Marketing Plan 1.0 Executive Summary The consortium of Memphis community theatres including Germantown Community Theatre, Theatre Memphis, Playhouse on the Square, Circuit, TheatreWorks, Harrell, and Arlington Arts Group provide immeasurable value in increasing cultural quality of life in the community. By working together with a strategic marketing plan they can increase the audiences from 60% to 75% of capacity, while building strong support for the years to come. Memphis corporate leaders support the arts, including the community theatres, to ensure that Memphis is a place the best and the brightest will come to work and live. Young professionals are the audiences of today and the board members and supporters of tomorrow. We determined to target the young professionals with needs of networking in the artistic world in the greater Memphis area. Our intention is to direct a greater share of the Memphis professionals? entertainment dollars and time towards community theatre. To fit the needs and wants of our target audiences, the theatres have to position and project themselves at a unique level compared to other commercial forms of live entertainment. Community theatre cannot compete if all it offers to its audience is the stage. A theatre experience has to be much more than watching a play. We need to combine the theatre ambience, audience, actors and directors to create a unique mix of a ?cultured? event. For this revival and recast, Memphis community theatres, as a consortium, need to play a vital role in offering a high value for audiences in enjoyment, culture, and bonding to the community. We plan to use young professional groups like MPACT as channels to communicate the novel concept of ?Theatre Experience? through presentation and distribution of CDs, flyers with opinion leaders endorsing their experience. 2.0 Situation Analysis 2.1 Overview Community theatres throughout the Memphis/Shelby county area, from Midtown to Collierville, produce a variety of plays throughout the season. Members make up about 60% of the audiences, who have high level of education and value arts. Theatres compete in the leisure/entertainment industry, with Orpheum Theatre, movie theatres and sports events. Opportunity and issue analysis is followed the current market situation. 2.2 Current Market Situation True to their name, com... ... middle of paper ... ... look out for high profile contacts and good image building activities especially due to the on going outsourcing concern. As community theatre boards include executive level staff these consulting companies could get high visibility and a sophisticated image by pairing up with something as ?cultured? as theatre. These companies can be requested by the boards of community theaters to sponsor the building and maintenance of the theatre websites in exchange for good PR and contacts. Finally if we include miscellaneous expenses of $5000(Including professional Video graphing expenses in case our home Videos don?t measure up) our total marketing budget should not exceed $10,000. 7.0 Implementation Controls This plan will go into action by December, 2004. We want to see our growth progressing by comparing the month-end ticket sales with November 2004, since the sales in December are different from other months due to the holiday season and the type of shows. For control purposes, the plan also allows for month-by-month comparison of actual versus projected sales and expenses. We will discuss and monitor the growth with monthly reviews of progress throughout the first year.
The specialization and individualized professions in the field of Technical Theatre are relatively new to the stage in comparison to the period of time in which the art of Theatre has grown. Aiding in the development of concentrated professions such as scenic design has been a plethora of talented, skillful, intelligent and highly driven individuals. Among these influential fountains of creativity have been John Lee Beatty, Eugene Lee, Boris Aronson, Ming Cho Lee, Jo Mielziner, Tony Walton, Robin Wager, John Napier, Santo Loquasto, Heidi Landesman, and Julie Taymor along with many more.
The theatres in Chicago have a very vast and interesting history. Starting in the 1920’s, it has been around for a long time. Stephen Schwartz once said “I've heard it said that people come into our lives for a reason bringing something we must learn and we are led to those who help us most to grow if we let them and we help them in return”(goodreads.com). Broadway can help teach people morales. Broadway is one of the most exciting parts of downtown Chicago. Broadway in Chicago is undoubtedly less recognized then what it should be due to its talent and national status.
