Post-it notes are used by nearly everyone: mums, men, and children. People even write articles about Post-it notes. Michael Leddy wrote an article about Post-it notes suggesting 20 ways of how students can use this product (Leddy, M., n.d.).
Social media sites play a major role as marketing channels. Facebook is the largest social media site. Therefore, Facebook is best suited for a promotional campaign of Post-it. In addition, Facebook’s user numbers steadily increase. Whereas Facebook had 1.4 million users in the beginning of 2015, user numbers increased to nearly 1.6 million users at the end of the same year (Statista, 2016). Mums like to use Post-it notes to organize themselves. Since Facebook users are mainly females, Facebook would be
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By posting videos, YouTube can reach better to customers. Social media is a new way of getting in contact with existing and potential consumers. Most consumers research a product online to find reviews before the purchase. After the purchase consumers go online to find instructions concerning the maintenance and the repair of a product. Videos are mostly preferred and easier to understand. This is one of the reasons why the number of YouTube users increases. While YouTube had 163.5 million users in the US in 2013, the number of users is expected to increase to 187.8 million users in 2019 (Statista, 2016). Some consumers also use YouTube to review the product purchased in a short video …show more content…
Social media marketing strategies
Post-it can use nearly every social media marketing strategy to promote its products. Creation of interactive blogs could be a possible social media marketing strategy for Post-it. A brand blog could be used to engage customers by asking how Post-it notes can be used and how consumers feel about Post-it notes generally. Since the product is not an extraordinary product with high growing potential, blogs of individuals speaking about Post-it notes is unlikely to happen.
Consumer-generated reviews on the company’s website informs potential consumers about the product. Reviews give potential consumers information about how the brand is perceived and the level of quality of the product. Consumer-generated reviews work like word-of-mouth endorsements. Word-of-mouth endorsements always have more impact than claims of the company.
Viral marketing is essential for Post-it to increase brand awareness. Furthermore, viral marketing can be the result of the “Go ahead” campaign where people showed creative ways to use Post-it notes. However, Post-it should not aim at creating at the fastest viral videos, since all of the fasters viral videos come from music artists (Statista,
The objective of this social media marketing plan is to present a marketing strategy for the J.M. Smucker company, which is among the most reputable food brands in the USA. The company is headquartered in Orrville, Ohio and is a manufacturer of ice cream toppings, natural peanut butter, beverages, shortenings and other products. In the recent past, the company has been failing in its social media presence due to bad publicity occasioned by its anti-GMO labeling campaign efforts. The company is known for its ‘family-friendly foods’ but uses genetically modified ingredients in its products. The anti-GMO labelling campaign support has adversely affected the company’s standing with consumers as evidenced
Strong Facebook Presence Prove the Pen Is Still Mighty in the Digital Age." AdvertisingAge. ProQuest Research Library. Web. 17 Apr. 2012.
By 2006, 61% of teens, 80% of young adults (18–21), and 29% of adults over 18 were using social networking sites. Also, social networking sites had higher page views per person and longer surf times than other types of websites (Steenburgh & Avery, 2011). If UnMe Jeans pursued the Facebook media plan, it would allow them to target the largest audience in one of the fastest growing social media
Video marketing is the use of videos to market or promote a brand, service or product. A video is a more vivid, lively and memorable presentation of the marketing message, which results in enhanced search engine ranking, more conversions and click through rates, and better sales. Depending on their marketing plans and goals, companies can use live event videos, customer testimonials, explainer videos, how-to videos, entertainment (viral) videos and corporate training videos, among others, to pass their brand messages more persuasively, briefly and effectively. Today, online video marketing has become popular because it is cheaper to implement and the videos can be distributed on channels like YouTube with amazing ease.
Viral marketing is a form of word-of-mouth marketing that aims to result in a message spreading exponentially and campaigns work when a message is spread exponentially and it results in a desired outcome for a brand (Stokes, R., 2010). Viral marketing uses the internet to disclose and spread the company’s products or services. It harnesses the electronic connectivity of individuals to ensure marketing messages are referred from one person to another (Stokes, R., 2010). There are two types of viral marketing. Organic viral campaigns spread with no input from the company who wants to advertise. The message or product/ service being sold by the merchant are passed around in a viral nature without any intention from the marketer (Stokes, R., 2010). In organic viral marketing, no planning was done on how to broadcast the products or services and those who expose the products or services made a choice just to pass it around by word of mouth in the internet. Amplified viral marketing on the other hand have been strategically planned, have defined goals for the brand being marketed, and usually have a distinct method of passing on the message (that can be tracked and quantified by the marketer) (Stokes , R.,2010). To go viral, sellers or services provider have to define the aims of the campaign. Sellers or service providers have to decide if the company wants brand awareness, drive traffic or make sure customers avail of the products or services. Secondly, the company should plan the message it wants to go viral. The message has to be unique and easily noticeable by consumers. Third, the message you want to convey must be passed on to others efficiently. The company has to provide incentives for sharing. The greatest ince...
