Synovus Financial Corporation: A Century of Trust and Success

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The Synovus Financial Corporation has enjoyed over 100 years of successful business as they were awarded one of the best organizations to work for in America. This successful organization was founded in 1888 by George Gunby Jordan, and with William Clarke Bradley as his vice president, this union would create a synergistic partnership that has lasted for five generations as together these men and their families would create an organization in which the mantra a “Trust to Keep” would be the mission and vision for achieving success. Moreover, Synovus approach to achieving success as they used value based leadership to create a strong organizational culture that espoused values of integrity, service and putting people first (Hess, & Cameron, 2006) would be the catalyst in giving the organization a competitive advantage. …show more content…

Furthermore, this principle underscores the ability of the leader’s power to engage employees, as opposed to leading through the authority of the leader. Moreover, organizational objectives are achieved when leaders build connections with all stakeholders as they serve, motivate and inspire when nurturing service and values among the workforce. When “Servant Leadership” is authentic, the tangible outcomes are prevalent as the creative, innovative potential of the follower’s increases, resulting in maximized productivity, performance and loyalty (Leadership & Organization Development Journal, 2017). The most significant act of “Servant Leadership” is demonstrated in Mark 10:45 “For the Son of Man came not to be served but to serve, and to give his life as a ransom for many” (ESV) and it’s this verse that underscores servant leadership in” Philippians 2:4 that states “Let each of you look not only to his own interest, but also for the interest of others”

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