The Importance Of Social Media In The Tourism Industry

949 Words2 Pages
bulb-icon

Recommended: Impacts Of Social Media

2.1: Social Media 2.1.1: Definition of social media: As belch and belch state, Social Media is a group of applications based on the internet and web 2.0 through which users can create and exchange information (Belch & Belch, 2015 as cited by Yang and Wang, 2015). Social media is also defined as user generated content that is created and shared in an interactive and dynamic atmosphere (Kaplan & Haenlein, 2010, as cited in yang & wang, 2015). On the other hand, some authors like to use the term “Consumer generated media” instead of “social media”, through which consumers can share information about different brands, products and services with one another (Zheng and Gretzel, 2010 as cited by Oz, 2014). F-urthermore, Thomas (2010) added that …show more content…

It is undeniably obvious how social media has changed the way individuals plan for their trips, book the tickets, search for information about the destination, and more importantly, the way they share their travel stories with others (Buhalis, 2013 as cited by Chen, Nguyen, Klaus and Wu, 2015) Social media is used by different organizations to attract target customers and increase product purchase. Similarly, social media is used by destination marketing organizations to attract target tourists and boost tourism of specific destinations. Destinations are distinct geographic areas like countries and cities, they can also be defined as a collection for all the touristic products and services consumed by tourists (Buhalis 2000 as cited by Kavoura and Stavrianea, 2015). To promote destinations and build their unique touristic image, DMOs have started using social media as a destination marketing tool. It helps them have a better understanding of how tourists from around the world perceive this touristic destination and build marketing strategies on that basis (Neuhofer et al., 2012 as cited by Kavoura and Stavrianea, 2015) . Social media also help DMOs interact with the tourists and build and maintain online relationships with them which would attract them more to the destination and ensure their loyalty on the long term (Page, Buhalis and Hays,

Show More
Related

  • Quebec City Positioning Strategy

    1373 Words  | 3 Pages

    Thus, a strong dependence on the internet and other tools will be considered for the marketing strategies of the brand destination. Since the brand is targeting young adults, there can be a strong dependence on the specific utilities on the internet including Facebook as well as additional social networks and websites. Moreover, it will be considered as the effective way for mass communication of message along with the targeting of appropriate markets (Canadian Tourism Commission, 2007). Marketing strategies in appropriate networks should be considered as the ways for ensuring the appropriate deliverance of message to the appropriate target markets depending on the type of tourism to be contributed during their stay in the Quebec City. For instance, raising awareness along with the establishment of relationships with the certain business organisations will act as a promotional strategy for the traditional areas in the Quebec City.

    Read More

  • Referring To Examples Explain The Growth Of Remote Tourism

    625 Words  | 2 Pages

    Social media also plays a role in promoting remote tourism to others. Overall another factor that also plays a role is the economic growth of countries allowing for people to pay these expensive tourist destinations. One of the more social aspects that have helped promote rural tourism and led to its increase is through social media, and more relaxation and paid holidays. Through social media, the idea of remote tourism is being promoted.

    Read More

  • UFC Media Strategy

    1846 Words  | 4 Pages

    Social media can be defined as web sites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts: Many businesses are utilizing social media to generate sales (Dictionary.com, n.p.).

    Read More

  • GoPro: Using Social Media for Marketing

    570 Words  | 2 Pages

    The term ‘social media’ as defined by Kaplan and Haenlein (2009: 61) is “a group of Internet based applications that allow the creation and exchange of user generated content” through networks such as Facebook, Twitter, Instagram and YouTube. Currently, a strong social media campaign is integral to the success of a business and is a vital marketing platform to ensure customer acquisition. GoPro has successfully grasped and understood the concept of the two way interaction between customers and a business through social media sites, therefore creating a brand community. With 780,000 Twitter followers, 6,800,000 Facebook likes and 1.28 million Instagram followers, GoPro seems to have successfully mastered the concept of internet marketing. With more than half of the world's population registered with different social media platforms, the chances of acquiring customers are very high. It can be argued that social media marketing is now essential because of its ability to reach targeted audiences quickly and generate more sales in an easier and more cost effective way. According to Forbes...

    Read More

  • Social Media And Hotels

    1261 Words  | 3 Pages

    In the past, the tourists were usually more influenced by the comments and opinions of friends and relatives; however, social media is taking place nowadays. The impact of social media tools for travelers and hoteliers has been paid highly attention since the presence of TripAdvisor. Because of the development of technology, social media has been widely adopted by travelers to search, plan, organize and share their travel stories and experiences by using the tools like Twitter, Facebook, TripAdvisor, YouTube and some other social network sites.

