The Importance Of Social Media In Business

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Introduction
With the technological advance, social media is in its golden era. It becomes a huge hub for expressing ideas and promoting rapid communication. The world goes crazy with social media and rapidly participates in this hot communicating trend. This turns social media into the vast broadcasting tool that corporations try to use as new propaganda channels. That mindset leads to huge investment on social media activities. Small business, medium companies, even big corporations gradually go online. Many business activities involve social media. Investment funds rush into social media meanwhile researchers try to analyze and evaluate social media’s effects. Their result turns out that most of investments do not work well as planning. …show more content…

More and more United States (US) companies engage with social media in many activities: recruiting and evaluating employees, communicating with partners, and encouraging internal conversation (Barnes, 2010). In Barnes’ research, social media is not a strange subject in business. This communicating trend promptly infiltrates and becomes a formal tool for business activities. Coming with this social network trend, business magazine has written numerous tips on social network to ensure that companies don’t miss any new platforms (Hegel, 2016). The strategy is covering social media networks as much as possible. On the other hand, companies have invested fortunes in social media. For example, Red Bull puts in more than $2 billion for brand content (Holt, 2016). This proves that corporations treat social media as a serious channel to rely on. However, there is still a doubtful question on social media role in business activities. This phenomenon may be just an favor option for business. In fact, this new communicating method is compulsory step that business has to move on. Social media provides ability to keep up with trends and competitors (Barnes, 2010). Technology changes the way the world communicating so that social media is not a temporary trend but a mandatory business hub. These facts lead to a requirement to adapt with environmental change. In conclusion, social media gradually becomes a fundamental tool in business

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