1) Claim: This is a Burger King advertisement that ran in Singapore in 2010. This argument is attempting to state the claim that eating this sandwich from Burger King will be very tasty. This ad is using a combination of visual aids and words to help reinforce a feeling of sexual innuendo, the Burger King Corporation wants to provoke from their audience. The Burger King Company created this sandwich ad to be very sexual. This advertisement company is using their visual aids to show a wide eyed woman wearing bright red lip stick, her mouth is wide open with a male anatomy shaped sub sandwich right in front of her open mouth. This company also place sexually implied words and sentences in their slogans. For example, super seven incher, It’ll blow your mind away, fill your desire for something long and juicy, yearn for more after you taste. This is highly sexual for a food advertisement. Burger King is advertising this BK super seven incher implying that eating this burger will fill all your desire and have you wanting more. This advertisement company wants you to believe than eating this burger is better than, or comparable to sex.
2) Appeals: This ad is attempting to target the adult male audience by using sexual innuendo. Although
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Ethos helps us determine if what we are reading have any credibility. I observed this because the advertisement seems to be more entertaining than informational. So the words in this advertisement aren’t trying to educate the audience on anything but, the words and sentences are created to entertain and persuade the viewer to buy the product, and once you buy it you will want more. I also feel like the use of ethos in this advertisement was weak because the creator of the advertisement didn’t target his audience correctly. People of all ages and sex eat burger king, but I feel like whom ever created this ad was trying to target a certain adult male audience, while offending their other
In a consumer-driven society, advertisements invade the minds of every person who owns any piece of technology that can connect to the internet. Killbourne observes that “sex in advertising is pornographic because it dehumanizes and objectifies people, especially women,” (271). Advertising takes the societal ideology of women and stereotypes most kids grow up learning and play on the nerves of everyone trying to evoke a reaction out of potential customers, one that results in them buying products. Another point made
One of my favorite commercials to watch is the Chick-Fil-A commercials. Their commercials are very ironic but at the same time interesting and entertaining. The main purpose of their commercial is to persuade an audience to go and buy their product or maybe convince an audience to come back again and buy more of their product. They are able to influence their audience through the use of rhetorical elements. Rhetorical elements include: the rhetor, discourse, audience, and rhetorical triangle. Their commercials don’t necessarily target one particular audience, they incorporate different ideas into their commercial to target different audiences such as families, and football fans.
Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products. For me to analyze this advertisement I used the rhetorical triangle, as well as ethos, pathos, and logos.
Using ethos is a way of appealing to the reader based on the credibility of the source in which the author is trying to promote. Credibility can be accomplished by using tactics to support reliability. First, the author attempts to establish credibility by relying on tradition and value. He accomplishes this in the advertisement by placing major emphasis on a man wearing a belt buckle. He states, "You look more closely. And see a grapefruit-sized rodeo championship belt buckle, dazzling in the sunlight. And you know at that moment, you must be in Texas" (McCALL p. 87). One may argue that the ad establishes the locatio...
Professors Carrie Packwood and Debra Merskin, authors of the essay “Having It His Way: The Construction of Masculinity in Fast-Food Advertising”, repudiate the stereotypical macho behaviors that are used in several commercials to build a reputation for men while women are used as objects. Media use this stereotype to sell nearly every product; being fast food, beer, and cars on top of the list. Furthermore, Packwood and Merskin claim that advertisement present men, compared to women, as superior individuals with total freedom who see women as prizes. The perfect macho type is a strong resource to sell beer; the Tui beer commercial “Temptations can be dangerous, stay focused” applied this stereotype, where men are on the spotlight and women
The commercial they analyze is known as Construction Workers and advertises the reuben sandwich. Three construction workers that are on break stare quietly at two attractive women that just so happen to be walking by (Freeman and Merskin, 464). The workers begin whistling and getting noisy when a balding business man walks by with an Arby’s bag (Freeman and Merskin, 464). The commercial shows that man as a sex object by playing guitar and using slow motion (Freeman and Merskin, 464). This commercial has the tagline of “I’m thinking Arby’s”. This commercial depicts manly men going nuts over Arby’s food, which convinces other men to want their food because the manly men want it. Women would want their food so that men will notice them walking
Ethos has to do primarily with credibility. Ethos is an appeal to ethics, and is a means of convincing the audience of the character or credibility of the persuader or content. Examples of this in the billboard advertisement are the sponsors at the bottom: Baron Real Estate, the American Heart Association, the American Cancer Society, and the American Lung Association. In the Doritos commercial advertisement, logos is seen with the brand title. The Doritos logos is the more powerful of the two based on this information, because of how Doritos is widely known and recognized by all, while many of the sponsors on the billboard aren’t as immediately
The women in the 2006 advertisement are wearing what seems to be a one piece bathing suit that exposes a lot of the their breast area which this appeals more to men because of the sexual display of their assets. The females are all different races which widens the pool of men they can target. On the females one piece Budweiser is printed across either their hip, waist, low back or rear end. The significance of the placing of the letters is that is draws you in can you can evaluate how curvy the Latina woman is compared to white girl is and the black woman is showing her rear end which infers to the men targeted that she has the biggest rear end of them all. The 2006 advertisement appeals to all men because of the different races of the females and different body types. The women eyes in the 2006 advetisement are very sexualized because they seem to be looking at the consumer as if they want or are attracted to him and it comes down to whether the men targets purchases Budweiser or not. If the consumer purchases Budweiser than he could have all this going for him and what man today wouldn’t take apart in
I chose sex in advertising for my research topic because I do not know about it well, even though a lot of sexual images and texts in advertisements. When I was a little kid, I often surprised by ads with sexy woman. Even now, I sometimes have my eyes glued to such kinds of advertising. I wonder that there are some physiological reasons why people pay attention to sex images. Also, learning about sex in advertising is useful for my career because I want to work for an advertising company in the future. I infer that sex sells has both good and bad aspects and I can use it effectively by learning it accurately. If I use it effectively, we can make much money. However, we also take a risk by using sex in ads because some extreme images may give a bad reputation on products and company. Also, I care about the danger of sex in advertising, too. If I were a parent, I do not want my children to see some ads because they are too excessive for children. By researching this topic, I hope I can learn what is harmful for young people. I think sex sells have both good and bad effects on commercial and ethical aspects. Now, I have three questions about sex in advertising. First, I want to know when and how it has been used. I think there should be many famous advertisements with sexual images. Next, I would like to learn about how effective it is. I infer that there are both positive and negative effects in the advertising. Lastly, I want to know how boys and girls react to the advertisement. Some ads focus on to get male customers and others target on female. I also want to know how reaction relates to purchasing. Some people may not change their purchasing behavior even though they notice the ads and are ...
