Hunger As Ideology Susan Bordo Analysis

“Hunger as Ideology” by Susan Bordo has numerous sections that deal with the same concept. She focuses on the idea of image and perception, which she describes in her brief as “reading” images. Bordo digs deep into issues of class, gender roles, and ideology. Although Bordo makes many important points throughout her essay, there are four in particular that I generally agree with and think are correct, that I will point out and elaborate on throughout my response. I will discuss the targeting of women at a young age, sexual appetite operating as a metaphor for eating pleasure, how women are never shown in the act of eating, and the concept that men eat and women prepare. As I discuss these points, I will explain issues of class, gender roles, and ideology, and the roles they play in our generation’s cultural change.

Bordo’s essay shows the way that women are constantly being bombarded with commercials. Advertisements portray the idea that you are what society envisions you being, if you don’t make a certain choice regarding to the kinds of food you eat, and the amount of food you eat. They say that if you don’t eat a certain kind of cereal, that you will be fat, or that you look unattractive eating that thick, burger, and instead, you should have some

The headline of the ad is “Decisions are easy. When I get into a fork in the road, I eat.” After viewing this ad, the sub thought to every idea, man or woman, is that her cool attitude toward food can be easily duplicated. With this idea, there is a relationship that is formed between sexuality roles and advertisements. From a young age, women are constantly being shaped and guided to the ideal weight of our society, which is being impersonated by women similar to the one in this advertisement. Her sexual stance, thin, short skirt, and her hand placement all show signs of sexual