Being able to reach those outside of your reach with a click of a button has changed the face of business to date. The Social media platforms such as Facebook, Instagram, Twitter and LinkedIn, etc., offer opportunities to build relationships whether professional or personal. Marketing is the activity; a set of instructions, and the process for creating communication, delivery, and exchanging offerings that have value to their customers and clients. The right marketing strategies allow for businesses to grow their brand. The underlying rule is to ensure consumers always get what they want and to always meet the supply of their needs to keep them coming back for more.
But you have the choice to follow whoever you want on social media with Twitter for example. Another positive thing that comes with social media is many businesses have launched. Many businesses take full advantage of social media. It gives public more awareness of the organization. Having your business displayed on the web can attract more viewers because of the web is very popular.
Thanks to the social media platforms, new brands can establish themselves and foster awareness. For existing brands, social media platforms also raise awareness. The brands’ visibility is increased thanks to their presence on the large variety of social media channels, but also thanks to the word of mouth that is automatically expanded around the brand. Companies can heavily use Social Media Marketing to build their brand’s reputation and enhance their popularity. This is also called online
Social Media Marketing is also boosting public relations business. Several PR agencies in India are undertaking brand building exercises for corporate organizations, brands and celebrities. However, to the delight of many among us, the biggest gainers from SMM till date have been the organizations from the Not-for- Profit sector. Several Campaigns like ‘Bell Bajao’ and ‘Jaago Re’ have been quite successful on Social Networking Sites. These campaigns have been spreading the word about their cause through blogs, Twitter and
Lastly, social media has played a very dominating role in businesses and marketing, helping companies advertise and promote themselves through the world of online interactive networks. It is clearly visible that social media, through various methods, has made a very strong yet positive impact in the way that communities across the globe interact with one another. Communication is an essential part of the human life when it comes to interacting and developing our society. For centuries humans have tried plenty of methods for communication like sign and body language. And today a new type of communication is developing and that is social media.
Marketing on social media increases exposure. Social media is as effective as or more effective than traditional marketing. Customers visit social media sites to learn more about a business, this is because these sites allow companies to share up-to-date information about their company, products, services and upcoming events. Social media has given power to customers, with its sites customers are able to comment whatever they want about a product or service whether the comment is positive or negative, on social media, this means that millions of people will be able to also read the comments. (Oyza, and Edwin, 2015).
Many companies ask these questions: What is social media really doing for us? Will it bring in new customers? In many ways social media can add strength and value to your business or organization. Social media is treated like a broadcast platform, which allows information to move faster. Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amount of traffic.
In a recent blog, “92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites.” (Demers, 2014). Marketers can view their company revenue generated given credit to rise in sales and advertisement. Conveniently, the company can focus their efforts in areas needing improvement with live blogs, and feedback consumers discuss in various forums associated with networking sites. It is a selling point for entrepreneurs to promote their brand and establish steady clientele using innovative, and creative advertising on social media platforms. The idea is to create a strong following and making the brand known by gaining as much exposure as possible, building rapport, and tracking progress with consumers on various media outlets.
Meaning that it has become the go to for new businesses to advertise new products and the same time received real time feedback. Even though “word of mouth” has become very popular in this century, many companies can benefit from social media such as, Instagram and Facebook. According to Shea Bennett from Social Times, “Social media indeed is very effective in many ways. Business owners should be able to maximize its power and take it to their advantage for their respective brands” (2014). Companies can promote their product by pairing up with media outlets such as Facebook for exposure.
Hence, businesses should adopt and embrace social media marketing for their brands as a stiff competition exist and will prevail in the global market. Reasons Why Social Media Advertising Has Become Popular The global market today has been dominated by social media advertising. This is because new technology has introduced new trends and means of advertising various brands to the consumers globally. This form of advertising has gain... ... middle of paper ... ...nd access to this information have enabled the company to innovate products which move with the latest trends in the global market; which is inspired and promoted by the new technology. Impact of Social Media to Businesses in Future Social media will allow the business to learn and move with changes in customers’ tastes and preferences.