Rhetorical Analysis Of Chick-Fil-A Commercials
analytical Essay
1564 words
One of my favorite commercials to watch is the Chick-Fil-A commercials. Their commercials are very ironic but at the same time interesting and entertaining. The main purpose of their commercial is to persuade an audience to go and buy their product or maybe convince an audience to come back again and buy more of their product. They are able to influence their audience through the use of rhetorical elements. Rhetorical elements include: the rhetor, discourse, audience, and rhetorical triangle. Their commercials don’t necessarily target one particular audience, they incorporate different ideas into their commercial to target different audiences such as families, and football fans. The Chick-Fil-A commercials never fail to entertain my family. …show more content…
In the Chick-Fil-A commercials, most of the time the cows write something similar to “eat mor chikin.” Their message are usually very short and bold. The reason behind their bad spelling is because Chick-Fil-A wants the audience to see that the cows are really just kids with a big imagination. Research shows that “Children are more creative and are natural inventors. Their worldview is incomplete and demands discovery. They prosper because they embrace their ignorance instead of ignoring it. And they are willing to explore, investigate and put their ideas to the test because they are willing to fail.” (Killing Creativity: Why Kids Draw Pictures of Monsters & Adults Don 't) The Chick-Fil-A company gives the cow this characteristic because it is important to the commercial, this characteristic is the reason why the commercials is so funny and entertaining to …show more content…
Logos is one of the three parts of the rhetorical triangle. In the Chick-Fil-A commercial the message that the cows are portraying is “Eat mor chikin” (cow campaign). The reason why the cow wants the audience to eat more chicken is because in their mind if people “eat more chicken, they will in turn not be eaten. (Meet the cows behind Chick-fil-A 's most successful campaign). The cows don’t necessarily show that they have emotions because they are supposed to be “fearless cows” (cow campaign) but if you connect the dots from my point about how it’s ironic to have a cow as the main character for a Chick-Fil-A commercial to the other point about the message “eat mor chikin” and to my last research point about why the cows want the audience to eat more chicken, then you would realize that they do have emotions. The literary term for emotion that appeals to the audience is called pathos. Pathos is the second part of the rhetorical
In this essay, the author
- Explains that chick-fil-a's commercials are ironic but interesting and entertaining. they use rhetorical elements to influence their audience.
- Analyzes how the chick-fil-a commercial reminded their family of the time they dunk tanked my uncle into the water on his birthday.
- Recalls watching a chick-fil-a commercial about the cows parachuting into college football games telling fans to "eat mor chikin."
- Explains that chick-fil-a's commercials are ironic but interesting and entertaining. they use rhetorical elements to influence their audience.
- Analyzes how the chick-fil-a commercial reminded their family of the time they dunk tanked my uncle into the water on his birthday.
- Recalls watching a chick-fil-a commercial about the cows parachuting into college football games telling fans to "eat mor chikin."
- Analyzes how the chick-fil-a commercials are ironic, but they all make sense. they incorporate a cow to avoid comparing the company to another fast-food restaurant.
- Analyzes how cows can't communicate in real life but in commercials they can. they use their actions to create the message that they want the audience to understand is called a discourse.
- Analyzes how compare and contrast can affect an audience. in one of the chick-fil-a commercials, the cow symbolizes a human being, and the sign says "nu grilld chikin will blow you away."
- Explains that colors and diction are important to a commercial because each color has an effect on the individual.
- Analyzes how the rhetor chooses his/her words to create the message in the chick-fil-a commercials.
- Explains that discourse is how the rhetor communicates to the audience, but the actual message is called the logos.
- Analyzes how the cow in the chick-fil-a commercials has no fear, but the overall purpose of doing the things is to cover up its one and only true fear.
- Explains that rhetorical elements like ethos, pathos, and logos require a good understanding of what they mean and how they can help persuade the audience.
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