Advertising Analysis: Smoking Kills

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Ad Analysis: Smoking Kills Smoking Kills. This is no longer a myth, it’s a fact. According to the British Medical Journal, every time a person smoke a cigarette, he or she will lose about eleven minutes of life here on earth and subject yourself to cancer. In the advertisement below, you can easily tell from just looking at the picture that this ad is against smoking. The ad portrays the message that smoking is deadly, and is able to be comprehended by people of all ages in the hopes that the viewers do not get into a fatal habit such as abusing cigarettes. Essentially, smoking cigarettes is a long term form of suicide. A man is holding a lit cigarette in his hand with his middle and pointer finger, and his thumb held up. As shown in the…show more content…
The font is black and bold, and the background is a mix of black and grey. You already know before your brain can even process anything else in the ad that that the tone is serious and informative, just based off of the lack of color. There are no bright or soft colors portrayed. Instead, the marketeers used the grey scale color scheme because they knew what would make someone. find this direct and informative, with a more serious feeling to it. The words “Smoking kills” are written in black, bolded words next to the shadow gun, in bigger font than the rest of the ad. That is because that is the main message the group who made this ad wants to get across to viewers. It can be seen as both a way to stop someone from becoming a smoker and getting a smoker to potentially quit. It is both informative and scary, using a method of fear tactics to scare their audience, and attempt to make them abstain from cigarettes. When you read the ad and learn that 106,000 people die every single year due to this habit, it can be life altering and could possibly assist you live a healthier and more comfortable…show more content…
Eleven years down the road that kid is either in college or working, and is offered a cigarette. His mother had always told him that smoking was bad for a person’s health but she also told him that the tooth fairy was real. The first thing that will run through his mind is that advertisement he saw at the bus stop one day that had stuck with him all these years. I can almost guarantee that he will turn the cigarette down. He most likely will flash back to the moment when he saw the cigarette with the gun as the shadow, and want nothing to do with smoking. Advertisements, especially one as dramatic as this can really turn a person on or off of something permanently. In the big picture, this could help change the thought that smoking is a social norm and “cool”, but rather a habit that only makes the sand run faster through the hour glass of life. Even if it only helped a handful of people, isn’t that enough to call it a success? Because when those people grow up and tell their children and grandchildren what the effects of smoking are, it will be passed from generation to generation. This could result in a rapid decline of smokers and a more healthy world we live
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