A Rhetorical Analysis Of The Colgate Save Water Commercial

663 Words2 Pages

The commercial that I chose as my favorite commercial from the night was the Colgate Save Water commercial. The creators of the advertisement used all three of the modes of persuasion: logos, ethos, and pathos to appeal to the target audience. Knowing that over 100 million people would be tuning in to view the Super Bowl game as well as the commercials, the creators knew what appealing approach to take regarding the audience. The three techniques of persuasion, logos, ethos, and pathos, are the basis that all advertisers use while creating an advertisement. Using logos is Using pathos is primarily to create an emotional response from the audience. The commercial simply starts off with a male walking over to his bathroom sink, he turns the

Show More
Related

  • Rhetorical Analysis: The Super Bowl Commercial

    520 Words  | 2 Pages

    Many people enjoy the new car smell just as much as the actual new car. In today’s society there is a wide variety of companies and different brands to choose from. Companies have to advertise their products in a way that would stand out to the intended audience. The commercial for the 2017 Lexus LC adequately persuades its target audience, which is both male and female teenagers and adults, to take an interest in their product.

    Read More

  • Rhetorical Analysis Of Allstate Insurance Ad

    1064 Words  | 3 Pages

    Allstate Insurance makes itself notable by employing a commercial that divulges a short story of the consequences that a distraught teenage driver can inflict while on the road. Its use of various visual and verbal elements makes the advertisement acutely effective since it seizes the audience’s attention with colorful and amusing displays, while alerting them to the dangers of uninsured vehicles in a memorable way. Moreover, the commercial’s tactful use of several fallacies serves to distract and humor the audience into being swayed by the company’s claims. In short, the advertisement combines all these tools into making an effective, persuasive, and interesting campaign.

    Read More

  • Ethos Pathos Logo Analysis

    547 Words  | 2 Pages

    There are three methods of persuasion when speaking or writing to an audience: Ethos, Logos, and Pathos. Ethos uses a type of socially recognized authority as its voice. Logos uses logic and reasoning as its tool. Lastly, Pathos uses emotional attachment. For instance, the advertising industry primarily utilizes Ethos and Pathos reasoning and qualities, particularly a Matthew Mcconaughey Lincoln Motor Company commercial, and a Safe driving bonus check Ally Insurance commercial.

    Read More

  • The Phenomenology Of On-Screen Reading By Ellen Rose

    1075 Words  | 3 Pages

    In regards to her pathos persuasions she uses detailed and emotion-packed quotes in order to provoke her audience’s emotions. When it comes to her ethos persuasions, she uses them intermittently throughout her article by referencing her job title as an instructor and clearly establishing her themes and goals of the article in order to create a credible and dependable persona for her audience. Last but surely not least, Ellen Roses utilizes logos persuasions in order to influence her readers in a way that they understand her writing and logically believe what she is

    Read More

  • Kevin Hart's Super Bowl

    1180 Words  | 3 Pages

    For those people who never watch this commercial, Kevin Hart is a father whose daughter is going on a date with her boyfriend. Hart gives the keys of the Hyundai Genesis to the boyfriend. The boyfriend is unaware that the father has a GPS tracking device through the car. Kevin Hart uses his Smartwatch to track his daughter. Throughout the date, the boyfriend thinks it is crazy because he sees his girlfriend’s father everywhere he goes. There is one scene that shows Kevin Hart is on a chopper and says “You are messing with

    Read More

  • A Rhetorical Analysis Of A Commercial Essay

    638 Words  | 2 Pages

    In this generation businesses use commercial to persuade different types of audiences to buy their product or to persuade them to help a certain caused. If you analyze commercial you can see how certain things play a major role in the success of a commercial. The ad I decide to analyze as an example is the commercial snickers used during the Super Bowl in 2010;”Betty White”-Snickers. This commercials starts off with guys playing a game of football with an elderly women know as Betty White. As Betty White tries to play football she is tackled to the ground. Her teammates refer to her as Mike when they come up to her to ask why she has been “playing like Betty White all day”. This helps inform the audience that Betty White is not actually playing but instead represent another teammate. As the guys keep arguing Mikes girlfriend calls her over and tells her to eat a snicker. Betty White takes the first bite and then suddenly a man appears in her place ready to finish the game. At the end of the commercial the statement "You're not you when you're hungry" is shown followed by the Snickers bar logo. What this commercial is trying to show is that hunger changes a person, and satisfying this hunger can change you back to your normal self. They use different types

    Read More

  • Use of Ethos, Pathos, and Logos in a Vicks NyQuil Advertisement

    1198 Words  | 3 Pages

    Advertisements often employ many different methods of persuading a potential consumer. The vast majority of persuasive methods can be classified into three modes. These modes are ethos, pathos, and logos. Ethos makes an appeal of character or personality. Pathos makes an appeal to the emotions. And logos appeals to reason or logic. This fascinating system of classification, first invented by Aristotle, remains valid even today. Let's explore how this system can be applied to a modern magazine advertisement.

