Rhetorical Analysis Of A Commercial
analytical Essay
784 words
This is a compare and contrast rhetorical analysis paper focusing on a print billboard advertisement and television commercial. The billboard advertisement is centered on a smoking death count, sponsored by several heart research associations. In addition, the television Super Bowl commercial illustrates how irresistible Doritos are, set in an ultrasound room with a couple and their unborn child. The following paragraphs will go in depth to interpret the pathos, logos, and ethos of both the billboard and the television advertisements. Clark (2016) suggests that rhetoric isn’t limited to oral communication, but currently has a permanent foothold in written works: magazine or newspaper excerpts, novels, and scientific reports. Not only written …show more content…
In this essay, the author
- Compares and contrasts rhetorical analysis paper focusing on a print billboard advertisement and television commercial. the television super bowl commercial illustrates how irresistible doritos are.
- Argues that rhetoric isn't limited to oral communication, but currently has a permanent foothold in written works.
- Explains that pathos is rhetoric dealing with emotion using visuals or words to arouse an audience of an argument or opinion.
- Explains that logos is concerned with the logic of the writer’s argument and is a way of persuading an audience using reason.
- Explains that rhetoric encompasses ethos, which is an appeal to ethics, and is a means of convincing the audience about the character or credibility of the persuader.
- Analyzes how the pbs frontline persuaders video gives a visual insight into the pathos, logos and ethos of the advertisement industry.
- Explains that rhetoric is easily seen when comparing and contrasting the doritos commercial and the smoking billboard. both advertisements were different in their ways of expressing rhetoric.
Ethos has to do primarily with credibility. Ethos is an appeal to ethics, and is a means of convincing the audience of the character or credibility of the persuader or content. Examples of this in the billboard advertisement are the sponsors at the bottom: Baron Real Estate, the American Heart Association, the American Cancer Society, and the American Lung Association. In the Doritos commercial advertisement, logos is seen with the brand title. The Doritos logos is the more powerful of the two based on this information, because of how Doritos is widely known and recognized by all, while many of the sponsors on the billboard aren’t as immediately …show more content…
The video describes how our society may not even care about the product being advertised, but we still read the billboard or watch the commercial. Also mentioned was the use of colors in a commercial, the marketing effects in politics, and even market research obtained by studying different cults. Frontline takes an in-depth look at the multibillion-dollar “persuasion industries” of advertising and how this rhetoric affects everyone. So whether this is in the form of a television commercial or a billboard, pathos, logos, and ethos can be found in all advertisements. Paragraph 7: Conclusion Rhetoric is easily seen when comparing and contrasting these two forms of advertisement, as was proven. Between the Doritos commercial and the smoking billboard, examples of pathos, logos, and ethos were not hard to find. Both advertisements, though, were different in their ways of expressing rhetoric. Therefore, analyzing them individually was not the challenge, but choosing which manipulated rhetoric the best was hard. In general, it is important to recognize and interpret the pathos, logos, and ethos in all things and
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- Rhetorical Analysis Of Chick-Fil-A Commercialsanalytical essayOne of my favorite commercials to watch is the Chick-Fil-A commercials. Their commercials are very ironic but at the same time interesting and entertaining. The main purpose of their commercial is to persuade an audience to go and buy their product or maybe convince an audience to come back again and buy more of their product. They are able to influence their audience through the use of rhetorical elements. Rhetorical elements include: the rhetor, discourse, audience, and rhetorical triangle. Their commercials don’t necessarily target one particular audience, they incorporate different ideas into their commercial to target different audiences such as families, and football fans.
In this essay, the author
- Explains that chick-fil-a's commercials are ironic but interesting and entertaining. they use rhetorical elements to influence their audience.
- Analyzes how the chick-fil-a commercial reminded their family of the time they dunk tanked my uncle into the water on his birthday.
- Recalls watching a chick-fil-a commercial about the cows parachuting into college football games telling fans to "eat mor chikin."
- Analyzes how the chick-fil-a commercials are ironic, but they all make sense. they incorporate a cow to avoid comparing the company to another fast-food restaurant.
- Analyzes how cows can't communicate in real life but in commercials they can. they use their actions to create the message that they want the audience to understand is called a discourse.
- Analyzes how compare and contrast can affect an audience. in one of the chick-fil-a commercials, the cow symbolizes a human being, and the sign says "nu grilld chikin will blow you away."
- Explains that colors and diction are important to a commercial because each color has an effect on the individual.
- Analyzes how the rhetor chooses his/her words to create the message in the chick-fil-a commercials.