The audience is an important factor to determine the success of a spectacle. It is known that there is no spectacle without audience. The musical theater presentations are known for their number of people, which according to the Broadway League (n.d.), the 2013 season reached attendance of 11.57 million. However, the number of spectators has been decreased in comparison with the peak of popularity for musicals in the last century. The first reason for that is that the spectators of musical theater presentations were a more specific group such as wealthy and intellectual people that used to go to this type of presentation, and this pattern has been consistent until now, as it can be seen in the price of a Broadway spectacle that is very expensive. Second, the spectators have to go where the spectacles are set up, which makes the live presenta...
These great leaders came from vastly different backgrounds which is shown in their thinking on life, especially early on. Martin was a Christian from the rural south, whilst Malcolm had become a Muslim from the urban north. King called for love of your neighbor, integration and nonviolence, which was part of his American Dream. Malcolm X called for self-love, separation, and "by any means necessary", which was part of his Black Nationalism. Throughout their lives their views were constantly changing, largely affected by each other, but also by the many events in their lives. Malcolm X forced King to become more radical and to look into the problems of the urban north. King made X become more politically active and work much more with the Civil Rights Movement. Although many have often said that they were "like oil and water", these two men, however different they may have seemed to be, had the same goal. They wanted to end exploitation, discrimination and racism. Also, for both, religion was primary in defining their lives and ideals. There are two distinct phases in their political lives. For King, the change in his outlook came when he looked at the social problems of the urban slums, and the extent of racism of his previous allies. This turning point came with the riots in Watts, Los Angeles. For Malcolm X, the major change came when he broke from the Nation of Islam and went on his trip to Mec...
...ng John Proctor an ideal example of a tragic hero. John Proctor has committed lechery, Abigail becomes jealous of his wife, and Proctor regrets of breaking his marriage vows, therefore he becomes a tragic hero. John Proctor dies as a tragic hero, he had sinned, he committed adultery, even though it was too late to regret, he does, but now he is known as a sinner and Elizabeth has lost faith on him, she does not trust him anymore, Abigail is jealous of Elizabeth and looks for revenge, so she accuses Elizabeth of witchcraft and John will not let that to happen so he confesses what he has done, at the end he is hanged as an honorable man because he did not make a public confession and did not give up his name, he explains why his name was so important, and the importance of a person’s name, therefore he dies as an honorable man and is an ideal example of a tragic hero.
On September #, 2001, the lush ruby-red curtain was drawn and music by (person) began to fill the theater. Each of the 2200 seats was filled as they listened in awe and gazed around the French Renaissance-styled room. The finale of the evening’s program featured a prideful rendition of America the Beautiful by the audience and led by Mayor (X). Just days before then, the infamous September 11th attacks had happened on the east coast. The shock was still fresh, but this night was not a night of mourning, but of celebration. After an estimated $12 million and a decade long renovation project, the Orpheum Theater of Sioux City, Iowa was back to its original 1920’s grandeur.
Two of the most influential Civil Rights activists were Dr. Martin Luther King Jr. and Malcolm X. Both men were fighting for racial equality. However, some of their tactics were controversial. Both Dr. King and Malcolm X died for their causes, fighting for justice up until their last breath. Some of their methods were successful and some were not. In brief, both Dr. Martin Luther King Jr. and Malcolm X used varying tactics to get their cry for racial equality heard.
Malcolm X and Martin Luther King are both remembered as leaders who fought for a difference in black America. Both tried to bring hope to blacks in the United States. They also tried to instill within blacks power and strength so they could rise above all the hatred that surrounded them, but both of them had very different ways of promoting their message. Malcolm X had a much more extremist approach. Many say that this approach came from his neglectful childhood and early adulthood. King had a much more calm approach. Some have said that this non-violent approach came from his safe, middle-class environment. Even though they were different in addressing their messages about black respect and pride, they both had the same goal in mind. That goal was to achieve equality between all races.
How do you think your education as a RN has influenced you as a nurse or as an individual?