... the consumer, you have no way of knowing if a review is genuine or fake…unless you can actually spot the fake reviews.
Our spokespeople or groups will engage in face-to-face interaction with students coming in and out of beverage vendors that sell energy drinks. For example, the Stamp convenient store and Footnotes Café in Mckeldin library are two locations with high traffic flow on a regular basis. To gain more visibility around campus we will create flyers and posters with anti-energy drink messages placed along the walkways and sidewalks, without the need of spokespeople. In order to become more flexible with student schedules and for practicality, establishing a social media presence is the best channel we utilize to reach our audience. This is because doing so would have the highest yield of views to our message. In particular the social networking site Facebook, which is comprised of 71% of online adults (Pew Research Center) and Instagram, which is a image heavy platform and skews towards women (Smith, 2014). Our formative research did not directly address what would be the best avenue to distill this message in our audience because solid data exists surrounding site engagement from college aged students. In particular, 89% of Internet users who use social networking sites are between the ages of
Subscribe to Backtype and you will get a good idea of what consumers are saying and how your brand recognition is holding up. You will be able to find, share and follow comments from the web. 4. Board Tracker Forums and boards are another arena that consumers use to discuss products or brands they have used. There are so many of these online message boards and forums available you would never be able to manually track them all and now you do not have to!
Marketing through Social Media (Exploratory Essay) Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram, it started becoming popular within the past 20 Years. People have started to rely heavily on the internet over the past decade, whether it be for searching for information on products or people.
With social media’s rise in popularity, consumers were given another platform, a viral one, to discuss companies and their products/services. While the main focus of public relations has always been to promote communication and goodwill, the practice also promotes publicity for their clients. With the growth from traditional tools to more sophisticated tactics like video news releases, webcasts, blogs, and social networking, public relations has been able to transform its effectiveness in just a few short years. Any company that does not include the use of social media, is missing the opportunity to obtain valuable information about their brand while also losing a chance to spread its message on a platform that reaches
There was once a time when companies used to spend heavily on publishing, compelling, ads on newspapers and magazines just to put the word out there, but times have changed and so have the medium used to broadcast these ads. Nowadays, companies use the internet to spread the news, to be more specific, companies use the social media as an advertising tool. Over the years, social media has vastly changed the way we communicate and interact with one another, some examples of such social media might be Facebook, Twitter, and YouTube etc. This kind of interacting tools are now been used by businesses to sell or advertise their products, one might say that the social media is the modern day substitute for newspapers and magazines. One company that has been doing this heavily is Android (owned by Google), Android ads can be seen in every corner of the internet whether be famous sites like Facebook or now extinct ones such as Myspace, although one such social media that they haven’t been using is XDA developers. The site predominantly focuses on software development and discussion for Android, Windows, Ubuntu Touch, and Bada phones etc. The following paper will discuss and analyze their audience and argue why XDA developers is the best social media platform to advertise smartphone operating system companies such as Android to the general public and developers.
What are customer reviews? Customer reviews refer to the review of products or services that are done by the customer who has obtained the said product or services. Customer reviews can also be said to be a way in which customers give their feedback through electronic commerce or online shopping sites. Apart from these two sites, there are also other sites that are mainly dedicated for customer reviews purposes. Customer review sites are mainly used by businesses to improve conversions or increase conversions rate which in the end will translate into high returns.
· Use of social media for promotion- word of mouth and social media help to get the message across and promote the product efficiently
Instagram is one of the best and prominent marketing platform that help businesses to spread out their word across the world with the means of pictures. Everyday more than 75 million pics/posts are uploaded in Instagram, and that 's why it has turned as a world of attention and traffic as well. If used Instagram smartly and savvy, it can help you reap attention which can be effectively used and exploited for the business.
Although many companies have entered social media marketing, they still have to keep customers to stay loyal to them. With many competitors, how companies can keep their customers close to them through social media and stay on track promoting their business?