Why is it important to monitor your business reputation online? Because it is more important than ever to have online reputation management tools in place to maintain your brand's good image online before any harm is done.
The world is changing for individuals and businesses alike, and much of this is due to the internet and technological advances. Today people can check missed calls, email, Facebook and Twitter accounts all while on their lunch break from their cell phone! Businesses need to be on top of online information, too.
To make monitoring your business brand easier, here are some of the top tools you can use to keep an eye on your brand recognition online.
1. Google Alerts
If you want an email alert every time someone talks
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Technorati
If you are using a blog to promote your brand recognition or products you simply must be on Technorati. This service is also free and monitors your blog for links, which gives you a good idea of how people are reacting to it. You can also sign up for blog alerts which will give you information each time anyone blogs about your brand name.
3. Backtype
Do you want to know what others are saying about your brand on blog comments? Subscribe to Backtype and you will get a good idea of what consumers are saying and how your brand recognition is holding up. You will be able to find, share and follow comments from the web.
4. Board Tracker
Forums and boards are another arena that consumers use to discuss products or brands they have used. There are so many of these online message boards and forums available you would never be able to manually track them all and now you do not have to! Use Boardtracker to monitor your brand recognition in these forums.
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This is where Trendrr comes into play. You can see easy to read graphs that tell you how your brand recognition is trending at the moment, this service has a free or paid option.
7. Collective Intellect
This monitoring service is one of the few paid services you may want to consider for monitoring your brand. Using a proprietary filter, they claim to offer more credible research. With these filters in place, you will reduce false readings due to noise that is common with other keyword search software.
8. Buzzlogic
Buzzlogic takes monitoring to another level by offering you watch lists that allow you to monitor specific blogs, bloggers and social maps. There are two separate options with this service one for marketers and one for public relations individuals.
9. Trackur
Trackur was created by one of the top names in the field of reputation management, Andy Beal. They offer three different packages depending on your needs and provide tracking on the keywords of your choice.
10. Brands
Once the target audience had been established, a benchmark survey was then conducted. It showed that only 30% of influencers agreed that healthy snacks were offered by Frito-Lay and that less than one third of influencers knew that Frito-Lay products were made with simple ingredients and heart healthy oils. Public Relations Society of America This meant that there was an opportunity to educate the influencers and increase the amount of positive opinions towards the company’s products. To do this, it was decided to focus on the areas of the brands that could be enhanced in the eyes of the influencers and also create a dynamic database in order to track the changes in the viewpoints of the influencers....
60% of US consumers discover new brands or product through social media, 59 percent use social media to learn about unfamiliar brands or products, 46% are strongly influenced in their purchase decisions by opinions in social media 39% refer to social media before making purchase decisions.
Consumer-generated reviews on the company’s website informs potential consumers about the product. Reviews give potential consumers information about how the brand is perceived and the level of quality of the product. Consumer-generated reviews work like word-of-mouth endorsements. Word-of-mouth endorsements always have more impact than claims of the company.
It does basic merit evaluation through downloading data from yahoo finance in a PHP script, and can also screen for stocks. The one problem through all of this is that the server/webpage is not very protected. Currently, the index.php script has a basic password encryption, which is included in the PHP script, and the raspberry pi does not respond to pings, but there is still more protection that can be done. This camp will help me to be able to protect my own raspberry pi server from attack, and keep hackers from either taking the data or using the raspberry pi against me in any other
Reputation has taken on a whole new meaning because of the Internet. Nowadays, it's effortless to know a person and form impressions of them based on how you see them online, through social media sites. It's so easy to tell how a person might be like based on status updates, shared photos, and their online interaction with other social media users. If you can know so much about a person through social media, what more if it's a business establishment?
Blogs, digital portfolios and CV’s are some of the ways to gain identity exposure. A personal brand-building course from Udemy offers lectures explaining how to get the most out of each of the media platforms, such as, Snapchat, Instagram, YouTube and Twitter. Those are just a few of many, but the course also explains how to be the first on emerging platforms. Because technology is frequently changing, keeping up with trends is important to online presence.
The organization can monitor the view count on their pages, see who recently looked into their websites through Facebook and Twitter ‘likes’, and hold polls to get public opinions on certain events, promotions, or artworks. These options help the organization collect information on assessing how effective the PR campaign plan is for them.
If the product solves their specific problem, they’re more likely to make a purchase in the moment! Source: Pixabay According to Kayak Online Marketing, businesses that utilize blogging have 55% more visitors to their website. Business-to-customer (B2C) businesses that use a blog have 88% more leads every month, while business-to-business (B2B) businesses with blogs have 67% more leads every month.
Customers are not easy to study and predict; they look around a lot before they can make a purchase on a product. There are over 200 million blogs online and 34% of the post opinions about products and brands, and 90% of consumers trust the opinions (HP Enterprise Business, 2012). With big data you can profile the trends and even engage in real-time conversation.
Sometimes the best way to see if your business needs help with social media is to get your hands dirty with a social media evaluation. Although you might not be a social media expert.yet, you can still use these questions to see how to improve your presence. 1) See what social media channels your business is already on. Every business, even B2b, should have Facebook, Twitter and LinkedIn. These are the most popular social networks and having a presence on these channels is necessary for your business reputation.
· Use of social media for promotion- word of mouth and social media help to get the message across and promote the product efficiently
Several factors affect consumers’ attitudes, actions and decisions. Public catch information from social networks, which is an important source of getting information and this, is also a very suitable source of information. People talk about their experiences with each other regarding a product or brand. This is how people get different kind of information about different brands and products. In marketing we call this thing electronic word of mouth. Word-of-mouth is evaluating or sharing experiences...
It can make or mar you or your organization without giving any notice, because it is a very important marketing strategy. It earns you customer buy referral from others who know much about you and your firm. ‘’A good reputation inspires others, because we all need positive role models, even the best and brightest among us’’ (Lickerman, 2010).
Nowadays, social media is playing a bit role in any digital marketing strategy, that is why monitoring your business social media is very important. As a company, you need to show your response to people, when they are communicating about your brand and understand how people perceive your business. Even if social media seems to be an easy tool, it is actually a hard work, as it takes a lot of time and effort, sometimes as well multiple employees. This blog post is to help you to plan how can you monitor your social media only in 10-20 minutes a day.
The first advantage of using social media in business is increasing brand awareness. Social media can help business to build their brand awareness by increasing interactions with a business brand. Brand awareness means the total percent of a target people who know the company exists and what the company offers of products or services. When the brand awareness is increased, the possibility of buying is increased. Thus, efforts should be made to make the brand a part of the consciousness of customers. For example, Coca- Cola is one of the best companies that enjoy unusual...