- Explains that discourse is how the rhetor communicates to the audience, but the actual message is called the logos.
- Analyzes how the cow in the chick-fil-a commercials has no fear, but the overall purpose of doing the things is to cover up its one and only true fear.
- Explains that rhetorical elements like ethos, pathos, and logos require a good understanding of what they mean and how they can help persuade the audience.
1564 wordsRead More - Rhetoric in Advertisementanalytical essayEach year, companies spend millions of dollars on advertisements. The main objective of the advertisement is to get their product or whatever it is that they are showcasing to sell. Every piece of the advertisement is very carefully chosen to ensure that it will grab the attention of the audience. The individuals who produce these advertisements use the appeals of rhetoric, which known as ethos, pathos, logos, and kairos. These appeals of rhetoric deal with emotions and logic and thrive on credibility and timing. Even advertisements that are geared towards children use these appeals to convince kids that they need to get their parents to buy them the product or to convince their parents to allow them to take part in an event. A close analysis of a Day Out with Thomas advertisement reveals that rhetoric is used effectively by the outstanding credibility, perfect timing, and happiness portrayed by the children.
In this essay, the author
- Analyzes how a day out with thomas advertisement uses ethos, pathos, logos and kairos, which deal with emotions and logic and thrive on credibility and timing.
- Explains that the day out with thomas ad is geared towards children by the design features that are used.
- Analyzes how the bright red, blue, and yellow colors in the ad make people feel happy and excited. the text states "a larger than life train for the ride of their life."
- Analyzes how the ad encourages parents to take their children to ride on thomas. pathos create happiness and excitement, while logos convince parents that the ride is good.
- Analyzes how the appeal, logos, is used in the advertisement to convince parents that the day out with thomas event is a good idea.
- Analyzes how the day out with thomas advertisement uses ethos to show the credibility of the event. the motto of thomas the tank engine is to inspire kids to believe that little engineers can do big things.
- Explains that the georgia magazine is a trusted family friendly magazine produced by the gemc, which is georgia’s electric membership corporation. the event is being held at ga veterans state park.
- Analyzes how rhetoric is used meritoriously in the day out with thomas advertisement. credibility is seen through the sponsors, the location, and the longevity of thomas the tank engine company and brand.
1308 wordsRead More - Charmin Toilet Paper Adanalytical essayAdvertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
In this essay, the author
- Explains that advertisements are one of many things that americans cannot get away from. every company has a different way of getting the public's attention, but every advertisement has the same goal - to sell the product.
- Explains that the bears are used as speakers for charmin. they are cute, lovable, and appealing to most people.
- Explains that the audience of the charmin commercials is every human being that watches television. this product, toilet paper, is something that everyone needs to use in everyday life.
- Analyzes the purpose of the advertisement to let the public know how charmin toilet paper is better than any other brand. the artist uses the bears' facial expressions to speak to the audience.
- Analyzes how the charmin commercial uses ethos to appeal to people who have different tastes.
- Analyzes how the bears set off an emotional aspect that gets the audience to watch the commercial.
- Analyzes how the commercial uses logic by stating quotes that are meant to be from the consumer.
- Opines that commercial ethos and pathos is used to get to the consumers. charmin is the greatest toilet paper and everybody should use it.
865 wordsRead More - The Use of Pathos, Ethos and Logos in Advertisinganalytical essayNowadays, commercial is becoming a major part of mass media. It does not only try to inform people about the availability and attractiveness of industrial good productions but also contribute to build an awareness of resources and alternatives for customer in daily life. There are thousands of commercials, so to attract customer, advertisers use various kinds on their commercial to make people aware of the firm's products, services or brands. Though they use various kinds on the commercial, the main goal of advertising tries to convince customer to buy their products, or do what they want. An excellent commercial will create a deep impression on their customers, or who want to become their customers by using three classical appeals: pathos, ethos and logos.
In this essay, the author
- Explains that commercials are becoming a major part of mass media. they try to inform people about the availability and attractiveness of industrial good productions and also contribute to build an awareness of resources and alternatives for customer in daily life.
- Analyzes how logos appeal persuades customers to buy their product in the funny toothpaste commercial, close - up.
- Analyzes how the tide loads of hope commercial appeals to the viewer's pathos by attacking charity of everybody. the well-designed marketing has a great connection between the quality of product and charity.
- Analyzes how the last classical appeal, ethos, uses commercial efficiently by using a famous performer and singer, britney spears on the commercial pepsi generation.
