Social media sites like Face-book and Twitter have drawn a critical mass of consumers. Their comments about your products and services are easily shared and visible to more and more people which can carry a lot of influence. In short, the social web empowers everyone to be an author. Social media has emerged as a prominent platform in the Web revolution and has a direct impact on how companies engage with their customers. NEED FOR SOCIAL MEDIA • Company knows the value of communicating with customers through the channel of their choice.
Social networking sites act as word of mouth... ... middle of paper ... ...lowers’ home pages. Messages can link to the product’s website, Facebook profile, photos, videos, etc. This link provides followers the opportunity to spend more time interacting with the product online. This interaction can create a loyal connection between product and individual and can also lead to larger advertising opportunities. Twitter promotes a product in real-time and brings customers in.
But you have the choice to follow whoever you want on social media with Twitter for example. Another positive thing that comes with social media is many businesses have launched. Many businesses take full advantage of social media. It gives public more awareness of the organization. Having your business displayed on the web can attract more viewers because of the web is very popular.
The ability to access the Internet and find information in seconds, through the World Wide Web has provided advancements for our society. Social media for instance benefits from this by allowing for communication to be instant between anyone in the world. Social media works with every form of mass media as well. Social media effects: television, print, movies, music, and advertising. All of these areas are affiliated with social media, mainly utilizing social media as a means of communication.
 Thus in today’s digital age social media marketing is the new way of reaching out to the new customers in order to create brand awareness and a brand recall to the existing customers too. Thus it is an interactive medium where customers also participate and are the content creators. Thus social media marketing is being used by all types of industries ie B2C & B2B. (“The Infrastructure of Social Media”)
The importance of Internet use is continually rising (Filipovic 2015). Small and medium enterprises use Internet marketing to reach their segment (Sasinovskaya Anderson 2011). Marketers make numerous of actions to increase brand equity as they believe that the brand value is the final product for the clients (Aaker 1996 and Ding, Cherng G.Tseng Timmy 2015 ). In many developing countries citizens utilize the internet to socialize. Trade companies realized the opportunity to advertise their products or services via the social web using the internet and the social media (Yan Xin, Janice; Ramayah, T; Soto-Acosta, Pedro; 2014).
So, if a company want have a successfully marketing, this company must make good use of social media. Although some people said a company shouldn’t use social media for marketing, a company should use social media for marketing because most of people use social media every day, social media enables many new ways to open the relationships, also, a company can use social media to understand what customers need and what need improvement. In the age of information, the social media is more and
Similar statistics, albeit from a different source – Role of social media in marketing: Social media is now increasingly becoming an ingrained aspect of political campaigns, national defense strategies, public policy, public relations, brand management and even intra company communication. Since the major task of marketing as tool used to inform consumers about the company’s products, who they are and what they offer, social marketing plays an important role in marketing. - Social media can be used to provide an identity about the companies and the products or services that they offer. - Social media helps in creating relationships with people who might not otherwise know about the products or service or what the companies represent. - Social media makes companies "real" to consumers.
With the numbers of people using social media, marketers are quickly coming to understand how it can be an important and effective tool to create a positive influence and relationships with consumers, customers, and other businesses. Consumers will use social media to learn about new goods and services, conduct research, and share information in order to make a choice. Sites such as Facebook, YouTube, and Twitter are among those that consumers commonly rely on to learn about new goods and services. Blogs and social networking sites are useful to conduct research and study a topic in depth, which can carry a lot of weight in making a purchasing decision. By studying these consumers and the modes of social media they use, businesses are able to gather data.
Then, to the stage where it become so popular in the society that education starts to put it in the course. Erragcha and Romdhane in Social Networks as Marketing Tools go further by made a link of marketing and social media. Also, the effects of social media to business as well as the role of customers in this marketing approach. Social media marketing is not using as the old ways. It is now more active than ever.