Introduction Sam & Spike’s Diner is a soon to open restaurant that imitates a 50’s style diner. The restaurant will serve breakfast, lunch and dinner along with different drinks both alcoholic and non-alcoholic. In order for the business to be successful, a promotional plan must be organized to ensure the longevity of the company. The document below describes such plan in the form of multiple different campaigns. Advertising, sales promotions, events, PR, direct marketing plan, interactive marketing plan, word-of-mouth campaign, and personal selling initiatives are all covered in the plan. It is necessary for Sam & Spike’s Diner to capture a large customer base before the grand opening and then continue to retain those customers over the long …show more content…
The goal of this advertisement is to attract attention before the official launch of the diner. During this 30 second commercial, the idea of the business being locally owned needs to be a main idea. We want to use our community relationships and status to get consumers to shop locally. Pushing the foundation that when you spend locally, the local income, wealth, jobs and economy will rise (Balle, n.d.). The other main point that will be address in the advertisement will be the grand opening event that will take place. These same points will be addressed in advertisements on local news stations and newspaper articles. Using three traditional methods of marketing will give the restaurant the best chance at reaching as many potential customers as possible before the …show more content…
Managers need to inform employees about important dates, new products, and new opportunities to build a positive work environment that involves every member of the staff. Employee satisfaction is a critical segment of a strong work environment. Developing well-trained employees increases morale, job satisfaction, effectiveness, and innovation. When interacting with customers, a well-train employee will act under company policy and enhance the company’s image. Spending the time and money to ensure the staff is trained properly will give us a competitive advantage over our rivals. The diner needs a direct and personal form of communication between customers and the company. Using social media and online review sites creates the personal connections that is needed to build brand loyalty and retain customers. Social media sites provide a low cot way of informing customers and directly addressing the comments and concerns of the customer. The main sites that the diner should use are: Yelp, Facebook, Twitter, and Instagram (Department of Industry,
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While most fast food chains depend on ads that advance their menu, with restricted time rebates, new things, and worth menu; Chipotle concentrates on its quality fixings, which creates new hobby and society to how we see fast-food through various special occasions and verbal. The essential showcasing goal is to burn through 15% of benefit into conventional and non-customary promotion with a specific end goal to soak its business sector to its maximum capacity; along these lines owning a greater offer of the fast food market, quick easygoing eating business sector, and its new Mex market. Current Marketing Situation Chipotle was established in 1993 and opened up to the world in 2006. In a matter of five years Chipotle has been a blasting chain. Chipotle is likewise trying different things with their new eatery called South East Asia Soup House, which serves Asian sustenance in a quick serve market. Chipotle is presently hoping to growing in Europe and opened its first eatery, in the UK, and opened another store this year in
We will develop an app that will be installed upon entering our restaurant complete with menu and a call button for help while someone waits at a table. We will have kiosks for customers not wanting to wait in lines where one can order all products inside the store. We will have an online app to order and pick up at the store. We will need to entice customers away from two big competitors: Burger King and McDonald's. The competition has these incentives in place already and to win we will use the same successful methods to keep them coming back. We will update and email info to our customers and/or text to their phones which will be even better. We will make sure product pictures are sent out with cups that present a great way of having a hot chocolate at KFC. KFC will become part of Polish culture just like McDonald’s has become. KFC Poland will constantly excel and outperform its main competitor
Coffee, one of the world’s most known beverages. Seen being drinking at work places, colleges, or in the convenience of your own home. There are a variety of companies that provide us the people with coffee. It can be your local market, bakeries, or even fast food places. 3 places that stand out and our known very well for supplying Americans with coffee is Starbucks, Dunkin Donuts, and McDonald’s. From their strategic advertising, deals, and even straight down to the design of their cups, they meet the definition of marketing. We will be examining these 3 companies using the marketing mix which consist of product, price, place, promotion and also cover value based marketing and see how these companies meet these definitions and how they satisfy their customers as well.
