Business Communication Skills Case Study: Pie Face Jaehyeong Joo 2169053 Julian Lacave Table of Contents 1. Introduction ………………………………………………………………….… 3 2. Analysis of case Study……………………………………………………… 3 3. Potential Ethical and public relations issues………………………4 4. Persuasive Copy ………………………………………………………………5 5. Images that represent the idea…………………………………………5 5.1 Description…………………………………………………………………6 6. Conclusion……………………………………………………………………….6 7. References/Appendices…………………………………………………. 7 Introduction (overview and background) Social media is a modern way to manage the business; this is a useful to the companies to manage the existence in the market approach to the brand and consumers. Also, using a social media they are able to get the feedbacks from customers and able to improve their business. Additionally, social media is used everywhere by everyone and people go on it a lot of times in a day. Therefore it is important for the business to fit to the changes occurring in the market frequently in order to keep the business working properly and not losing customers. Pie Face is a bakery business that makes different types of pies, sandwiches, pastries and many others. This company was introduced to the market 2003 The purpose of this report is to introduce strategies to compete their competitor effectively, development on social media and to keep the customers coming. To increase the brand awareness to the consumers and expanding the market share of Pie Face Analysis of case study The Pie Face case refers to increase the number of Facebook followers in offering the investigation of the products around the stores and making the consumers to post a comment about the individuals’ opinion about that products ... ... middle of paper ... .... To stay in the business and possibly increase the market share and able to compete with the competitors. Pie Face is a brand that is presence in the market of bakery and good product acceptance by consumers, since bakeries are so common around the places by presenting a market campaign would further increase the brand awareness online by informing the Facebook followers. The risk to the brand of using Pie Cam is related to violate image from the consumer but if the situation is taken safely this would increase the number of customers that come in to the store and purchase one of our products. Also, for the consumer that does not like to be in the video we should be able to take a control about it so they are happy as well and respect the opinions that they make. Reference http://www.pieface.com.au/ http://www.oaic.gov.au/privacy/privacy-act/the-privacy-act
The concept of face is referring to the socially approved self-image. It is about honor and shame belief and value systems. Facework is the verbal and nonverbal interactions we use in regards to our own social self-image and the social image of others.
Chapter 1 emphasis the importance of why marketing matters in our everyday lives. Cactus Rose is the first Latin American fusion cuisine restaurant that draws its own crowds also for its well-known tequila bar around the town of Wilton. They offer in their cuisine which includes fresh ingredients, natural beef, free range chicken, wild caught organic fish and seafood and also a variety of handcrafted margaritas. With the benefit of the marketing mix, Cactus Rose should think about what could impact its demand in terms of good, service or idea. The four Ps which are product, price, place and promotion. The four Ps will help Cactus Rose distinguish what they need to improve to better increase customer awareness, sales and profitability. A part of my contribution to the group project is conducting a new website for Cactus Rose. In terms of the four Ps, the improvements that are needed for this restaurant to gain more profit are more in the promotion decisions. In order to accomplish the marketing mix, our group planned to do more advertising for the restaurant through social
The Cheesecake Factory Inc. is an extensive organization and majors its business through compassion. The organization is occupied with bakeries, bar services, and restaurants under the Cheesecake Factory name. It has
Working in a bakery is a job filled with opportunities to work creatively through artistic expression. The baking of cakes and decorating them for birthdays, preparing party trays filled with a delicious
This recipe allows the average cook to create a delicious homemade blueberry whipped cream pie. Instead of having to buy pies and other desserts from the store, now anyone can make them inexpensively at home. Making a blueberry pie may take some time, but the end result is well worth the effort and the wait. The main steps in making a blueberry pie are not complicated, but one should not forget that there are pre-cooking and post-cooking steps that are just as important as the main cooking steps.
