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The positive and negative effects of using social media
The positive and negative effects of using social media
The impact of social media on businesses
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Social Media for Business Communication Social media is pertinent in use of communication throughout today’s organizations. There are many social media platforms that allow organizations to convey communication to potential consumers, stakeholders and the public. “It is essential for leaders to integrate these technologies and seek the best way to use social media and networks to the advantage of the business” (Billington, 2012, p.1). Business owners find that keeping up with current technology trends is essential in having a competitive advantage in the market place and having a strict set of standards and strategy is important in quickly adapting to social media trends. The writer finds social media is important in her current organization, Modern Business Concepts, Incorporated (MBC). With small business organizations such as hers, social media is important in spreading information on who the company is and what they do. Also as a business-to-business sales and marketing company, spreading the word is important in gaining customers and potential employees. Ucok (2014) uses research and experiments to prove how social media is essential to marketing. These platforms were essential in Ucok’s research, resulting in higher response with marketing campaigns proving “the importance of social media in marketing strategy and communication” (Ucock, 2014, p. 95). Platforms such as Facebook and Twitter allow users to access company information, photos and employees as well as ask questions and express personal experiences with the company. It also allows potential employees to understand the vibe of the organization and gain a deeper and more personal understanding than a website. However, with social media, it is important to not ove... ... middle of paper ... ...ence, education and publications. She has been published in Advances in Consumer Research. This article explains the use of social media in marketing strategies and describes an undergraduate study that incorporated marketing field experience into marketing, This source is useful in examining the importance of social media and marketing. Wilson, A (2012). The Business of Influence. International Journal of Market Research, 54(3), 439-440. doi:10.2501/IJMR-54-3-439-440 Mr. Alan Wilson is a business professor for the University of Strathclyde. The author is an expert because of his education and experience. Wilson summarizes the book The Business of Influence, explaining the importance of all employees taking responsibility in the use of social media and how employees are all influencers. This article will help the paper explain how all employees are influential.
Nair (2011) states, social media can be described as online tools where content, opinions, perspectives, insights, and media can be shared. Some people create content, while others lurk, observe, or disseminate content. At its core, social media is about relationships and connections between people and organizations.(p. 45) Due to so much information being shared through social media it has changed the way businesses interact with their business partners or vendors, businesses have also started to create new product because of the information that is available to them through social media, thus attaining higher profits. At the same time, because of social media and the amount of information that is shared through these services, businesses have been put in a position where they must be careful how they operate to keep their reputation and na...
With the invention and development of the Internet, communication has changed in to a revolutionized platform. The Internet has evolved from a means to facilitate data, to a stage of public communication through the use of social media. Social media has affected every aspect of interaction from personal lives to the business world. The business world however, has been especially impacted by the application of social media. Social media has opened up a plethora of opportunities for businesses to advertise, promote and market themselves to consumers. Social media “is one of the fastest growing and most promising strategies a business can employ to boost sales and conversions” (Adobe). As social media continues to grow as a marketing tool, more and more companies have incorporated social media into their daily business activity for brand awareness, target market reach, business expansion and customer interaction.
Many organizations have had to change the way they operate because social media has become such a powerhouse that has to be implemented in their marketing and communication strategies.
As social media popularity grows, it provides managers great tools. Tools, and internet applications that did not exist 10 years ago are primary source for marketing and communications. Managers has began to use new technology as much as possible to make marketing cheaper, and effective. Managers has also started to take advantages of communications on social media. Companies has also started organizing meetings via email, Twitter messages, and other
Effective communication in an organization is one of the components of its success. Managers are charged with navigating communication obstacles while making every effort to harness its benefits. This onus placed on managers is compounded by organizational advancements and the application of new technologies. One relatively new organizational technology being applied is the use of social media. Social media creates communication issues yet conversely alleviates specific communication barriers by playing several roles within organizations today.
Among the billions of social media users, there is a percentage dedicated to businesses who use social media as part of their marketing strategy. The sheer number of people who use services like Facebook and Instagram on a daily
The study of Harvard Business Review Analytic Services (2010) showed some interesting facts. The research has been implemented by surveying 2,100 companies in 2010. It might be a little old, but its results are much understandable and authentic. It revealed 75% of companies did not have an idea where their customers were talking about. And, approximately 30% of them just have been using social media without measuring its effectiveness. It could look like that companies were struggling how to utilize social media in businesses at that time. However, about 50% of companies have already recognized social media as their significant component of marketing strategy. In the survey, it also disclosed the usage of social media like what types of media companies use. Almost 90% of companies have used social networks while Twitter or other blogs were used by about half of companies. Moreover, it showed about 25% of companies were using two to four of social media as combinations. Overall, the study indicated that social media was not effectively used yet because some boards still could not see how important use of social media is.
Social media has a variety of functions that are crucial to the effective operation of businesses, and this range...
Social media avenues are a new, upcoming, and popular way to advertise for businesses and for people to connect to each other. Alexis Ohanian once said that "Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They 're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." (Ohanian) Powerful usage of social media can have a big impact.
Today, social media feels like it has been around forever, but it’s only been a little over a decade. Many companies grow their organizations using social media. There is so much involved that many don’t realize the effect it has on an organization. Learning how different people use social media can have a positive effect on business when it comes to customer interaction, timeliness of responses, and promotions.
In order for a business to implement social media into everyday practice, they need to understand social media and where it fits within their organization. When Internet first began it was mostly for surfing websites of media establishments. Gradually, establishments have seen the opportunity for advertising and marketing to potential customers through small changes such as a comments section on their webpage. Similar to the arrival of the World Wide Web, companies have been hesitant to adopt and utilize social media as a resource for their business needs. It is evident, social media is used to exchange information and opinions virtually that could be a vital tool and strategy for businesses.
Started as a way for individuals to communicate and connect with one another over the internet, social media has evolved into a valuable tool for business. Social media is not only beneficial to modern businesses, but necessary. The biggest reason social media is so important to businesses is the size of the audience that they can reach. From a public relations standpoint, social media is a very powerful tool. It allows a company to instantly reach out to the public and receive feedback just as quickly.
Secondly, the social media has made it easier for businesses and business people such as bankers, business owners, brands, and even celebrities to communicate faster and to get things accomplished. Through social media interaction networks such as Twitter, Instagram, What...
Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.
In today’s Globalized world, the developing information and communication technologies have revolutionized all spheres of life. Through these technological advancements various new innovations are introduced and one of them is Social Media. Social Media is playing a significant role in various ways such as social networking, multimedia sharing, marketing and advertising. In present, the establishment of communication process through the extensive use of social media has brought tremendous transformation. In business world social media is growing rapidly and playing an irreplaceable part for every organization. This media uses marketing strategies to persuade consumers that the product or services the company offers are worthwhile. According