Martin Luther King Jr. and Malcolm X were very significant during the Civil Rights Movement. Both were excellent speakers and shared one goal but had two different ways of resolving it. Martin Luther King Jr. chose to resolve the issues by using non-violence to create equality amongst all races to accomplish the goal. Malcolm X also wanted to decrease discrimination and get of segregation but by using another tactic to successfully accomplish the similar goal. The backgrounds of both men were one of the main driven forces behind the ways they executed their plans to rise above the various mistreatments. Martin Luther King Jr. was a more pronounced orator, a more refined leader, and overall saw the larger picture than Malcolm X.
Applied Theatre work includes Theatre-in-Education, Community and Team-building, Conflict Resolution, and Political theatre, to name just a few of its uses. However, Christopher Balme states that “Grotowski define acting as a communicative process with spectators and not just as a production problem of the actor” (Balme, 2008: 25). Applied Theatre practices may adopt the following “theatrical transactions that involve participants in different participative relationships” such as Theatre for a community, Theatre with a community and Theatre by a community Prentki & Preston (2009: 10). Whereas, applied theatre one of its most major powers is that it gives voice to the voiceless and it is a theatre for, by, and with the people. However, Applied Theatre practitioners are devising educational and entertaining performances bringing personal stories to life and build
Throughout the late nineteen twenties and early nineteen thirties a significant development in the world of theater began. This movement was called The Workers' Theatre and it was partially shaped by the agitprop theatre of communist Russia. Agitprop theatre contained brief bits and were performed on transportable entities of theater. Agitprop Theater performers frequently performed songs which strained to enrage listeners to resist entrepreneurship and acknowledge the ways of communism. They wanted their audience to consent to the notion that the working-class would arise. The Russian Communist agitprop theatre correspondingly utilized presentations, presentational performing, lack of plot, and montages to promote their philosophies. Ultimately, The Worker’s Theatre weakened in significance during the mid-nineteen thirties and one of the developments assisting the deterioration of the Workers' Theatre Movement through use of various approaches and dramaturgical tools originated by The Worker’s Theatre was the establishment of the Federal Theatre Project. As soon as the government acquired the role of positioning individuals to produce theatre, the government had the capability to incorporate the advance. The Federal Theatre Project tried to give jobless theater personal work because trendy radio shows and films with sound had nearly substituted vaudeville as America's preferred practices of performing, and many of even the best vaudevillians lost their jobs. The Federal Theatre Project also attempted to perform theatre which was pertinent within society and politics, was local, and had an affordable price range. A majority of The Federal Theatre Project’s well known work was produced in New York City. The New York Branch containe...
Nevertheless, the question at hand is whether theatre will have a role in the society of the future, where cinema, digital television, and computers will continue to expand and grow. The answer to this question is yes. Heading into the 21st century, theatre will only be a fraction in a solid media industry. However, despite all the excitement technology brings with it, they will never replace theatre because it has something that can not be recreated or offered anywhere else. The cinema and its larger than life world appeals as an affordable alternative. Digital television provides digital interaction between the viewer and the producer. Theatre on the other hand, and its contents may take on a larger dimension, but we receive it directly in flesh and blood – one to one. The magical atmosphere between an actor and spectator who are constantly aware of each other and the theatre’s level of engagement is fundamentally more human and far more intimate.
For thousands of years, people have been arguing that theatre is a dying art form. Many people think theatre is all just cheesy singing and dancing or just boring old Shakespeare, but there is much more to theatre than those two extremes. Theatre is important to our society because it teaches us more about real life than recorded media. Theatre has been around for thousands of years and began as a religious ceremony that evolved into an art form that teaches about the true essence of life. Theatre can incorporate profound, and provocative, observations of the human condition that can transcend time; lessons found in Greek plays can still be relevant to the modern world. People argue that the very essence of theatre is being snuffed out by modern
“Nurses dispense comfort, compassion, and caring without even a prescription” this is said by Val Saintsbury. Nursing today is far more important than it was 100 years ago. Nurses are responsible for the patient’s well-being during their stay or visit. They are responsible for making sure the patients get their medicine on time and update the patient’s vitals on their charts. When researching the career of nursing it is important to include the history, skills and education, and the positive and negative aspects of the career.