle crashes are the leading cause of unintentional deaths for teens (16-17),” reported The New York State Department of Health. The most exciting thing about being sixteen in the United States is driving. Teenagers can not wait to be sixteen to drive, however, they do not understand the dangers that come with driving at such a young age. Sixteen is the age between child life and adulthood. It is a time when they are not stable and undergoing change, which makes them unsuitable to drive. Many teenagers would say that they need to get to places. In response to that claim, there are public transportation systems and bikes as available alternatives for young drivers. The financial stability and matureness of eighteen year olds proves