Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
How social media can benefit your business
Social media and its impact on consumer behavior
Impact Of Technology In Advertising Methods
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: How social media can benefit your business
Advertising Trend: Social Media Danise Allen Baker College Advertising Trend: Social Media As a current trend in advertising, social media is the largest advertising network platform all over the world and this is as a result of the number of businesses that have opted to utilize the concept of social media platform in advertising its products and services. It is evident that, through social media platforms, the process of product and service advertisement has been transformed into a more efficient and constructive process that is result-oriented (Kumar & Rani, 2014). It is a trend that is characterized by the effort made for persons to appropriately interact with each other and build positive relationships. With the existing social channels, companies have the opportunity to directly communicate with their consumers, which is a more personal interaction as compared to the outbound advertising and marketing. The target audience/user In establishing the exact users or target audience of social media, it is paramount to note that every social media platform is different in its application. Some of the general insights on the users shows that approximately 83 percent of people who are aged 18-29 are the main users of the social media; followed by approximately 77 percent of people aged 30-49. Another significant insight is that 70 percent of the urbanites are the major users of social media, and the target is across all levels of income as the platforms are not expensive as compared to the outbound advertising and marketing measures (Kumar & Rani, 2014). Resource requirements for capitalizing the trend Social media has a variety of functions that are crucial to the effective operation of businesses, and this range... ... middle of paper ... ...al network generating more sustainable sales and profits as a result of providing efficient platforms for carrying out product and/or service advertisements, there is a clear indication that the concept of creativity is being incorporated to improve the functionality of the major social media platforms. Advancements in technological procedures are also initiating new features on different social media platforms that make the experience of social media advertisement more interesting and efficient (Kumar & Rani, 2014). References Kumar, A. S., & Rani, D. U. (2014). Paradigm shift of social media marketing. International Journal of Logistics & Supply Chain Management Perspectives, 2(4), 421-425. Thackeray, R., Neiger, B. L., & Keller, H. (2012). Integrating Social Media and Social Marketing: A Four-Step Process. Health promotion practice, 13(2), 165-168.
Many organizations have had to change the way they operate because social media has become such a powerhouse that has to be implemented in their marketing and communication strategies.
Marketing through Social Media (Exploratory Essay) Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram, it started becoming popular within the past 20 Years. People have started to rely heavily on the internet over the past decade, whether it be for searching for information on products or people.
Among the billions of social media users, there is a percentage dedicated to businesses who use social media as part of their marketing strategy. The sheer number of people who use services like Facebook and Instagram on a daily
Since the introduction of internet in the 1990’s, its importance worldwide has always grown tremendously. From the first email send to the domination of Facebook and other social media websites, it has changed the way people communicate. The use of social media is increasingly becoming the preferred way people share their daily activities, ideas and knowledge and that is why it’s the most talked about and used platform. Many companies are encouraging their employees to use various social media platforms and engage online for office productivity, posting opinions and presenting their thoughts. Corporations realize that Social Media tools such as blogs, forums, podcasts and social networking websites makes internal communications faster, more convenient and effective. Social media is a low-cost, high-impact tool that can also complement and reinforce your existing communications efforts. It gives a new dimension to internal communications in many ways: building relationship with employees, leads to diverse thinking and innovation, and reduce costs and Increase Productivity. Social media has impacted positively in the business world, but its downside has impacted teens in high school, with issues such as cyber bullying, and people using Facebook and twitter to get over their boredom and research proving that the more they use social networking websites the more envious they feel.
Social media avenues are a new, upcoming, and popular way to advertise for businesses and for people to connect to each other. Alexis Ohanian once said that "Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They 're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." (Ohanian) Powerful usage of social media can have a big impact.
Innovations and inventions are driving today’s market. Almost overnight, the concept of social media modifying business, large and small, has become prevalent. With this aspect in mind, companies must replicatet the ever-changing atmosphere of the global business media. The types of media available include blogs, photo sharing, video sharing, personal social networks, events, email, label social networks, wikis (internet user edited encyclopedias), pod casting, and texting. This social content may be demarcated as what people make and share. Both big and small businesses must adapt to an ever-changing economy due to the vast, expensive operation cost they need to cover. In order for small businesses to achieve leverage in an economy, they must carry out social media to see success.
Social media is the future communications, a countless array of internet based tools and platforms that increase and enhance the sharing information. (What is Social Media? .2014). It has become the integral part of life for all the communities or people nowadays. Social Networking Sites like Facebook, My Space, Twitter, Friendster and Blogger are the examples of social media that have influence many people’s life. (Geoirge, C. 2014). For an instance, users can get to meet their long lost friends and family members through the sites above. This can help them to foster a better relationship with their loved ones. Besides, social media had also given a great influence to the business world as most of the entrepreneurs had fulfilled their desire
Social media has opened the doors for brands to communicate with customers. It’s a channel dedicated to interaction and where influence thrives.
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59—68. doi:10.1016/j.bushor.2009.09.003
Today 's generation is all about social media. It is the new way to have instant connection to thousands all over the world. Today 's company are now doing less traditional television, radio, and print advertisement and more promotion via Twitter, Facebook and/or Instagram. Companies are invested in getting famous people to post pictures or tweet about their products, knowing that, one person can connect with millions with just one post. Over half of the world has access to social media, making them great consumers. Social media benefit marketing by giving the companies the opportunity to learn their audience/consumers, having access to instant feedback and bring awareness to here product.
Social media has become a novel instrument to conduct communication between not simply 2 parties (the company and therefore the consumer), but between multiple entities (i.e. the corporate, its shoppers, stakeholders, employees, external skills etc.).Social Media is a vital ingredient for each winning. Indian amusement channels mean that ‘Customer is the King’. If the top user likes it then the whole work is nearly done. For example, SAB TV serial F.I.R has invariably been fashionable. The lead actor was replaced by another actor, however the attractiveness & bond that audience found with the
Social media in marketing is used as an apparatus that builds an identity for a brand and gives awareness that they thought they could have. It does not only respect buyers, but also customer allegiance. Social media is widely-ranged so it can be used in whatever way that best conforms to the strategy and wants of the business. In accordance to the social media marketing report of 2014, a considerable (64%) of marketers use social media for at least 6 hours or more and 41% for 11 hours or more weekly, more importantly nearly (19%) of marketers use up to 20 hours each week on Facebook, Twitter, LinkedIn, Instagram and many more. The report also showed 7 social media platforms that led in 2014 which are Facebook, Twitter, LinkedIn, Google+, Youtube, Pinterest and Instagram.
Advertisement strategies have evolved substantially in the past decade. Social media advertising has taken the marketing world by storm. A large percentage of consumers now have access to some form of social media account and businesses have begun to use this to their advantage. Social media has made the internet a virtual hotspot to advertise products, services, businesses, restaurants, etc. Although advertising through social media is relatively new to the marketing world, it has provided a tremendous amount of success for companies. With that success there are some risks and possibilities for failure. There are many advantages and disadvantages to using social media as an advertising platform. This form of advertising can help to boost awareness of company brands and increase revenue if it is used correctly. Social media networks also provide tools that can be used to determine the successfulness of an advertisement. If used incorrectly a company’s reputation could be at stake and they could potentially lose a lot of loyal customers.
Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.
Social media start as a very personal tool for users to communicate with their friends and closely related people. Soon after, business area have also take the advantage of this innovative way of exchanging information.