Sex is one of the most controversial and enticing subjects in today’s media. No wonder it has become a dominant marketing strategy, it appeals to a basic human interest in sex and uses it to persuade an audience. Sex, as a marketing tool, has become extremely pervasive in the United States today. An individual living in America will certainly be exposed to this marketing tool. Music industries, television commercials, magazines and other advertising media have given in to this marketing technique. The fact that companies use people’s natural interest in sex to sell their products is upsetting. The way advertisers use sex appeal to sell their products reflects poorly on and undermines our society’s morals.
There is a small relationship between fast food and cigarettes where each one significantly causes long term problems. Similarly, eating fast food and smoking too much becomes dangerously unhealthy and both are addicting. However, the difference is fast food started off on good terms. It was intended as a helpful way to provide meals quick and ready, thus given its name (Aldridge 279). Fast food restaurants successfully expanded and became popular all over the world. Despite the worldwide success and popularity, it did gain negative views after weight problems began to rise. The food served from the fast food industry was never considered healthy and soon became the target for the blame on health problems, specifically obesity. Although fast
Ethos is used to show that an advertisement is credibly and worth listening to. This can be done by an ads chose of language or remaining fair and unbiased in one’s ad. First, the Pepsi ad uses high school level vocabulary in order to make the ad easier to understand. Many consumers have graduated high school, so this is the appropriate vocabulary to use. However, the Pepsi ad contains biased information. The ad is all for Pepsi and wants buyers to purchase their product over every other soda; just because Pepsi has donated millions of dollars to fund hundreds of ideas. The ad should try and remain
The woman herself is photo shopped extensively and is posing in an extremely awkward manner. Her face is clean of acne and she has rosy cheeks. Her lipstick is dark red, her eyes extremely wide with eyeliner and eye shadow, and she has short blonde hair. As Naomi Wolf suggests the media often times portray woman in such a way that woman feel, as though they should look like that. Woman may be subjected to this once more as the maker of this advertise has portrayed what they think society finds sexy, and thus certain women may feel as though they need to look like her. Then there’s the entire aspect of the phallic shaped burger right in front of the woman’s wide-open mouth. The end of the burger fades into darkness making its origins unknown. This could be suggesting that girl’s will perform oral sex no matter who you are as long as you have a large penis. To highlight this false truth further, there is a spotlight on the woman and the fading burger, which makes viewers look at that part of the advertisement first and is what governs the rest of the advertisement. In the bottom corner the full burger is showed with a lighter colored background and if this was the only part of the advertise, the sexual innuendo would have been extremely hard to get. Also the description of the burger is sexual due to the highlighted picture in the center of the
Cultural or ideological meaning: The ad is extremely sexual. The female has her eyes and mouth wide open as if she is shocked of the size of the “burger.” The advertisement is clearly displaying an image that represents a female that is about to engage in oral sex with a male. “It’ll blow your mind away” and “super seven incher” phrases are used to send a sexual message. The word blow is referring to a man receiving oral sex and the phrase “super seven incher” is referring to a male’s penis. The ad is not only degrading females but is also degrading males, as it is suggesting that males who have large penises are more desirable, as the female is looking at the burger, which represents a penis accompanied by the phrase “ it just tastes better.”
There are a lots and lots of advertises that contains a bit of exaggeration, sex and a message to make the consumer feel an association going on by using or buying that product. For example, Coors light beer commercial contains a lot of stuff that might get people to feel an association going on if he or she drinks that Coors light beer. On one of the Coors light beer commercial, there's a commercial that shows couple of young man and woman drinking Coors light beer and playing volleyball up on the Rocky mountains. A lot of people especially the people around their 20's would be convinced that if he or she drinks Coors light beer, then they could enjoy the coolness of being young and active. Since the commercial contains both sex, it would refer to the people aroun...