Analysis of the Mission and Vision Statements of JPMorgan Chase

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This paper will analyze the mission and vision statements of JPMorgan Chase & Co against the performance of the organization. An evaluation of how well the company lives out its mission and vision statement will be provided. The organization’s strategic goals link to the company’s mission and vision will be assessed. An analysis of the company’s financial performance to determine the link between the company’s strategic goals, strategy, and its financial performance. A competitive and marketing analysis of JPMorgan Chase & Co will be conducted to determine its strengths and opportunities.
This paper will encompass the differentiation strategy will be applied that will maximize the organization’s return to shareholders. A scenario will be given in which a merger would be a viable strategy to implement. This scenario will detailed who the merger would involve, the market conditions making it a good choice, and the type of strategy that would make the merger a success. The appropriate rewards that would best motivate employees toward achieving the desired strategy will be determined. An evaluation of how this company’s current strategy supports ethical business behaviors.
Mission and Vision Statements
The mission statement of JPMorgan Chase & Co is “to be the best financial services company in the world” ("JPMorgan," 2013). According to its website it states, “At JPMorgan Chase & Co, we want to be the best financial services company in the world. Because of our great heritage and excellent platform, we believe this is within our reach” is the company’s vision statement ("JPMorgan," 2013).
This vision statement effectively communicates JPMorgan Chase & Co values, purpose, identity and primary business goals.
Strategic ...

... middle of paper ...

...orts ethical business behaviors.

Lazonick, W., & O'Sullivan, M. (2000). Maximizing shareholder value: a new ideology for corporate governance. Economy and Society, 29(1), 13-35. Retrieved from shareholder value.pdf
(Lazonick & O'Sullivan, 2000)
Dickson, P. R., & Ginter, J. L. (1987). Market segmentation, product differentiation, and marketing strategy. Journal of Marketing, 51(2(April 1987)), 1-10. Retrieved from
JPMorgan. (2013). About us. Retrieved from
Stead, W. E., Worrell, D. L., & Stead, J. G. (1990). An integrative model for understanding and managing ethical behavior in business organizations. Journal of Business Ethics, 9(3), 233-242. Doi: 10.1007/BF00382649

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