Customers have used social media presence as one of the integral basis of a company’s legitimacy, reliability and viability. Some businesses today are judged based on their Facebook or LinkedIn profiles and customers expect companies to respond to the concerns they have tweeted within the day or within the hour. Marketing strategies today have a mix of social media tactics as integral components for reaching business goals. After determining what are our specific social media objectives and goals and how they complement and support the overall goals of the company. Take time to check out what’s out there, scope the competition and understand your target audience.
In a recent blog, “92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites.” (Demers, 2014). Marketers can view their company revenue generated given credit to rise in sales and advertisement. Conveniently, the company can focus their efforts in areas needing improvement with live blogs, and feedback consumers discuss in various forums associated with networking sites. It is a selling point for entrepreneurs to promote their brand and establish steady clientele using innovative, and creative advertising on social media platforms. The idea is to create a strong following and making the brand known by gaining as much exposure as possible, building rapport, and tracking progress with consumers on various media outlets.
The role of social media networks in customer engagement. Today, the companies are looking for best strategies to increase sales so customer engagement becomes important because fully engaged the customers spend more on each purchases. Customer Engagement is processes, technology and tools to enable an organization to attract and influence behaviours of customer effectively. In other words, it is developing customer’s relationship with companies. They are lot of strategies in customer engagement such as create positive shopping experiences, always follow up and use social media networks.
A company should carefully pick and choose which networks they want to take advantage of. An example of this social media sites are Facebook, Twitter, Google+, etc. Fourth step is to create engaging content. Which means to say that the company’s content should get the consumers interest that lets them engage in your company’s brand. Fifth step is to identify business opportunities through social.
The writer finds social media is important in her current organization, Modern Business Concepts, Incorporated (MBC). With small business organizations such as hers, social media is important in spreading information on who the company is and what they do. Also as a business-to-business sales and marketing company, spreading the word is important in gaining customers and potential employees. Ucok (2014) uses research and experiments to prove how social media is essential to marketing. These platforms were essential in Ucok’s research, resulting in higher response with marketing campaigns proving “the importance of social media in marketing strategy and communication” (Ucock, 2014, p. 95).
For example it can help the company know want now, what they do not like, and what they hope to see in the future. With this the information allows companies to productively find their targets by looking at keywords and interests of each potential customer. This also allows companies campaigns to be viral. This means that the campaign will spreads quickly t... ... middle of paper ... ...tantly flooded their pages and profiles with comments and links to keep people involved and interested. They must also have to monitor and respond to comments on a day to day basis.
Businesses need to cater to the public’s wants and needs, and now those wants and needs are met by social media and telecommunication. For many companies, these application tools can provide new ways of communication with potential and new consumers, employees, suppliers and other connections. The applications offer companies the opportunity to speed up the pace of business in our already fast-paced world while establishing the message the company wants to convey, strengthening a company’s relationship with their customers and furthering facilitation of a continuous conversation abo... ... middle of paper ... ... some special modifications specific to social media. This includes training their employees with the utmost attention to their understanding of the topic at hand. The sooner a company grasps the virtual world of social media and its users, the more successful they will be in the fast-paced, changing environment social media provides.
Through the use of social media, a business becomes attractive to its customers. Social media will help in building good reputation for the business retail. Through the use of social media, the company can repeatedly reinforce the brand name. Customers experience a brand privilege while using a product and also when interacting with the
Introduction Social media has its downside when it comes to marketing. This paper will discuss how, despite the downside, businesses can use social media to their advantage and the challenges they face during the process. Moreover, the paper will how the businesses can manage to adapt in this ever-changing environment. Discuss how savvy businesses can harness social media to encourage business success. Web 2.0 has provided true opportunities for businesses, according to Anderson, Harter, Hagen and Plenge (2018), new billion -dollar companies and business models have emerged: the advent of social media such as Myspace, Facebook, and Twitter is changing the way companies marked to, connect with, and build personalized relationships with their customers.
Internet technology has brought a lot of changes in the world of marketing where security of the information is guaranteed. Most business in the global market seeks to move with the latest trends in the global market. This is because they want to create the needed knowledge to their target groups (Lisa,2010). Further, they aim to provide products which are in line with their tastes and preferences. In this 21st century, most companies are popularizing their brands in social media sites which are mostly used by their target groups.