- Explains that commercials aren't for education, entertainment, but to make customers buy their products. advertisers need to classify customer needs, economic, and social.
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In this essay, the author
- Explains that smoking is a bridge to death, and many companies have raised anti-smoking awareness, such as the alghanim industries medical service in concern for people to stop smoking.
- Explains that smoking is a bad habit and causes cancer, stroke, heart disease, lung diseases, diabetes, and chronic obstructive pulmonary disease. alghanim industries created an advertisement to raise awareness among smokers and non-smokers.
- Explains that the logical idea of the advertisement is very basic, though not very strong, but it will make people think whether or not they want to go in this direction.
- Analyzes how the credibility of the “dead body” advertisement is clearly presented. alghanim industries company is a popular company in kuwait, and they raise awareness of issues the society is dealing with.
- Analyzes how the advertisement shows strong emotions of intimidation towards the audience. the advertisement has a black background, which expresses depressing moods.
- Analyzes how the ad supports and raises awareness for anti-smoking. it uses three rhetorical appeals: logos, ethos, and pathos.
950 wordsRead More - Buick and Budweiser- Selling Success and Patriotismanalytical essayTelevision commercials go beyond merely informing consumers about products or services: these advertisements sell their abstract ideas that tend to be valued in American society, such as success and patriotism. Two examples are outstanding commercials produced by the car manufacturer General Motors for their Buick cars, and the brewery Anheuser-Bush for their beer, Budweiser. While David Barry, in his essay, “Red, White, and Beer,” humorously describes the connection between commercials and values, Rita Dove and Marie Winn, in “Loose Ends” and “Television Addiction” respectively, are about an addiction to television and how television creates unbelievable ideal of a reality. Analyses of these two television advertisements, not only make a connection between their products or services and the abstract ideas of success and patriotism, but in the process, also sell the ideas as important American values in a powerful manner accomplished only by television, because of people’s addiction to it.
In this essay, the author
- Analyzes how television commercials sell abstract ideas that tend to be valued in american society, such as success and patriotism. rita dove and marie winn in "loose ends" and "television addiction" are about an addiction to television.
- Analyzes how the general motors car commercial features the professional golfer, tiger woods, on the golf course. the visuals are stunning and the buick is prominently displayed in the picture.
- Analyzes how the budweiser commercial features a donkey that is disheartened as he can't be part of the elegant, beautiful clydesdale horses.
- Analyzes how the two humorous and classy commercials are aimed at selling cars and beer, in an unrealistic manner. the beer commercial presents the story as a classic example of the american dream.
- Analyzes how the commercial touts the success of the donkey when he becomes a clydesdale horse, while the car commercial promotes success in that it shows tiger woods successfully driving the buick.
- Analyzes how winn's quote demonstrates the power of television and how people seem to prefer television to reality.
- Compares dove's essay on television with reality, stating that a donkey would have to change his essence in order to become successful. the commercial which presents tiger woods in his buick does not show how much effort and practice his success requires.
- Analyzes how television commercials show values of patriotism and success, but do not show the amount of effort it takes to attain their goals. television provides this neatly packaged reality which allows advertisers to take advantage of consumers' addiction to television.
- Cites barry, david, and dove, rita. the mcgraw-hill reader: issues across the disciplines. 8th ed.
1047 wordsRead More - Cigarette Companies in Capitalismanalytical essayFundamentally, the numerous advertisements by tobacco companies try to appeal to the public by creating a connection between significant social values social values and smoking. These advertisements are so convincing that the audiences d...
In this essay, the author
- Analyzes how the tobacco industry is one of the largest players in the united states economy. they state that tobacco companies invest heavily on romanticized advertisements to create a positive image about tobacco and smoking.
- Analyzes how advertisements by tobacco companies try to appeal to the public by creating a connection between significant social values and smoking.
- Explains that tobacco companies have gone further to promote cigarette as beneficial to a number of ways, such as using slim, attractive, and athletic models smoking the lucky strike brand.
- Explains that tobacco companies advertise via attractive male and female images and collude with motion picture industry to promote smoking using hollywood movie stars.
- Analyzes how smoking anti-tobacco companies in the 1900s began to hold campaigns to sensitize the public about the harmful effects of carcinogens in cigarettes.
- Analyzes how tobacco companies use ammonia to reduce the level of nicotine in cigarette smoke.
- Explains that the escalating tobacco related deaths has called for government intervention. the tobacco control act authorizes the fda to regulate tobacco and tobacco products advertisement, restrict candy-flavored cigarettes, and compel cigarette companies to indicate the dangers of tobacco usage on packaging.
