But you have the choice to follow whoever you want on social media with Twitter for example. Another positive thing that comes with social media is many businesses have launched. Many businesses take full advantage of social media. It gives public more awareness of the organization. Having your business displayed on the web can attract more viewers because of the web is very popular.
1. Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. I have evaluated what Social Media refers to; the interaction among people in which they create, exchange the share of information through virtual communities. This gives businesses the ability to share news about their products and services offered through Social Media which in turn leaves room for marketing. Social Media Marketing is an alternative to traditional marketing in reference to accessing large groups of potential consumers.
We can now connect with each other instantly over the internet. It is quicker and easier to communicate and share with each other now than it has ever been. Massive amounts of people access the internet every day, and a good number of them are using social media. This means that the ability to use social media and use it well is crucial for modern businesses. Whether for public relations or advertising social media is now one of the best ways to access consumers.
Due to increased number of users of social media, a big question has been raised to whether social media impacts a positive and negative impact to its users. Social media sites popularity have increased tremendously because they free and easy to sign in; and thus social media bring a lot of benefits to our society (Noor & Hendricks, 2012). The benefits include; Increasing the productivity of people, expansion of social circles and enabling exchange of idea on social media platforms. Secondly social media enable people to communicate with friends from all over the world whom we are separated by geographical barriers and distances. Although the communication is not face-to-face we feel we are inch closer (Lovett, 2011).
Social media has gotten really popular; nowadays a lot of people have been using social networking websites such as facebook, twitter and other websites. The Internet has grown rapidly, social media has advanced too. The existence of the internet has made our lives convenient and fast. Social media websites have played a vital role in the increase of internet usage and popularity. While the modern day gadgets have made social media more accessible and mobile, people can message or call their loved ones and friends, even if they live far away.
Right now, social media is more and more important because people always get information from social media. The world become a global village because the existence of social media. And the social media can make customers feel more comfortable about information exchange. In the future, the social media will integrate into human life in every respects and the social media will have a mix reception. The social media will make human life more and more simple and easy, but people will can’t without social media.
Social networking has provided us with many ways to keep in touch with others. Was the use of social networking positive or negative to this society? Social networking has contributed a lot to us. From email to YouTube to Facebook and many more, there have been many positive implications of social media that overall outweigh the negative. Without the use of social networking and all it has contributed to us, we would not be where we are today, making it a positive force to humankind.
Social media platforms such as Facebook, Twitter, and Google have advanced there relevancy. The beauty of this field is the fact that a large part of the worldwide population is somehow connected.Public Relations and social media have become partners in a way. With the help of social media, PR professional can successfully and effectively perform their duties. This paper has proventhat there are 3 advantages to social media used by Public Relations professional. “Free” sites to advertise and promote, building short distance relationships with your audience, and increasing exposure of your brand, company, or product.
These impacts and effects that social media brings are reflected in the way people communicate, learn, and do business. To begin with, social networking sites set up a whole new world to shift the way people communicate with each other. The world that social networking sites build gives everyone an equal opportunity to share ideas, opinions, and feelings; also, it encourages people to take part in other’s sharing. For example, people are free to express their opinions and share them with their friends and peers on Twitter. In addition, social media makes the world smaller since it facilitates people to get in touch with others across long distance and different culture much more easily.
In today 's world, print ads are a dying form of advertising. A new form of marketing is beginning to sweep over consumers: social media. Social media is quickly becoming essential for businesses, leaving print ads and television commercials in the dust. With the rise of importance in social media, companies have been able to adapt and integrate this technology to improve their marketing and advertising. Companies have improved their marketing using social media by reaching more consumers in different ways, reaching their specific target audience more efficiently and maintaining closer relationships with their customers Social media is a phenomenon unlike any other in its ability to grow and reach millions of people so rapidly.