PR consulting agencies, that focus upon the use of social media as it can make or break the image of a business, feel that social listening is capable of revealing issues concerning products, offerings and client support. It would be appropriate to say that consistent monitoring of social channels help a business to quickly identify and resolve the problems. It also help companies understand how the competitors are performing and implement necessary changes that boosts the market
Increases brand loyalty. It means to say that social media is a two-way process that allows a business to build meaningful relationship with their clients, thus makes the clients confident to trust it. It also encourages them to choose your business’ products in the future. Lastly, it uncovers valuable insights. Gaining important information from social media about the customers on how can a business’ product improve, thus helping the business make smarter decisions.
The advent of new technology such as the social media has penetrated into the market and altered the way customers seek information. As the number of social media users escalates companies are advised to take advantage of the emerging marketing channel and effectively communicate with customers. Its interactivity, ubiquity and accessibility qualify it as one of the most cost effective marketing tools today. This research paper is an exploratory study about the role of social media in marketing. Introduction The meaning of the term ‘social media’ can be derived from two words which constitute it.
Therefore, this leads to enhance brand recognitions among customers. Besides... ... middle of paper ... ...es and all factors related to using social media, companies should consider the readiness of organisation before applying social media as it could impact on organisational cultures and other stakeholders such as customers and suppliers. Since companies need to interact with these people on business activities, companies should concern about how much they have familiar with using it. If they have generally not applied it with their business activities, utilising social media might not be truly beneficial for organisation. Nevertheless, using social media would be beneficial for companies to monitor their competitors and explore more opportunities on business in order to increase their competitive advantages.
In a business setting, it is important for business owners and managers to know where they went wrong or where they went right with their products or services. That’s when the social network kicks in, and the supporters of a business give either good or bad feedback. In a competitive business climate, corporations need to make use of every tool available to gain an edge. One valuable method is the use of social media, including websites such as Facebook and Twitter, as well as blogs and forums. Social media impacts key areas such as marketing, transacting business and customer relationships.
Furthermore, the development of social marketing and it becomes the importance key in the marketing field. Another subtopic is in the article – the connection between the social media and marketing. Marketing has developed into new stages and it is an effective tool for business. The author uses several statistic data in showing the reason social media is vital for marketing today. The research point out that 90 % of business surveyed on the side that social media is important to one business (62).
Creative listening is one of the ways to achieve social proactivity. Companies set up keywords to monitor via social channels about their brand and product names. Social proactive customer service is about finding the customers and wannabe customers who have problems to solve and proactively addressing their concerns before they raise with the organization. Nowadays even organizations are going one step ahead by delighting and surprising with gifts for the customers who are giving quality help on social channels. StarHub community Building an online community is really important fo... ... middle of paper ... ...customers, but the brand fans community is very useful for targeted advertisement online as these people showed interest in the product.
It is necessary for businesses to gain feedback from customers, but social media makes the feedback open for anyone to read. For example, if a customer had a bad experience with the company, the customer might feel obligated to share it on the company’s social media page. As a marketer it is crucial to handle negative feedbacks positively. This is supported by the study of Hammond (2011, pg. 137), which states that, gathering information or feedback through Facebook is worthy.
By studying these consumers and the modes of social media they use, businesses are able to gather data. Marketers can then use this data to develop social media marketing campaigns. Effective social media marketing requires having goals and developing a strategy in order to achieve them. The creation of a social media marketing plan is important because it documents in writing the firm’s goals and strategies, budget and returns, and a method for monitoring, measuring and managing the effort. A well written plan will be clear and concise, covers all the points and anticipates any questions.
Customers use social media to know more about business companies they know little about. Social media provides improved customer service for businesses. Using social media platforms benefits businesses by creating efficiencies within the enterprise and creating innovation as well as creating new services that did not previously exist within the business enterprise. Engaging in social media will help strengthen the brand experience which will support brand building. Through the use of social media, a business becomes attractive to its customers.