The creation of a “healthy hamburger” could be an excellent choice, as they would be the first QSR (Quick Service Restaurant) to have FDA backing on marketing a low calorie burger with low calorie combo alternatives. In conjunction with healthier options, they can also implement optional allergen free food items, such as gluten free and peanut free. This would enable people that are more health conscious or with special dietary needs more options to choose from. McDonald’s currently serves approximately 1% of the world’s population so expansion in newly developing markets could prove to be beneficial. With such a prominent brand name and image, they can also choose to venture cooperatively with retailers such as supermarkets to help build their dining-out market. If they would prefer to focus on their dining-in market, they could improve restaurant settings to appeal to a more upscale market, like McDonald locations in particular cities like New York. If they would like to remain competitive in the beverage industry, they would need to find more ways to appeal to consumers and increase their offerings. Such additions include a more compelling drink menu and revision of the atmosphere in their stores. They can achieve this by broadening advertisement of Wifi and internet capabilities in their stores, which would go in tangent with a more classier and upscale
The primary marketing objective is to open between 190 to 205 new restaurants by the end of 2015. This will help connect more customers with local farmers providing better quality and tasting food items. By spreading awareness to customers of where their food comes from and how it is prepared, it looks to draw in more customers and increase their profits.
Social media is a key tool that has changed both our everyday lives and the way we do business. In the modern world, almost everyone who has a smart phone – and most of those who have computers - also hold accounts on a social media company. Currently, In N Out Burger and Shake Shack, two of America’s most buzz-worthy restaurants, are exhibiting great success at using the social media world to promote their businesses. Both companies have established a presence on many of the most popular social media outlets, including Facebook, Twitter, and Instagram. Each of these burger-focused restaurants, however, has demonstrated a very different approach to their social media.
“Training is the systematic acquisition of skills, rules, concepts, or attitudes that result in improved performance” (Goldstein & Ford, 2002). Pal’s Sudden Service has focused their hiring practices on hiring the right people first, providing the best training possible and reinforcing training everyday. The investment in training has much more to do with the company other than low errors, reduced customer wait times, which lead to high customer satisfaction. The focus on training reduces employee turnover. The costs of hiring and training new employees greatly reduces customer loyalty, both significantly will impact profit. The challenge, comprehend the training requirements, formulating who will train and how the process will be trained. The repeated success of a training program must be quantifiable and re enforced. An efficacious training program with continual re enforcement will pay strong dividends in business profit, employee satisfaction and customer loyalty.
Training is an integral part of any organization’s development and is an ongoing process. Training programs will vary according to the position held within a company. “Training is a learning experience that seeks a relatively permanent change in individuals that will improve their ability to perform on the job” (DeCenzo & Robbins, 2007, p. 223, para. 1). Good organizations can be linked with the training and development of good employees. Any organization’s success in growth and innovation is dependent upon the talent, motivation, and leadership of its employees. Efforts made to recognize the value of each employee and the job he or she performs will contribute to a workplace environment that inspires, supports, and rewards employee development.
The end goal of this proposal is to come up with a food truck that will be located in Harrisonburg. A demographic will be targeted and marketed to. The food truck will not be tied down to one spot but will, move around the Harrisonburg area, based on the ever evolving market. The food truck will come up with a specialized menu with a limited variety, but focus on quality. Many people do not like the monotony of everyday food choices, and often look for new places. The food truck will try innovative choices that break away from the monotony of everyday choices. It will be the goal to offer a niche food choices that are unique and can be made quickly and affordable. Not only will the niche food be offered but along with drinks and sides that complement the main food offered.
A very important part of operating a successful organization is ensuring that the employees are effectively trained. Employees that aren’t properly trained, especially in a service organization, can have a negative effect on the customers’ experience. It pays off for employers to spend the time and money on training their employees. In the article titled Importance of Employee Training: 6 Reasons Why It Saves You Money, the author, Brian Benton, says “Employees who feel inadequate, underachieving, or unsupported are unhappy. They aren’t satisfied in their work, which will cause them to underperform, make mistakes, and not care about their work product. That costs the business in lost time and money.” (Benton, 2014). This paper will illustrate
An evaluation of the restaurant’s strengths, weaknesses, opportunities and threats served as the foundation for this marketing plan. The plan focuses on the restaurants marketing strategy, suggesting ways in which it can build on new customer relationships, and development of new food products and targeted to specific customer groups.