Should you trust online hotel reviews? Imagine you’ve just decided to take a trip somewhere abroad (maybe to Punta Cana in the Dominican Republic?), and one of the first things you do is go online to check which hotels have gotten good reviews. There are countless of websites that serve this purpose and offer information and reviews for any hotel, anywhere in the world. But can you really trust that these reviews are correct? Should you trust them? Perhaps you go to TripAdvisor, which is the world’s largest travel website where anyone with a profile (which is free to set up) can write a review of hotels, restaurants, tours, and so on. According to TripAdvisor, they only give “…trusted advice from real travelers…”*, and in 2013 alone the website received more than 150 million reviews! That’s 410,958.90 reviews a day or 17,123.9 reviews an hour or 285.38 reviews every single minute…if my math isn’t off. TripAdvisor has 1,939 employees**, however it’s hard to tell exactly how many of these are actually employed to read through all of these reviews and check that they’re honest and have been written by people who’ve actually been to the place being reviewed. Online reviews, which can be found on e.g. TripAdvisor, are incredibly powerful and one negative review can potentially destroy the reputation of a business and subsequently drive the business…well, out of business. All it takes is one (or a few) bad review to do the irreparable damage and after that it may not matter that the same establishment has hundreds of glowing reviews. It’s always that one bad seed that ruins the crop! In reality anyone can provide a review – anyone from honest travelers to dishonest employees of the hotel/restaurant/tour in question who feels mis... ... middle of paper ... ... the consumer, you have no way of knowing if a review is genuine or fake…unless you can actually spot the fake reviews. On the other hand, websites like booking.com, Kayak, Expedia and hotels.com publish “verified reviews”, i.e. only people with a confirmed reservation and who’ve actually stayed at a hotel can write a review of it.** In the end, though, you should remember that reviews can never be considered 100% absolute. Just because one person had a bad stay at a hotel doesn’t necessarily mean that you couldn’t have the time of your life there, right? Personally, I think that if you travel somewhere on vacation without too many expectations and focus on the positive in the fact that you finally have the chance to travel, that you have some time off from work, that you have the opportunity to experience something new…then you can’t quite go wrong. Or can you?
If you are depending upon the hotel for making your desert experience a lifetime experience, you are quite in the risk. Hotels will always recommend safaris that will also get them a cut on the fare. You end up paying more for something that could have been cheaper. It is always best to do your own independent research and match prices and promised experiences.
Consumer-generated reviews on the company’s website informs potential consumers about the product. Reviews give potential consumers information about how the brand is perceived and the level of quality of the product. Consumer-generated reviews work like word-of-mouth endorsements. Word-of-mouth endorsements always have more impact than claims of the company.
d. Kyani Reviews: The circle of delighted Kyani customers continues to expand around the globe. Read what real life individuals say about the benefits they gained from Kyani products.
In this case, safety and security are the important factors but a lot of travelers ignore them. Airbnb should create the standard check list platform in terms of safety and security in order to make sure that the Airbnb hosts are within the internationally
Customers can agree and disagree with each other on social media, creating even more advertisement for that particular business. Some might say that social media can actually hinder a businesses reputation by negative or even false comments on social media networks. Negative comments on social media are a matter of customer service and how you deal with them. If a customer had a bad experience and complained about it, the way the manager or owner of that location fixes the problem changes everything. How were they to know the problem existed if someone didn’t tell them about it. If the consumer is reading comments on social media take a look at the bigger picture. If all the reviews are pretty negative then it’s not the best idea, but if most of the reviews are positive and there is one little negative comment. Don’t stop that from you using the product. As great as social media is, you never really know how accurate a review is until you 've tried it
The question that needs to be addressed is quite simple. Hilton considers their greatest asset is their frequent guest program. What happens when another company ups the stakes? Jeff Diskin, head of Hilton HHonors, needs to determine if competing with Starwood Hotels and Resorts Worldwide Inc. is the best option? Starwood has implemented a program to increase its customer base within the hotel service industry. This step would not only increase the benefits for customers but also increase the expenses incurred by Starwood. Hilton Group has to analyze the situation and act in an appropriate manner by introducing the same kind of loyalty program, competing point for point or by choosing a different tactic as compared to Starwood, which would let Hilton stay diverse.
Internet Marketing News and Know-How. Hotel Marketing. 18 Feb. 2011. Web. 19 Apr. 2011. .
To start with, The fallacy of coincidence, also know as Post hoc ergo propter hoc, is used by the customer with the presumption that since he has had a crummy experience in that area that if he goes to this restaurant again, then he will have another experience that is unacceptable. There is not enough evidence to support this theory. As a result of the experience he had with the people he considered “white trash” or “scary meth heads,” the customer made a hasty generalization that the general area as a whole attracts people with these specific characteristics. There is not just one group of people that visit that shopping center, but a diverse populous that frequents this area. Lastly, this customer has come to an irrelevant thesis. The review the customer is leaving is for Panda Express, not the area surrounding this restaurant. However, this is all he seems to talk about in his review excluding one mention that the restaurant has "great food." The restaurant has no association with the random person who caused this lousy experience for this
There are also some problems in the Portman hotel like firstly they do not know that how to implement the service of personal valets. Due to this philosophy, there were too many conflicts in a hotel. Second problem was related to hiring that means that at the time of hiring their job description was 50% is about
The hotel we were staying in was Hampton Inn. Using the hotel key was kind of troublesome at first but that didn’t matter. When we got in to the room, it looked reasonably tidy and well-kept although, there were some minor issues. First, I noticed there was a stain that was on the curtain. And second, the box of tissues in the bathroom was wet. These issues weren’t too major but they are some things to look out for.
Richins, M. (2009, September 28). Negative Word of Mouth by Dissatisfied Consumers: A Pilot Story. American Marketing Association. Retrieved January 23, 2014, from http://onemvweb.com/sources/sources/Neg
But I found that every source that I looked at was giving the issue great reviews.
It may possibly be the deciding factor of a business’s customers and overall income if people start to learn about the negative aspects they will be driven away and not consider going to a place that has negative reviews and ratings. Consumers do this because it has also been proven that people trust most everything they see on the Internet. Consumers are making a decision without even visiting and creating their own opinion on something. Instead they took someone else’s opinion that they have never met and most likely does not share the same viewpoints as them. Due to this trust of Internet reviews along with ratings that may or may not be biased, a small business can become less and less popular and may possibly even drop current customers and slowly go bankrupt. In connection mostly the entire predicament is allocated to a couple pessimistic people that perhaps may not have the same viewpoint as possibly an additional consumer would have if they did not have dependence resting on Internet reviews of random strangers that are benefitted by different things at that moment in time then themselves may feel in the same scenario. Edward Mercer said that “Everything from negative reviews and comments about your company to unauthorized or
1. The philosophy behind the 100% Satisfaction Guarantee is to have the guests act as quality-assurance inspectors by identifying quality deficiencies and reporting them to hotel employees. I do think that this is a good way to improve service quality; however, I am not sure that it is the best way. While it may seem to consumers that employees will try harder to satisfy them, if employees are empowered to refund a customer’s money, they do not have to answer to management, they can just do it.
Reliability- The Hotel is open 24 hours which is great for customers as they will be able to always rely on someone being able to help them, the staff were also groomed well which would make customers be able to put trust in them.