- Concludes that cigarette companies use advertisements and scientific technology to make huge profits, but they don't seem to care and are willing to adopt any strategy for the sake of profits.
1905 wordsRead More - Jean Kilbourne Sexism Essayanalytical essayAdvertising is so prominent in American culture, and even the world at large, that this media form becomes reflective of the values and expectations of the nation’s society at large.
In this essay, the author
- Analyzes how jean kilbourne narrates how media perpetrates the idea that the male is superior to the female.
- Explains kilbourne's presentation explores how media, specifically advertisements, have unrealistic and unhealthy perceptions of beauty, perfection and sexuality.
- Explains that the feminist perspective shines light on social problems, trends, and issues that are overlooked by the dominant male perspective within social theory.
- Analyzes how gender inequality has improved and women practice fundamental rights today, but it still exists in the social lives of people.
- Analyzes how advertising and media are partly responsible for the behaviors and attitudes expected of women. advertising has become a means of gender socialization because it lays out the expectations for men and women based on their sex.
- Analyzes how advertising sends gender messages to both men and women. advertising sells products and makes profits, but also promotes a societal view of women and how they should look.
- Opines that the expectations placed on women by society, and perpetuated by advertising and media, are unrealistic and often dangerous.
- Analyzes how advertising presents clear-cut gender roles for both males and females. advertising places men in positions of power over women, using violence and control over them.
- Explains that advertising uses machismo to convince men that they must be violent in order to be masculine. the heavily present advertisement industry leads to children growing up and processing ads subconsciously.
- Explains that norms are the behavioral expectations in a culture. in order to fulfil the norms declared within ads, people sacrifice their health and well-being.
- Analyzes how jean kilbourne's ads create a self-image that is harmful to the generation being exposed to them.
- Analyzes how aging was perceived as a negative sanction in the video. ageism is decimation against people for their age, which was used multiple times within the ads.
- Explains that the ads display many unachievable goals for women. these women are born with long and thinner bodies that are typically even the forced to be even skinnier.
- Explains that our bodies have become objects sexualized used for selling products. this creates the invisible barrier that prevents women and men from advancing in the workplace.
- Analyzes how the ads incorporate other races, but they are altered in an extreme fashion. african americans no longer have natural attributes but editors display flawless pale skin and straightened hair.
- Opines that gender stratification will continue due to the sexualization and lack of ethnic diversity used within the advertisement. minorities are rarely used and have been altered to appear "white."
1024 wordsRead More - Shock Treatmentanalytical essayEvery company that has a product to sell wants to have their advertisements grab the attention of the potential buyer. Companies today are competing at high levels to come up with the advertisements that will be flashy and aggressive so consumers will become interested in their product. However, a commercial or an ad might not get the initial point across or cause many viewers to be confused when they see them. Sometimes, what the company is trying to do might offend people. Ethical lines may be walked upon so that the strong points can be presented to the consumer.
In this essay, the author
- Explains that companies are competing at high levels to come up with ads that will be flashy and aggressive so consumers will become interested in their product. sometimes, what the company is trying to do might offend people.
- Analyzes how nike introduced a new 'beautiful' commercial, which focuses on athletes who have suffered serious injuries while participating in their sport of choice.
- Analyzes how nike's commercial shows athletes at all levels of competition at one time or another feel the pain of injury.
- Opines that nike's ads, like many other businesses, require interpretation. they view meaning as interplay between text and the reader.
- Analyzes how ads work on a variety of different levels including sign typology, psychological appeals, emotion, roles, value/beliefs and knowledge. nike's commercial pushes the ethical boundaries of what the consumer wants to see and understand.
- Opines that nike and w&k figured that anybody who has ever injured themselves playing sports could relate to the notion of badges of honor, but people don't want to be forced to see disfigurements on a commercial.
769 wordsRead More - Tv Commercial Essayanalytical essayI. Describe the commercial : 1. What product or service is the commercial trying to sell? The product or service that the commercial is trying to sell is Doritos. 2. Where was the commercial set?
In this essay, the author
- Describes the commercial's product or service, setting, and people. the commercial set was at the hospital.
- Narrates how the couple was getting an ultrasound and the woman looked at the man and he was eating doritos, while the doctor was talking to the baby.
- Analyzes the purpose of the commercial, the target audience, and the message of its creators.
- Analyzes how the commercial creators use visuals techniques to convince us of their message.
- Analyzes how the commercial creators use aural techniques to convince us of their message.
431 wordsRead More