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    Viral marketing

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    1. Viral Marketing Viral Marketing is not just another type of marketing in the digital era. It is more likely the result which the marketer wish to obtain from his/her marketing campaign. As the name implies, the message is supposed to be spread like a virus by the people themselves through different channels like YouTube, Facebook, Twitter … etc. In these different channels message can take different forms like video, email, Image, Game … etc. Basically the message should be created in such a way

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    Viral Marketing: Word-to-Mouth-Marketing

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    Viral Marketing Viral marketing is a form of word-of-mouth marketing that aims to result in a message spreading exponentially and campaigns work when a message is spread exponentially and it results in a desired outcome for a brand (Stokes, R., 2010). Viral marketing uses the internet to disclose and spread the company’s products or services. It harnesses the electronic connectivity of individuals to ensure marketing messages are referred from one person to another (Stokes, R., 2010). There are two

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    Introduction Viral marketing has been defined as “the process of getting customers to pass along a company's marketing message to friends, family, and colleagues” (Laudon & Traver, 2001, p. 381). Similar to a virus, information about the company and its brand, product or services is transmitted to potential buyers who then spread the information along to other potential buyers in an exponentially growing way, often through the use of social media applications (Dobele, Toleman, & Beverland, 2005;

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    Can viral marketing replace all other forms of advertising? INTRODUCTION: The competition among the firms in the market is tremendously increasing. In order to sustain and improve their existence in the market, the companies strive hard in possible ways. The very old methods like Newspaper ads, Television ads, Radio ads etc. wouldn’t be the way to enlarge the market in today’s world. The period where the customers blindly relied on the advertisements were gone. People are smart enough and it is

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    The Pros and Cons of Viral Marketing

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    Introduction With consumers showing increasing resistance to traditional forms of advertising such as TV and newspaper advertisements, marketers have sought to develop alternative strategies, among which Viral Marketing (VM) is the most intriguing. VM has become the defining marketing trend of the decade, with its brief history compared to other forms of advertising techniques. The rise of VM could only be facilitated with the proliferation of broadband access in the 1990s when the internet became

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    introduce more and more new marketing strategies to catch the public's attention. Subsequently, a new marketing trend was observed over the past decade. It is viral marketing, especially the electric word-of-mouth (eWOM). As part of their research, Sharma et al. (2011-2012) suggested that the most common and conventional way to spread information was through word-of-mouth. However, as technology advances, eWOM became more significant in daily communication and marketing. In 1999, a term named 'e-fluential'

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    E-Commerce Trends: Viral Marketing For years businesses have understood the power of word-of-mouth advertising; both positive and negative. Enough negative comments spread by unhappy customers can have a devastating impact, and it is obviously desirable to have people spreading the word about the positive attributes of a business's product or service. Yet until recently, although companies certainly have paid attention to popular buzz, marketing campaigns have not been planned based mostly, or

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    1. What is viral marketing 1.1 Definition The first emergence of the term “viral marketing” seems to use to describe the marketing strategy of Hotmail in 1990s (Bampo, Ewing, Mather, Stewart & Wallace, 2008). Later, in 2000s, terms like “word of web”, “word of mouse”, “customer to customer communication” or “peer to peer communication” and “buzz marketing” appears and are used to describe viral marketing (Bampo, Ewing, Mather, Stewart & Wallace, 2008) and according to Rollins, Anitsal & Anitsal

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    Viral Marketing may also be referred to as Viral Advertising or Marketing Buzz. It may be defined as a marketing method that allows the users to use various websites to share or advertise their marketing message to the consumers around the world, which indeed helps in creating an exponential growth of their marketing business. Consumers usually prefer the most popular social media network like YouTube or Facebook due to their fame. Viral Advertising may be done using different methods like text messages

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    Essay On Viral Marketing

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    1.1.1 Viral Marketing Viral marketing is also known as buzz, blog and electronic word of mouth marketing. It increases brand awareness through internet. It uses internet as a platform for promotional messages of a product for the purpose of achieving product sales by viral process. It can take place in different forms like games, videos, messages and etc. It also includes a publisher, advertiser, advertising agencies and a server like other advertising medium. It is a very huge business and it is

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