Ineffective use of Social Media: Twelve Cupcakes
Twelve Cupcakes owns a Facebook, Twitter and Instagram brand page and it is evident that the brand has yet to develop an overarching strategy for interacting with its target publics online. Twelve Cupcakes uses its social media channels like ad streams. It does not realize the importance of building relationships and listening to the needs and wants of its target publics.
Twelve Cupcakes 50 Minutes Of Happiness
In celebration of SG50, Twelve Cupcakes has came up with a offline promotional event called “50 Minutes Of Happiness”, where each cupcakes will be sold at the price of 50 cents for 50 minutes. The promotional event made use of social media for amplification.
However, the event backfired when the cupcakes at most outlets were sold out before 50 minutes, resulting in a huge number of raging customers who took their displeasure towards the brand online. Furious customers started posting negative comments that publicly shame Twelve Cupcakes on their Facebook page. To aggravate matters, Twelve Cupcakes ignored the negative social mentions and did not provide an immediate heartfelt apology.
Only when negative comments were getting out of hand, Twelve Cucapkes realised the need to offer an apology. They put up an apology post on their Facebook assuring that
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Social media is about creating a personal connection and building relationships through conversations. Using social media as another avenue to constantly broadcast sales messages in a one-way fashion, Twelve Cupcakes is missing out on the benefits of true engagement. In addition, customers expect fast customer service on social media. Twelve Cupcakes lack of response to customers concerns, questions and problems on their social media channels has resulting in unhappy target publics who feels disregarded by the organization. Inefficient use of social media would gradually ruin the brand’s
One that many people have heard of is “Miller Time”. “Miller Time” allows us to sell a social experience that connects with various age groups, and is a throwback from 1971. This phrase helps our company reach a larger target market. “Miller Time” helps rebuild the product image and repositions. It is lifestyle messaging that is communicated to customers through advertising. MillerCoors uses television for advertising, along with our online series, “The Ultimate Internship Experience”. We have ties with “The internship” the hit movie that recently debut. We allow our customers to show their pride for this great tasting beer on social media by using hashtags such as, #ItsMillerTime, or #TGIMT (Thank God Its Miller Time). We have Sweepstake promotions such as, “Its our time, Miller Time”. This promotion has specially marked containers of Miller Lite giving our customers a chance to win. Through this promotion we have seen a tremendous boost in retail. We regularly have various types of contests to help grow our brand. MillerCoors also uses personal selling with distributors which grows relationships and helps increase retail
Tim Horton’s is an International company which entertains it’s costumers with the finest Canadian food and drinks. It was established in Canada in 1964 and it has come a very long way from there .The following essay will lay out the information about Tim Horton’s. Tim Horton’s has a very interesting history which reflects the bond between two friends and the final establishment of Tim Horton’s. Then the essay will touch upon what the costumers think/anticipate of the organization. Do you know what types of social media Tim Horton’s use for their advertising? Well don’t fear as the extract will also explain and evaluate what social media is used by the café and bake shop and will explain which social media is best suitable for Tim Horton’s.
Companies are often used by bloggers and fans keen on fitness to spread through the major social media on the Internet. This is not only to disseminate corporate culture, but more importantly to spread fitness culture. Lululemon has now established a large number of social media fans and an online fitness community with multiple brand ambassadors, which allows customers to be more loyal to brands. The company also uses bars and restaurants to communicate their brand information to consumers, promote across industries, accumulate consumers, and encourage customers to become an extension of their marketing department. Encourage customers to shoot healthy food and drinks and post it on the web for more people to see. In this way, more people will understand this brand and help the company build a large consumer group.
The first step towards the growth and completion of our marketing objectives would be to increase the awareness of Trader Joe’s by 15% on social media and also boost advertisement to the same degree, for the next two years. We may be able to do so by incorporating advertisements and exclusive deals only found on Trader Joe’s social media pages. Also advertise Trader Joe’s social media pages within different locations of the store so that all people, as well as the younger people whom fall within the target market, can now see it and will become more likely to check out Joe’s on social media which
A small smile, a booming laugh, and a little play on words helped Pepsi’s ad “Scary Halloween” reach viral status on social media in 2013. Ads can be a triumph or a failure depending on how well the rhetorical appeals of logos, ethos, and pathos are used to convey an ad’s message. This ad’s largest draw was its use of pathos, making the viewers laugh and smile alongside Pepsi over their sly jokes.. “Scary Halloween” also engaged the audience by causing the viewers to cringe at the thought of their chosen soft drink being replaced. Pepsi also has massive amounts of credibility in the soda industry since it has been on the market for over 100 years, giving it ample room to poke at its competitors. Pepsi’s Halloween ad was successful because of
Today’s society revolves around social media and impacts each person in a different way. The occurrence of giving and receiving “likes” and the desire of today’s teens to increase views, shares, comments, and likes are not only helping improve someone’s profile, but also of the brands that they like. As companies observe the data collected, the social media marketers work together to carefully turn “likes” into profit for the brand. People have no idea what the value of liking something is. The more teens that utilize social media, the more money companies are likely to make.
