Rhetorical Analysis Of Love Your Hair Longer With Pantene Commercial

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Rhetoric is when a writer or speaker uses different techniques in order to persuade or impress an audience. The main area of rhetoric that most writers focus on is rhetorical situation. Rhetorical situation includes three concepts: ethos, pathos, and logos, these concepts are shown throughout the duration of the “Love Your Hair Longer with Pantene” commercial. The “Love Your Hair Longer with Pantene” commercial includes Selena Gomez and two other women dancing to her song “Hands to Myself” while showing off their hair by flipping it around. The commercial then discusses the ingredients within the product and how they work to keep your hair healthy. The “"Love Your Hair Longer with Pantene” commercial can be classified on the basis of rhetorical…show more content…
The goal of ethos is to make sure the company or the face of a product is reliable because would you want to buy from a company who has a bad reputation? The ethical appeal, also known as ethos, of the “Love Your Hair Longer with Pantene” commercial is Pantene and Selena Gomez. Pantene was “born” in 1945, which means they have been around for a while. When asked the three reasons she is excited to be Pantene`s new ambassador Selena Gomez states, “…their message for women being strong is beautiful and what they represent is so what I embody and what I want my fans to know and feel confident in.” Pantene is the main ethical appeal because Pantene is the brand of the product the commercial is trying to persuade people into buying. Pantene is a company who has been around for a while and is big on making women all around the world feel beautiful, which means they are credible because they have the experience and care enough about their customers to be a trusted hair care company. Selena Gomez is also an Ethical appeal because people she feels women should feel happy and healthy in their own bodies or in this case, hair. Pantene and Selena Gomez are also representations of the emotional appeal, also known as,

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