The Impact Of Social Media On The Restaurant Industry

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Social media has revolutionized the restaurant business in the past decade by placing a scrutinized product in the consumers’ hands. Revolution, a word that onsets the idea of immediate change in an organization or industry is the very definition of what Social media has done to this industry. According to research conducted in the recent past and published in an article written by Tim Devaney and Tom Stein: Your Business Needs To Get Social, Local and Mobile--Fast and published through Forbes, over 97% of the consumers in 2013 search for local businesses online. In the past local businesses relied heavily on word of mouth and local advertising. Reputation was something associated with heritage and proven through personal experience. If an experience was not up to par or it was great, it would be shared with a friend or family member. Now in this day and age it has become standard to not just tell a family member or a friend, now people share every experience with the world …show more content…

People demand not only good food but they want costumer service that suits the occasion. Social media provides an in depth look into the establishment they are seeking out. Whether it be a dinner out with a significant other or drinks and eats with friends, the internet is going to be the first thing referenced to find a suitable establishment. The benefits for this are endless, producing apps with rewards programs, coupons, and even group deals bring an establishment forward to those seeking the best value for their money. Brining an establishment online lets the potential customer see it the way the business owner want it to be portrayed, sighting the good reviews from professional critics, posting pictures, and listing the menu not only bring potential business in from all over but also enables proficiency, when they are seated they’ll already have a general idea of what they would like to

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