Coca-Cola could use its social media network to introduce its products. This could be beneficial to the company, increase awareness of other products and increase revenue. Threats – The ever changing health-consciousness attitudes of the market could have a serious impact on Coca-Cola. This is a dominant threat because people are constantly trying to change their eating and drinking habits. Social media could exploit the unhealthy side of Coca-Cola’s products and could potentially threaten the status and success of sales (Tanner, 2013).
Social media is at the core of many marketing plans for corporations in the United States and world-wide. One of these companies at the forefront of social media use is Wells Fargo Bank, N.A. (Wells Fargo). The ability to directly contact customers and potential customers in a real time online environment is crucial to the bank / customer conversation and reinforcing the company’s place in a customer’s mind as the entity that they want to do business with (Wells Fargo Bank, 2014). This case study will discuss the current status of Wells Fargo’s use of social media as a means to building their customer base. Additionally, historical information on the process of the marketing move to social media will be presented and the development of the roles that are involved in this marketing strategy will be discussed. The impacts to the public sphere and society at large will play into the discourse of the social media topic and finally, the underlying theories will be discussed as they pertain to Wells Fargo and social media.
Among the billions of social media users, there is a percentage dedicated to businesses who use social media as part of their marketing strategy. The sheer number of people who use services like Facebook and Instagram on a daily
This method is used to “gain mutual understanding and find a win-win common ground” between brand and consumers, and develop a more long-term relationship beyond just sales (Straubhaar, 300). From Facebook posts and Tweets to Youtube videos, each channel offers a distinct venue for brands to share its content with consumers on platforms they frequent. Each of these social channels help develop the brand’s overall aesthetic and personality, giving consumers a more personal connection with the brand. In return, social media provides consumers with the ability to engage directly with the brands they take interest in, 24/7. Consumers can “favorite” or “like”, share, and post comments on brand posts which can increase brand awareness and spread their message. PR teams have taken advantage of the move from “business hours
Secret Recipe was famous with their cakes, so customers visit to Secret Recipe most probably to buy their cakes. So, when customers wanted to order their favourable cakes but been told that the cakes out of stock would led customers to feel unhappy and disappointed. Therefore, limited variety and production of cakes would lead to customer’s dissatisfaction.
Social media is an outlet that allows a company to introduce new products, control the speed of how they want to introduce their products and free advertisement. Sending out a tweet or putting up a status would let your customers know about a product that is released. This benefits companies because they spend less money on televised commercials, which takes more time to produce and will not reach as many generations that it could by using social media. Any social media site is free, and it takes less than 10 seconds to put out a post on any website. Facebook has also launched Facebook advertisements, which assist advertisers by showing advertisements to a user based on demographic factors, such as location, age, or gender, and which can further engage the audience by incorporating social context into advertisements, such as displaying when someone’s friend has liked an advertiser’s Facebook page (Li, Lin, & Chiu, Fall2014) . There is nearly 100 million daily active snapchatters and growing. Teenagers are constantly on their phones checking their pages so there is no way they will not know about the product being released. Marketers can discover potential customers for market positioning by filtering the content that online users mention or discuss (Li, Lin, & Chiu,
Social media in marketing is used as an apparatus that builds an identity for a brand and gives awareness that they thought they could have. It does not only respect buyers, but also customer allegiance. Social media is widely-ranged so it can be used in whatever way that best conforms to the strategy and wants of the business. In accordance to the social media marketing report of 2014, a considerable (64%) of marketers use social media for at least 6 hours or more and 41% for 11 hours or more weekly, more importantly nearly (19%) of marketers use up to 20 hours each week on Facebook, Twitter, LinkedIn, Instagram and many more. The report also showed 7 social media platforms that led in 2014 which are Facebook, Twitter, LinkedIn, Google+, Youtube, Pinterest and Instagram.
Warren, C. (n.d.). Disney Marketing: The Happiest Social Media Strategy on Earth. Retrieved September 4, 2015, from http://mashable.com/2011/08/03/disney-social-media/
The first advantage of using social media in business is increasing brand awareness. Social media can help business to build their brand awareness by increasing interactions with a business brand. Brand awareness means the total percent of a target people who know the company exists and what the company offers of products or services. When the brand awareness is increased, the possibility of buying is increased. Thus, efforts should be made to make the brand a part of the consciousness of customers. For example, Coca- Cola is one of the best companies that enjoy unusual...