Social Media Importance

How to increase business with Social Media Marketing Did you know more than 92% of small business owners strongly agree to the importance of social media marketing for business? Or that social media marketing has a 100% higher lead-to-close rate than outbound marketing? According to Marketing Guru Neil Patel- “Social media is the fastest growing trend in the history of the world.” What is social media marketing? As per Wikipedia “Social media marketing is the process of gaining website traffic or attention through social media sites.” However, Neil Patel again defines it appropriately Regardless of the industry, you serve, investing in social media marketing will help your organization grow. Not only in terms of dollar-dollar bills

In a recent blog, “92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites.” (Demers, 2014). Marketers can view their company revenue generated given credit to rise in sales and advertisement. Conveniently, the company can focus their efforts in areas needing improvement with live blogs, and feedback consumers discuss in various forums associated with networking sites. It is a selling point for entrepreneurs to promote their brand and establish steady clientele using innovative, and creative advertising on social media platforms. The idea is to create a strong following and making the brand known by gaining as much exposure as possible, building rapport, and tracking progress with consumers on various media outlets.

If a business was to put an ad on Facebook, there would be a greater chance of increase in revenue due to how many people log onto Facebook every day. “Integrating your business website with Facebook has never been easier and the benefits speak for themselves, with 50% of Facebook users checking their profile every day. Think of these log-ins as opportunities to expose your followers to your brand through creative content and interaction” (Kiripatea). Facebook is a popular website with endless benefits for a company to gain new customers and revenue. Facebook is not the only popular social media website.

1. Introduction In recent years we can see that social networking sites are gaining popularity as particularly in business environment. For the growth of social networking sites; sky is the limit. The very first social networking website came in the market just a decade ago, since then the way we communicate with other people has also changed. Social Networking sites like Facebook, Linkedin, Twitter and many more are so well-established in this contemporary digital globe that they are blended in our daily routine very easily.

This information shows the impact of social media on small businesses. According to Penenberg, “ Social networking sites, a component of social media, was responsible for more than 13.8 billion display advertisements in August 2009, which accounted for at least 25 percent of all display advertisements viewed via the internet” (Penenberg 125). This shows that, social media has changed global marketing, where marketers are not only depending on just communicating to a target audience, but also discovering new methods to impress people through Social

Web 2.0 has provided true opportunities for businesses, according to Anderson, Harter, Hagen and Plenge (2018), new billion -dollar companies and business models have emerged: the advent of social media such as Myspace, Facebook, and Twitter is changing the way companies marked to, connect with, and build personalized relationships with their customers. The trends of Web 2.0 are here to stay and they will continue to evolve. Social media giants have emerged to overshadow previous forms of electronic media. These platforms have changed the way hundreds of millions of people

Since the creation of the Internet, businesses have used it as an outlet to advertise increasing customers and revenue, but with the creation and popularity of social media websites, the ways companies advertise online changed. Businesses could no longer simply post an ad on a website and wait, they had to be more involved, creating a whole new challenge to advertising via social media website. By the end of 2011, approximately 31 billion dollars will have been spent for online advertising (Chmielewski), with social media websites claiming 11% of that (Indvik). This statistic alone shows just how important businesses believe it is to advertise on social websites, however for a business to be successful with a social media advertising campaign today, it takes much more than just money. Companies online must be engaged, informative, available, and interesting to increase customer interest as well as profits.

In reality the social media site has transformed, it's the way we think about search engine optimization. A good SMO will gather traffic from both social site referrals and search engines. [5] In the recent years social media has become increasingly crucial to search engine optimization. Research shows that 73% percent of adults are able to use social networking sites for its full potential. [6] Facebook is a top ranked social platform within a number of users, but some are now expanding onto other social sites, some even use multiple networking sites.

In our days everyone uses social media, it becomes a mainstream phenomenon. Users spend more and more time online. All this shows how new technology revolutionized lives of people, and advertising needs to react to these changes fast. Facebook is a consistently growing company that continuously adds new features to its platform and other companies can use the popularity of Facebook to reach their potential customers. It provides unique opportunities that didn’t exist before.

The first way, businesses express their ways of marketing in the 20th century is through social media and expressing interest in people 's hobbies. It has been recorded by the "Forrester research" all ads trading trafficking on exchanges, which increased about "17.5% to about 629 billion impressions in 2012, from 535 billion in 2011" (Vega, Tanznia). This fact shows how much the Internet has blossomed and started a revolution of different ways marketing can be portrayed to people outside of the area of where your business is located. As a business you can have your ad posted on a website for a lower charge than you would if you wanted to pay for a billboard for a lease. The cost of advertising o... ... middle of paper ... ...inesses succeed on online marketing.