1.-INTRODUCTION:
Without doubt the XXI century has changed our priorities, especially when it comes to the way we do business. Popular sustainable business models, as advertised in the media, have evolved into much more than a moral obligation or an external requirement to generate money. Essentially, are forcing companies to reinvent the systems and approaches with which they generate value and profitability to the company.
Important companies like Shell, DuPont, BP has been reorganised to generate profits from this green market of goods and services. In this sense, it may sound altruistic, "the sustainability", the logic of profitability and competition is what will determine the ability of companies of the future to meet the changing needs of consumers.
This premise of "sustainability" as a necessary quality to be competitive, it falls short, according to Bryan Walsh of Time magazine . In a 2007 article, the expert shows how "sustainable" is helping to drive out competition, given the approach taken by companies to become more efficient, flexible and cutting waste, which helps them provide better products and reduce costs.
Companies that refuse to accept that they will face a strict and demanding environment. The most talented human capital companies that do work to care for natural resources, the regulation will raise the cost of not using resources properly, consumers will demand products and environmentally friendly. In short, choosing between sustainability and growth is not an option.
2.-GREEN BUSINESS:
It is important to understand clearly what a Green Business is and what makes a Business Green (Friend et al, 2009 p.2):
o Reduces negative environmental impacts
o Compiles with environmental regulations
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...of a signature automatically associate the goods or service generated a load of sense, in this case, social concerns and environmental awareness, which people respond positively valued and know.
In recent years, business or green business was no longer an option to become an obligation. Companies started to change their mindset and values to develop new environmental proposals, for example launching second ecological lines.
However, the abuse of this trend is causing some fatigue and distrust among consumers, especially when certain product categories are falling far short of what the consumer is expecting.
One of the clearest cases is found in the positioning of the cars. The dominant discourse is green in the category linking the consumer with Less eco / more efficient and less CO2, when what is expected of the marks are engines with alternative energy.
John Dallas Costa, Ethical Imperative wrote: "Not long ago the concerns of ecologists were as irrelevant to business planners as those of ethicists are today. “Green” has gone from being a disparagement to becoming a badge that no smart company would risk being without. Ethics are similarly en route to becoming a strategic imperative."
With forward movement in society, it is important to consider not just what will propel most toward success, but also what will help to sustain the environment along the way. What may have been considered appropriate decades ago, may no longer be socially acceptable due to the changes observed in both the business world and the environment (Fiske, 2010). Therefore, it is important for organizations thriving in today?s economy to consider how they may capitalize most effectively from their product or service of choice while minimizing or eliminating any damages along the way (Knoke, 2012).
Wheelen, T. L., & Hunger, J. D. (2010). In Concepts in Strategic Management and Business Policy Achieving Sustainability, Twelfth Edition. Pearson Education.
There are two different views on the connection that is found between consumption and environmental policy. The first major connection is the ignorance of buying something that at first seems like it will help out people in so many ways, but ends up hurting the environment in the long run after changes and a changing culture, cars for example (Book Review: The Shadow of Consumption, 1). The other connection that could be made is the connection between researching products and how they are produced and what the companies do with the byproduct after the product has been made. This connection can seem like a strong connection than the ignorant connect because there is a whole other level of research and understanding that goes into understanding the environment and the policies that are changed by the production process.
Being a refiner and a retailer of petroleum in it limits their ability to take actions in a way not to damage the environment. But according the details published in the annual reports they have taken great care to promote sustainability. Since investors are looking for more ‘Green Business’ concept focused organizations to invest it is a vital fact to take measures to follow the ESG
In conclusion, going green in the workplace is catchy new trend. Choosing to go verdant can be a grueling task and one that is confronted with some unique pros and cons. Although making green choices come at a slightly higher price, the rewards that are earned more than cover these costs. When a company chooses wisely going green can not only help the environment, and reduce the carbon foot-print the company makes but it can also prove to be a very smart business decision that can be financially gratifying.
