Aflac Incorporated: Brand Of Firms Character And Reputation

A firms character is about brand, behavior, ethics, and reputation. Aflac Incorporated is a brand that is known for good character and being ethical. "And not only so, but we glory in tribulations also: knowing that tribulation worketh patience; and patience, experience; and experience, hope: and hope maketh not ashamed; because the love of God is shed abroad in our hearts by the Holy Ghost which is given unto us" (Romans 5:3-5, King James Version). In this verse, tribulation refers to character. According to Adams (2015), Forbes ranked Aflac 5th out of 800 companies that applied to be considered for companies with the best character and reputation. For organizations, having good character means not taking short-cuts to achieve competitive advantage or financial gain by unethical means.
Roman 5:3-5 lets Christian business leaders know that there may be difficult times, but endurance will result in the company achieving character, by doing

66). Klimoski shared that Aristotle referred to "people of character" as "virtuous people" because they had "the capacity for good moral judgments" (p. 66). In business environments, it is advantageous for firms to be known for good character and for having leaders that make good moral decisions based on outstanding virtues. According to Alzola (2008), some business leaders give in to "situational pressures" which result in these decision makers losing their "moral compass," resulting in bad business decisions that are unethical and not of good character. These types of leaders are willing to do whatever it takes to achieve competitive advantage and financial gain, even if these gains are short lived, due to unethical decisions coming to light. Leaders must keep in mind that firms that are known for having good character, will success in the long-term, and all stakeholders will benefit well into the