American society has changed drastically over the past years and some people say advertisements reflect the society that we live in now. Advertising in our society encourages unhealthy habits, focuses in on our weaknesses and leads us to believe that we are materialistic. Advertisements can also change our vision of reality and makes us believe the impossible. Advertisements use sexual and racial stereotypes to help sell their products. People in our society encourage the commercials that demonstrate these things, like focus in on our weaknesses.
It's a very simple message, and one that comes across very clearly due to the nature of the advertisement's simplicity. All in the matter of seconds, the advertisement leaves the reader with a clear sense of what the product does.
This commercial uses several of the qualities of modern advertisement outlined by James B. Twitchell (1996). The most obvious quality that is employed by this advertisement is the use of the profane. The advertisement not only includes actually profanity with Aubrey cursing and calling out the marketing developers on their questionable choices, it also uses profane humor by poking fun at itself and the idea of a marketing conglomerate throughout the entire commercial. The use of profane
Analysis of the Gap’s TV Commercials
Why are Gap ads so powerful? The concept of all of their recent television commercials is very simple, yet highly effective. An attractive young person, or perhaps a small group of attractive young people, is on a stark, white set. The actor/ model/ celebrity then sings and or dances around. The commercial ends with a catchy phrase about the Gap: Gap Rocks or Gap Swings, or something similar.
Set to music reminiscent of a half-time show at a sports event, the commercial opens with a scene of two female Caucasian supermodel prototypes wearing dazzling jewelry, and stylish apparel and accessories, while conversing and dining alfresco. The women suddenly react with amazement to what now comes into view: a blond, blue-eyed, white male toddler. Swaggering down the expansive brick-paved sidewalk, he is dressed in a classic “preppie” outfit: button-down collar shirt and jeans. Only, his jeans are actually just a blue denim printed plastic disposable diaper, complete with facsimiles of back pockets. As the toddler struts, ...
As a consumer of this materialistic country, I can sometimes feel overwhelmed with all of the advertisements that exist and are thrust at me constantly. While some of them can be cute or creative and occasionally put a smile on my face, the majority of them exasperate me with their stupidity. However, when an advertisement is done correctly and the quality of it astounds the viewer, something amazing can happen. People can start to talk about what they have been impressed by, and word-of-mouth creates further advertising. Advertising is a form of art that reaches millions of people at once and can affect their view on not just the product, but on the entire idea of advertising itself.
As the voice speaks the tubes continue to gather and form into a toilet paper roll empire state sculpture. It is a beautiful illustration of how wasteful Americans can be. It shows the problem and the solution. The last few shots are of a Scotts Tube Free roll which is unraveled, but instead of a roll being revealed, nothing is left behind. Here is the link to the commercial below.
Have you ever seen a really strong guy uses a Band-Aid to care for a small wound? Maybe yes. What about a superhero? Maybe not. Band-Aid ad uses several techniques to sell a product that protects wounds. In the ad, a huge green muscular hand which belongs to the most powerful superhero, Hulk, is used to get people’s attention and to sell the product. We can see a Band-Aid is sticking to his index finger. This hand is so distinct that it makes viewers link the bandage to the Band-Aid box located in the lower right corner of the picture. The only words in this ad are “Flexible Fabric” on the product box. Using Hulk to sell the product shows viewers how flexible the product is. It can also create a sense of humor. The Band-Aid ad expresses that, if the most powerful superhero Hulk needs a bandage sometimes, then everyone needs a bandage sometimes. This message is presented through the techniques of visual arrangement, celebrity endorsement, and humor.
During the Christmas holidays, I noticed an ad for Caterpillar (CAT), which is a well-known manufacturer of construction equipment and apparel that that I felt was ineffective, confusing, and failed to stimulate me. In order to illustrate further let me describe the ad, the background was set in black with hints of a city and faint lights. There was smoke appearing from what seemed to be a rooftop close by. In the center of the ad was a heavy white boarded text box with the words “pop-up” in bold white font. Finally, the yellow CAT logo was placed towards the top in parallel with the text box. This ad confused me because there was no headline or sub head to provide me with any information about a product or specific theme regarding the brand
Advertising has been defined as the most powerful, persuasive, and manipulative tool that firms have to control consumers all over the world. It is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Its impacts created on the society throughout the years has been amazing, especially in this technology age. Influencing people’s habits, creating false needs, distorting the values and priorities of our society with sexism and feminism, advertising has become a poison snake ready to hunt his prey. However, on the other hand, advertising has had a positive effect as a help of the economy and society.