The second tactic is to use the Starkville Community Market’s social media page on Facebook as a method for vendors to target a wider audience. Currently, Facebook is a social networking site composed of over 400 million active users. Users of Facebook can interact with over 160 million objects including pages, groups, and events (Facebook Press Room, 2010). The Starkville Community Market Facebook page can provide detailed information about its regular vendors at the market. The number of people interacting with the page will help promote more viewers because the average user is connected to 60 pages, groups, and events (Facebook Press Room, 2010). This amount of connection can cause a spiral effect in bringing more people to its Facebook page and allowing new people to learn about more about the vendors at the market.
Today, social media feels like it has been around forever, but it’s only been a little over a decade. Many companies grow their organizations using social media. There is so much involved that many don’t realize the effect it has on an organization. Learning how different people use social media can have a positive effect on business when it comes to customer interaction, timeliness of responses, and promotions.
Social media is an outlet that allows a company to introduce new products, control the speed of how they want to introduce their products and free advertisement. Sending out a tweet or putting up a status would let your customers know about a product that is released. This benefits companies because they spend less money on televised commercials, which takes more time to produce and will not reach as many generations that it could by using social media. Any social media site is free, and it takes less than 10 seconds to put out a post on any website. Facebook has also launched Facebook advertisements, which assist advertisers by showing advertisements to a user based on demographic factors, such as location, age, or gender, and which can further engage the audience by incorporating social context into advertisements, such as displaying when someone’s friend has liked an advertiser’s Facebook page (Li, Lin, & Chiu, Fall2014) . There is nearly 100 million daily active snapchatters and growing. Teenagers are constantly on their phones checking their pages so there is no way they will not know about the product being released. Marketers can discover potential customers for market positioning by filtering the content that online users mention or discuss (Li, Lin, & Chiu,
The major role of social media in marketing is for communication which makes the more companies accessible to those attracted in their products, give awareness to those who do not know the product and make it available to them. Social media in marketing is used as an apparatus that builds an identity for a brand and give awareness that they thought they could have. It does not only respect buyers, but also customer allegiance. Social media is widely-ranged so it can be used in whatever way that best conform to the strategy and wants of the business.
Social media marketing is a new trend of marketing where different Businesses have taken to social media sites to market and promote old and existing products and brands or create more awareness of their new products. Facebook and Twitter are the two most well known sites where firms market and promote themselves. Over one billion users worldwide use both sites everyday; from averages Joe’s to famous celebrities. Such is the power of each social media site that one post can make or break you.
Started as a way for individuals to communicate and connect with one another over the internet, social media has evolved into a valuable tool for business. Social media is not only beneficial to modern businesses, but necessary. The biggest reason social media is so important to businesses is the size of the audience that they can reach. From a public relations standpoint, social media is a very powerful tool. It allows a company to instantly reach out to the public and receive feedback just as quickly.
Facebook for Coca Cola is one of their main social media’s. Their Facebook page is credible since it is run by the company and displays all the company information. Coke’s Facebook page mainly contains ads on their iconic symbols such as the polar bears, classic Coca-Cola pictures, sports with Coke, visual art with Coca-Cola, and pictures of people enjoying Coke (Facebook). For example the Facebook page has been actively promoting St. Patrick’s day. Such as advertising, sprite since its gree...
Secondly, the social media has made it easier for businesses and business people such as bankers, business owners, brands, and even celebrities to communicate faster and to get things accomplished. Through social media interaction networks such as Twitter, Instagram, What...
In the end, social media provide a way of keeping in relations with friends, also allow many companies to reach a large number of costumers and to be more productivity. At the same time, media are changing the ways in which we communicate and interact with others. Social media is a very interesting thing in our life. It was made for the free exchange of lots of information all around the world without boundaries but we have to know well how and why to use these media.
Parsons, A. (2013). Using social media to reach consumers: A content analysis of official Facebook pages. Academy of Marketing Studies Journal, 17(2), 27-36. Retrieved from http://0-search.proquest.com.mylibrary.qu.edu.qa/