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Social media impact on business performance
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Despite the benefits social media offer to the majority of the organizations, many companies also associate challenges with its adoption and use. With the advent of social media consumers have become more active in producing online content through which they have the ability to express their needs, form opinions, share information, evaluate products or services and create communities. As a result of this change in customers' behavior, companies nowadays have lost their absolute control over their online presence which transforms them from closed organizations to open creating often big variations in the structure and the company's culture (Kuikka & Äkkinen, 2011). Although challenges are numerous we will try to highlight the most common and important ones. One of the biggest challenges in social media is establishing a relationship with your visitors and maintaining a back-and-forth conversation (Zimmerman, 2010). A lack of engagement may presage a lack of brand recognition, loss of customer loyalty, and reduced referrals from visitors to their friends or colleagues. Another major...
Teen are being slain by cyberbullies everyday. Not all social media is good for teens. Even no social media is better. Almost every teenager has a cellphone or some sort of device that lets them check their social media. Many websites like Facebook, Instagram, and snapchat are bad and can cause teenagers to do bad things to themselves or other people. Banning social media will make teens have better grades, be more safer, and have more self confidence with less depression.
Brian Solis the author of Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web once said “Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change” (INSERT CITATION).
For example, a website for a local, single location pizza restaurant will find location very important to their search. Visitors from Nigeria will not be of much use for the pizza restaurant. They will use their geography to target the local audience. These companies in particular can link social media through their website to enhance their results. Since they are local, customers are more likely to be engaged through social media in order to drive results. Evaluating social media engagement can be critical, in order to determine whether customers are discussing a particular promotion or
A. M. Kaplan and M. Haenlein, ‘Users of the world, unite! The challenges and opportunities of Social Media’, Business Horizons, vol. 53, no. 1, 2010, pp. 59-68.
The challenges and risks that social media brings to higher education range from small distractions keeping students inattentive in their studies to serious legal concerns. With the rapid advancement and impact of social media, potential for cyberbullying, and possible slander, many higher education institutions realize the need for changes in policy. Administrations cannot stop the force of social media. Scholars, like Rodgers, feel that creating new policies are an attempt at establishing control to protect the institution. Instituting social media policies are the best way an institution can safeguard itself for legal purposes.
Social media is about creating a personal connection and building relationships through conversations. Using social media as another avenue to constantly broadcast sales messages in a one-way fashion, Twelve Cupcakes is missing out on the benefits of true engagement. In addition, customers expect fast customer service on social media. Twelve Cupcakes lack of response to customers concerns, questions and problems on their social media channels has resulting in unhappy target publics who feels disregarded by the organization. Inefficient use of social media would gradually ruin the brand’s
74% of customers rely on social media to help them with potential purchases (Chignell, 2016). This stat alone shows how critical it is for companies to interact with customers online or they risk losing that customer to a competitor. Wendy's does a great job of interacting with customers as 95% of their tweets are in response to customer questions (Cipriani, 2017). By answering questions directly with customers over Twitter, it not only helps build relationships with customers, but it also helps market the Wendy's brand. Additionally, 53% of customers use social media to recommended products and companies to their followers (Chignell, 2016).
The reasons to conduct this essay are firstly, the diffusion of social media have been focused specifically in relationship for organizations and the stakeholders. Secondly, the business organizations have been involving themselves to social media, for example, building its own community to their customers through Facebook and Twitter. Lastly, there are rare of proper evidences to prove the functionality and its limitation about social media to organizational culture. Therefore, in order to examine the topic comprehensively, certain relevant materials from journals, books, news and organizations’ web-site had been referred.
Effective communication in an organization is one of the components of its success. Managers are charged with navigating communication obstacles while making every effort to harness its benefits. This onus placed on managers is compounded by organizational advancements and the application of new technologies. One relatively new organizational technology being applied is the use of social media. Social media creates communication issues yet conversely alleviates specific communication barriers by playing several roles within organizations today.
Social media is an imperative public relations tool for companies to utilize in their business practices. Social media cannot be regulated so anyone can say what they please about the company, whether it is good, bad or ugly. Social media is developing rapidly and there are new platforms
Since the introduction of internet in the 1990’s, its importance worldwide has always grown tremendously. From the first email send to the domination of Facebook and other social media websites, it has changed the way people communicate. The use of social media is increasingly becoming the preferred way people share their daily activities, ideas and knowledge and that is why it’s the most talked about and used platform. Many companies are encouraging their employees to use various social media platforms and engage online for office productivity, posting opinions and presenting their thoughts. Corporations realize that Social Media tools such as blogs, forums, podcasts and social networking websites makes internal communications faster, more convenient and effective. Social media is a low-cost, high-impact tool that can also complement and reinforce your existing communications efforts. It gives a new dimension to internal communications in many ways: building relationship with employees, leads to diverse thinking and innovation, and reduce costs and Increase Productivity. Social media has impacted positively in the business world, but its downside has impacted teens in high school, with issues such as cyber bullying, and people using Facebook and twitter to get over their boredom and research proving that the more they use social networking websites the more envious they feel.
Social media avenues are a new, upcoming, and popular way to advertise for businesses and for people to connect to each other. Alexis Ohanian once said that "Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They 're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." (Ohanian) Powerful usage of social media can have a big impact.
...etween consumer to consumer online, it is even more essential for brands to build an interactive community on Social media so that their brand is positively shared and liked amongst consumers.
Social media is pertinent in use of communication throughout today’s organizations. There are many social media platforms that allow organizations to convey communication to potential consumers, stakeholders and the public. “It is essential for leaders to integrate these technologies and seek the best way to use social media and networks to the advantage of the business” (Billington, 2012, p.1). Business owners find that keeping up with current technology trends is essential in having a competitive advantage in the market place and having a strict set of standards and strategy is important in quickly adapting to social media trends.
The first advantage of using social media in business is increasing brand awareness. Social media can help business to build their brand awareness by increasing interactions with a business brand. Brand awareness means the total percent of a target people who know the company exists and what the company offers of products or services. When the brand awareness is increased, the possibility of buying is increased. Thus, efforts should be made to make the brand a part of the consciousness of customers. For example, Coca- Cola is one of the best companies that enjoy unusual...