The Marketing Environment and Consumer Choice Essay

The Marketing Environment and Consumer Choice Essay

Length: 2135 words (6.1 double-spaced pages)

Rating: Term Papers

Open Document

Essay Preview

The Marketing Environment and Consumer Choice

One of the best ways of improving corporate image in the automobile industry is by ensuring that the industry satisfy the needs of consumers. These needs would include the utility derived from their product, the safety assurance of the brands and the overall best performance in the lifetime assessment as for the environmental effects. There is a global concern over the carbon dioxide emission in the Automobile industry and the consumers are now given a chance to adopt a lifestyle that is caring to the environment. The electric and Hybrid brands have promised to revolutionize and rival the traditional cars in their economy on fuel and their friendliness to the environment. This shift cannot only be economical but beneficial to the mankind and their future generations which expect us to pass on the best of the environment we can afford. However, marketing of such zero-emission vehicles (ZEVs) has posed many questions in the public sector as regard to the desirable policy, technological shift uncertainties and unanticipated demand (Mills 2008). This paper evaluates the current marketing environment for ZEVs, the variables which influence consumer choice and the barriers to adoption of ZEVs in the Australian context.
The current marketing environment for ZEVs such as electric cars and hybrid cars
In the wake of global environmental concern, electric and hybrid cars are known to be kinder products to the environment in their bid to limit the emissions especially in the world where endless roads and constant car travel are harming the ozone layer at a high rate. Subsequently, the demand of the green electric and hybrid cars goes up thus creating a dire need...

... middle of paper ...

...from electric vehicles: emissions from electricity generation, Energy & Environmental Science, vol. 3, no.12,pp. pp. 1812-1825.

Lund, H & Kempton, W 2008, Integration of renewable energy into the transport and electricity sector through V2G In: Journal of Energy Policy, vol. 36, no.9, (2008); p. 3578–3587

Mills, MK 2008, Environmentally-active consumers' preferences for zero-emission vehicles: public sector and marketing implications. Journal of Nonprofit and Public Sector Marketing, vol.19, no.1, pp. 1-33.

OECD, 2009, The Automobile Industry in and Beyond the Crisis. OECD Economic Outlook, vol.2, no. 86, pp. 81-112.

Toyota Motor Corporation, 2008, Worldwide Prius Sales Top 1 Million. viewed 3 October 2011, .

Weygandt, et al. 2007, Managerial Accounting: Tools for Business, John Wiley & Sons, New York

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Consumer Behaviours and Marketing of Wine and Foods Essay

- Introduction Human beings have various needs for their bodies and vary depending on the role the factors contribute. Marketing of the products is essential in exposing the brands of the society by giving them choice. Needs include food, shelter, clothing and others have also included education, security and entertainment as part of the same. Food refers to any substance that is consumed for the provision of nutritional supply to the body and originate from animals or plant (Aguilera, et al, 1999)....   [tags: Consumer Research]

Term Papers
2176 words (6.2 pages)

Consumer Choice or Influential Factors in Purchasing Products Essay

- People purchase products and services for a variety of reasons, whether it is for their own personal wants and needs, for family and friends, or for prestige. These consumers vary in age, income, education, and lifestyles. This report briefly discusses the influences involved in consumer purchases and identifies the consumer process used in order to purchase a product or service. Consumer decision making is “the process of making purchase decisions based on cognitive and emotional influences such as impulse, family, friends, advertisers, role models, moods, and situations that influence a purchase.” (Schiffman & Kanuk, 2007, p....   [tags: Consumer Research]

Term Papers
1079 words (3.1 pages)

The Impact of Retail Atmosphere on Consumer Behavior Essay

- A recent research results that specialist store (Malls) earn more attention than normal stores. Furthermore they did not find any significant impact of event themes on store choice decisions (Sands, Oppewal & Beverland, 2008). A study explored behavioral intentions and how they respond in the environment of a retail store. Therefore gap has been identified that the future research should be focused on physical surroundings where the consumers buy goods/services, have social interaction and gain consumption experience (Bitner, 1990)....   [tags: Consumer Behavior ]

Term Papers
1137 words (3.2 pages)

Essay about Burger King Marketing Analysis

- Burger King’s core competency is fast food restaurant franchises specializing in made to order, flame-broiled hamburger sandwiches, particularly the “Whopper”. Using the strategy of industrial organization to capture market share Burger King offers a similar product (hamburgers) in a different way (flame-broiled). This strategy of product differentiation is part of the firm conduct category that Burger King uses to set itself apart from its competitors. In order to compete with its fast food competitors Burger King accentuates its core competencies in its marketing and product strategies, thereby leveraging market share....   [tags: Marketing ]

Term Papers
1062 words (3 pages)

Consumer Behavior Analysis Essay

- Introduction This paper presents a dynamic model on the consumer behaviour on the real world marketing issue. It will further discuss the marketing and industrial experiences encountered daily in everyday business life, in addition is the Consumer behavioural issues and consumer analysis or recommendations. Research studies has argued that industries or companies experience lots of issues in awe to the logistics of their daily routine, giving them the knowledge that can be used to anticipate incoming situations with the way of tackling problems....   [tags: Marketing]

Term Papers
1474 words (4.2 pages)

The Marketing Environment: Wal-Mart Corporation Essay

- The Marketing Environment: Wal-Mart Corporation Wal-Mart is one of the world's greatest assets to most people. It provides consumer's a place they can go to virtually get anything they need from, car repairs, to groceries, prescription's, even the latest toys and electronics. With all that said, this paper relates to the different forces in business that affects business: competitive, economic, political + legal + regulatory, technological, cultural + social, demographic, and natural forces. Although there are technically seven we are going to focus on competitive, political, technological, and natural forces....   [tags: Business Marketing Strategy Analysis]

Term Papers
1488 words (4.3 pages)

Consumer Behavior: Involvement Essay

- ... Yet despite the level of relevance and risk, in the actual process of purchasing I was not deeply involved. Thus the factors identified by many authors do not grasp the true reasons as to why certain purchases are identified to be of low involvement. Only certain factors identified match my purchase. High purchase involvement General hypothesis made by researchers is that where risk is higher, of cost or outcome or social (Ghafelehbashi, Asadollahi, and Nikfar 2011), higher involvement exists....   [tags: marketing strategies, ]

Term Papers
1940 words (5.5 pages)

My Travel Marketing Strategy Essay

- Introduction There are many elements to developing a marketing strategy. However, each element of a marketing strategy should in essence add customer value to the products or services being offered. Indeed the main purpose of marketing management is to bridge the gap between the multiple divisions of an organization and the internal and external business environment. The marketing management is accountable for various activities such as product development, promotion, pricing and distribution decisions, as well as market segmentation and marketing research (Briggs, 2001)....   [tags: Business Marketing]

Free Essays
1971 words (5.6 pages)

Essay on Marketing Principles

- Marketing Principles Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of goods, services, and ideas to create exchanges that satisfy individual and organisation objectives. Marketing has many ways that products are sold. It includes advertising, selling and delivering products to people. Marketers try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general exposure in the media world....   [tags: Business Marketing Market Essays]

Term Papers
1972 words (5.6 pages)

International Marketing Essay

- The International marketing is defined as performance of business activities including price, promotions, product and distribution decision and then the task of marketing research is to systematically collect data, process it in to valuable information which is vital for marketing decision. The information of host country on political stability, cultural attributes and geographical characteristic are required for sound for foreign markets. Information on economic general data on level of growth, inflation levels, business cycles and the levels of competition in that particular industry....   [tags: Business Global Marketing]

Free Essays
1654 words (4.7 pages)