    Read More

  • Physician Assisted Suicide Creates a Great Amount of Debate in America

    1044 Words  | 3 Pages

    In conclusion, the video Ad Campaign for Physician-Assisted Death by Kelsey Milbourn proved to be a great example of the rhetorical situation. Throughout this video, Milbourn was able to effectively persuade her audience with the use ethos, pathos, and logos. These three forms of persuasion are important in making an argument because they provide the facts while playing with the emotions of an audience. I believe Milbourn did an excellent job of persuading her audience through using theses persuasion techniques.

    Read More

  • Textual Analysis Of A Proactiv Commercial Acne

    523 Words  | 2 Pages

    One of the commercials that I chose personally, is Proactiv. I chose this particular commercial because I can relate to what the commercial is trying to point out. I struggled when I was younger with acne, just like everybody else. This commercial is passed on television during the week. I would hear different stories from people who struggle with their own acne and it made me want to make a change for myself. Most of all, I noticed that people were getting rid of acne as they used the product.

    Read More

  • Using Ethos, Pathos and Logos in Advertisements

    939 Words  | 2 Pages

    ...pathos is used as the most persuasive form to support the text of the advertisement.

    Read More

  • Rhetorical Analysis of an Advertisement

    1072 Words  | 3 Pages

    Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products. For me to analyze this advertisement I used the rhetorical triangle, as well as ethos, pathos, and logos.

    Read More

  • Rhetorical Analysis Of Coca Cola

    1526 Words  | 4 Pages

    Catchy jingles are what persuades consumers to buy more and more products that they hear about every day. This concept has been around for years and the Coca-Cola Company is no stranger to it. Back in July of 1971, Coca-Cola released the commercial, “I’d like to Buy the World a Coke” that sent their customers into chaos with over 100,000 letters being sent to the company asking for more. This leaves many people asking: how did this one commercial have such an impact on the audience? And what did Coca-Cola use that drew so many people in? Here we will discover the method behind what is “I’d like to buy the World a Coke.”

    Read More

  • Gender Roles In The Tide Commercial By Kelly Ripa

    1158 Words  | 3 Pages

    The first commercial I chose was the Tide commercial with Kelly Ripa. The commercial depicts a small dinner party occurring at Ms. Ripa’s house. A guest clumsily spills wine on her white table linen and Ms. Ripa jumps into action to clean it. Theatrically, she pulls the white table linen cover from under all the glasses on her table and none mysteriously break. She then proceeds to tell her guests to follow her enthusiastically with the linen in tow. An hour passes, and the viewer sees Ms. Ripa giving a detailed breakdown of the laundry detergent and how well it can clean garments. Shortly after, she exclaims that the group and herself should then clean the napkins and everyone looks at her funny. The second commercial I chose was the Old

    Read More

  • Use of Pathos in an Ad Commercial

    737 Words  | 2 Pages

    The images which are used for advertisements, newspapers, or magazines usually include the significant purposes and ideas. Then, in many cases, they are described by ethos, pathos, and logos which are used frequently to catch viewers’ attentions. Even if the ads do not have concrete strategies and clear opinions, those ads may not be able to persuade the viewers. In other words, the excellent ads could use one of three persuasions. The following advertisement is the good example of embedded pathos in the advertisement.

    Read More

  • Rhetorical Analysis Of The Nike Commercial

    913 Words  | 2 Pages

    Creators want their commercials, tv shows, movies or articles to draw the audience in. They strive to get your attention using ethos, pathos and logos. A Nike commercial with LeBron James as the star did just that. The commercial about following through with your dreams and becoming big out of nowhere is spine chilling and inspiring.

    Read More

More about A Rhetorical Analysis Of The Colgate Save Water Commercial

Open Document