Jeff Butcher and Rachel Hill pointed out the impacts of businesses on environments, by stating “The more of a product that is consumed or produced, the more of an externality that results” (Butcher, Jeff, & Hill, Rachel, 2006). Obviously, we can see that one product produced will bring benefit to consumer, sellers, and manufacturers. Meanwhile, one produced and consumed will cause negative externalities for environment. There is one fact we cannot deny that the more social life develops, the more externalities will be produced to the society. Daily living garbage, industrial wastes, carbon dioxide from factories are most outstanding examples to describe negative externalities to environment (Butcher, Jeff, & Hill, Rachel, 2006). In “The tragedy of the Commons”, Hardin showed us causes of negative externalities. He proved that people assume a...
In conclusion, businesses have ample options available when choosing to go green. Whether it is cutting company costs by switching to energy saving fixtures and products; improving efficiency while reducing waste or choosing to build greener workplaces they are all good steps in the right direction. Setting goals and getting the employees involved is an important step in achieving a green work environment.
This paper will discuss two leaders in their perspective industries that are embracing the future of a “green” economy. The two companies discussed are Patagonia Inc. and Tesla Motors. The paper will describe what each company specializes in and how they remain competitive with their non-green competitors. In addition the difference between how Patagonia and Tesla create their product and deliver it to market differs from non-green competitors will be discussed. Patagonia and Tesla Motors is a shining model for other companies to follow for a greener tomorrow.
Humans have been destroying the planet since we were able to stand on two legs. As a society, we need to work to reverse these terrible effects that our existence has on the planet. Sustainability is one way to begin reversing these effects, while still living our daily lives. In 2006, Al Gore presented his documentary, “ An Inconvenient Truth”, as a way to show the world the evidence behind global warming, climate change and the destruction of our planet. This documentary shocked the world. It was clear that changes needed to be made, but the destruction was more intense than previously thought. SInce this revelation in 2006, companies have tried to cut down on their greenhouse emissions, as well as offered sustainable products to their customers. Through a debate of morals and
Companies know that consumers want green, environmentally-friendly products because they are concerned about the Earth and their carbon footprint. But, businesses are more interested in the money they’re making than what really goes into a product. To be fair, there are a few companies that hold the “green,”
Since the rise of environmental awareness, business and industry have always considered environmentalism a waste of time, only getting in the way of profits and production. From the perspective of business, environmentalists push for regulations and restrictions on businesses which cost them more money and frequently restrict some of their practices. What business an the economy doesn't know is that they can actually save money by being environmentally responsible, while protecting the very resources they depend on . The protection of the environment not only has intrinsic value, but also economical value. Business and industry, can also benefit. These factors can lead to a newly developed economy that protects what it needs instead of destroying it. Despite historical differences between advocates of business and the environment, the fact is the two can and must utilize eachother for the future success of both.
They seek to go above and beyond traditional marketing by promoting environmental core values in the hope that consumers will associate these values with their product or brand. They have become well known for their commitment to the environment as they have leveraged on sustainable practices as a means to gain market share. The unique scenario of Starbucks is the seamless integration of green marketing strategies in their operational framework. The company’s image is built on their commitment to proper waste disposal and material reductions use. They utilize this campaign framework in teaching their customers on the proper ways on how to reuse, reduce and recycle. Significantly, this has had an impact to the company’s growth and consumer perception. The author will analyses the effectiveness of Starbucks’ green marketing strategies and whether this resulted in a marked improvement in the company’s 6 finances. It will assess the efficiency of these strategies in contributing to the company’s business viability and
The sustainability of the ecosystems on which the global economy depends must be guaranteed. And the economic partners must be satisfied that the basis of exchange is equitable” (World). This quote demonstrates the complexities of sustainability. Another thing corporations should focus on when trying to be sustainable is their environmental impact.
Due to the increase in the ecological pressures by business interventions, and alarming economic inequality in the world, countries are slowly adopting the concept of green economy for sustainable and holistic growth and development.