Pepsi Advertising Analysis

The company is clearly using the desire of happiness to draw in viewers to buy their product. In addition to the couple and words in the text the Coca-Cola company has one last major feature that can successfully persuade the viewers to acquiring their

Coca-Cola’s mission to maximize shareowner value over time is backed by six key beliefs: 1) Consumer demand drives everything we do. 2) Brand Coca-Cola is the core of our business. 3) We will serve customers a broad selection of the nonalcoholic ready to drink beverages they want to drink throughout the day. 4) We will be... ... middle of paper ... ...ot carefully implemented because people are naturally resistant to change. Coca-Cola recognizes there is a right time and place for their product; therefore, their strategy makes room for adjustments.

The ability to satisfy customers' needs better than the competitors, will first be, that PepsiCo build customer loyalty and increase sales (Business Link, 2007). Marketing research uses many methods to obtain its results. PepsiCo will use external census data and marketing survey data collected by outside marketing research firms, as a method of understanding customer wants and needs. Computer-aided methodologies will also be used to collect data on the competitors of PepsiCo such as Coca Cola, Jones Soda, and Mo... ... middle of paper ... ...s discomfort. References Accelerade (2007).

Pepsi acquiring this restaurant chains was a big move at the moment because they were a profitable corporation and acquiring these restaurant chains allowed them to be even more profitable and created a snowball effect that basically granted them the power to buy any company that they wanted. Pepsi finally made their major acquisition in 1989 when they bought the company Walkers Crisps (PepsiCo par. 20), allowing them to enter into the business of snack food and also in the United Kingdom’s business. However, in the 21st century, the sales registered from PepsiCo are way different from their original beginnings. According to Seth, “FLNA makes up the second largest revenue generating

Advertisers use loaded language to include words in their advertisement that have a positive or negative meaning to help explain the advertisement or product. “In many cases, the shopper has been prepared for the shopping experience by lush, colorful print advertisements, thirty-second television minidramas, radio jingles, and coupon promotions. (Thomas Hine, Page 115) Hine is discussing how the consumers are persuaded to buy particular items even before going shopping because of the advertisements they have seen prior. Advertisements are the supplier's way of persuading and manipulating the consumers. Now I will talk about an

.The company I chose to research is the, Coca-Cola Company. Their company mission is to “refresh the world” and spread happiness, which can be seen in the media advertising. Although this company is sold in stores, there is the option for online buying as well. Its URL is, http://www.coca-colastore.com. While this URL, is the company’s actual website, http://www.coca-colacompany.com/our-company.

One of the strengths that research and development at PepsiCo has is their ability to keep improving their product lines. Whether it is slight changes to a recipe or developing a new flavor profile, PepsiCo has the ability to keep up with flavor trends and are still able to appeal the ever changing taste of the public. With PepsiCo being a global company, their research and development centers are located throughout the world, including China, Germany, and India (to name a few), in order to appeal to that particular demographic (“PepsiCo.” 7). A slight change in the recipe also includes reducing sodium levels in some products. This segment of the research and development department coincides w... ... middle of paper ... ...tting to a joint venture, PepsiCo could test products in smaller markets to see if they are successful.

A great example of this is Coca-Cola and Pepsi, their on-going rivalry gives the marketing side of their companies something to work with. A great marketing tool is the "taste test." The taste test helps the customer decide which product is better for them. They also have numerous commercials on television. Television makes the consumer desire to go out and buy a soda.

They also acts as a help support of the company, this means if there is any enquiry by the customers, the customers will ring the helpdesk support and complain about the products or any information that the customers need will be provided by the this department. About the complains, these complains will be transfer to the research and development department to make the product better or to fix the problem the consumer having. These departments are the most important department of The Coca-Cola Company because they helps the company to meets the objectives of The Coca-Cola Company i.e. surviving, customer satisfaction and make more profits. As I said that the help desk department satisfy the customer by providing the information they needs and taking the complains and passing to the research and development departments who improves the products.

Ethos, pathos, and logos are ways that an artist can use on their advertisement to effectively persuade and convince readers to buy the sponsor’s product. Ethos is used to convince audiences that an ad is credible and that people can believe what they reading. Pathos means that an artist or advertisement is trying to appeal to the consumer’s emotional state. Logos is trying to convince buyers to purchase the company’s product by using logic or reasoning. First there is the Pepsi ad.