Marketing Plan
HSBC Credit cards
Prepared BY-
Deepali Rastogi(4511871) Saranjeet Kaur(4518761)
Sujay Kanungoe(4519120)
A Brief Marketing Plan on HSBC Credit Cards
Executive Summary :-This essay contains the marketing plan on HSBC credit cards in UK that can be developed annually or even for a term of 5 years depending upon the people involved and the vision of company. It will also explain on how to change the current scenario and taking the company into a positive growth.
Introduction::-Hong Kong and Shanghai banking cooperation abbreviated as HSBC has been founded in 1865. It was founded in Hong Kong by Sir Thomas Sutherland. Although it’s been founded in shanghai, currently United Kingdom is itsHeadquarters.
HSBC is a public limited company comprises of various industries but the major services would be in
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HSBC UK has credit cards like HSBC credit cards, student credit cards, HSBC premier credit card, HSBC gold Credit card and business credit cards.People that have regular income or low credit ratings will be offered the HSBC credit card which has basic features,meanwhile, the gold credit card and the premier credit card are offered to people with good income level and very high income level. They are also provided with a wide range of benefits like rewards. It comes with a convenience of earning rewards points plus a balance transfer offer.
Objectives:
The objectives of this marketing plan are:
• To determine the factors that influence the use of various credit cards in the United Kingdom.
• To determine the correlation between each income group and the use of a credit card.
The vision is very clear that is by 2020 least by 80% of the customers should be using the HSBC Credit card in United Kingdom and it can be acquired very easily if the company can follow and implement the following three main objectives
• Changing with the changing attitudes of people
• Implement Global Standards; and
• Pricing and
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