    Read More

  • Snapchat Essay

    1142 Words  | 3 Pages

    Snapchat – the future for travel agency marketing The gazillion numbers of people on the popular sites like Facebook, Twitter, Instagram etc. contributes to the strongest evidence that social media is not a fad. And with the whole world using this, why would the travel marketing industry be any aloof as it would essentially be impossible to remain not impacted by the social media wave. Direct mail, trade shows, website updates, Facebook status may have been the best steps to market your agency according to you, but the world has moved on! The humongous effect of the social media marketing cannot be denied.

    Read More

  • Suicide and Social Media

    1228 Words  | 3 Pages

    Currently, social media is the most popular method of communicating and interacting with others. It is a methodology to new media as it changes and evolves with our needs and expectations. Social media has evolved and adapted to become a huge part of our personal and professional lives.

    Read More

  • Social Media Marketing In The Hotel Industry

    1667 Words  | 4 Pages

    Social media has been touted as having an increasingly important role in many aspects of the hospitality industry, including guest satisfaction and process improvement. However, one of the more intriguing aspects of social media is their potential to move markets by driving consumers’ purchasing patterns and influencing lodging performance (Anderson, 2012). The hotel industry is one of the most detail-oriented industries in the world. So naturally they apply this merit to social. The literatures show that, in general, users like photos twice as often as text updates. And they share videos 12 times more than photo and text posts combined. As a result, hotel brands use high-quality visual content to attract consumers’ attention. Users prefer to see appealing food photos, comfy, white linen beds, and giant, clean swimming pools (www.5loom.com). Social media marketing is one of the fastest growing forms of marketing. Especially within the information intensive tourism and travel sector, this results in a shift of traditional marketing strategies towards online, fast paced and interactive marketing techniques (Laudon and Traver, 2010). This study aims to assure the truth of the following hypotheses:

    Read More

  • Social Media In Tourism Essay

    3359 Words  | 7 Pages

    In this assignment we will look at the role of social media in tourism marketing, particularly accommodation. Firstly we will do a literature review. In this literature review we will first look at a few definitions of social media, then, we will look at the advantages and disadvantages of social media, the impact social media has on accommodation and finally we will come to a conclusion as to what social media is and the impact social media has on tourism marketing and accommodation.

    Read More

  • The Impact of Social Media on Language

    1225 Words  | 3 Pages

    The definition of social media is websites or applications that are used to communicate with others over the net, either through social networking or any other means. Examples of social media include Facebook, Twitter, and Flickr. The way that each site functions may differ; for example, Facebook is used to keep in touch with friends, whereas YouTube is used to share videos with others. However, any websites or applications that allow the user to interact with other users are still considered social media. Firstly, it is very common for people to believe that social media has had a negative impact on the use of language by teenagers.

    Read More

  • Social Media as a Marketing Tool

    1172 Words  | 3 Pages

    Social media marketing is a new trend of marketing where different Businesses have taken to social media sites to market and promote old and existing products and brands or create more awareness of their new products. Facebook and Twitter are the two most well known sites where firms market and promote themselves. Over one billion users worldwide use both sites everyday; from averages Joe’s to famous celebrities. Such is the power of each social media site that one post can make or break you.

    Read More

  • Compare And Contrast Social Media And Traditional Media

    894 Words  | 2 Pages

    Whereas the word social media itself defines the meaning of, social of communication. Which then not only provides you information but allowing you to interact while it provides you with information. Interaction can be as simple as leaving a comment or voting on an article to as complex as recommending information base on similar interest with other users. In comparison towards traditional media, it is a ‘one-way street’ where you receive information and only be able to give your thoughts to people whom you know. While social media is a ‘two-way street’ which provides you the capability to share your personal thoughts with everyone who have not only read about it, but also people who have

    Read More

  • Impact Of Social Media Essay

    646 Words  | 2 Pages

    In the end, social media provide a way of keeping in relations with friends, also allow many companies to reach a large number of costumers and to be more productivity. At the same time, media are changing the ways in which we communicate and interact with others. Social media is a very interesting thing in our life. It was made for the free exchange of lots of information all around the world without boundaries but we have to know well how and why to use these media.

    Read More

  • Advantages of Using Social Media in Business

    1076 Words  | 3 Pages

    Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.

    Read More

  • Importance Of Social Media Essay

    1170 Words  | 3 Pages

    Social media an online platform that is known to keep people connected and also helps them know of the happenings around yet still keeping them hooked and entertained. Social media is also known as websites and applications that are dedicated to forums, microblogging, social networking and wikis. Social media is split into two parts the “social” part and the “media” part. The “social” part refers to people interacting with each other and the “media” part refers to the instruments of communication like internet, tv, radio

    Read More

More about The Importance Of Social Media In The Tourism Industry

Open Document