There are two types of research that can be conducted in research studies, these are qualitative and quantitative (Newman, 2011). Qualitative research is a process that uses detailed oriented methodology that tries to achieve a profound knowledge or understanding of specific incident and circumstance, wh...
Within scientific research there is always a strong debate between those that prefer quantitative methods and those who prefer qualitative ones. proponents of quantitative methods have built the standards in experimental research and in researches performed on a large number of subjects and which use sampling criteria and statistical analysis techniques. On the other side, the qualitative method uses procedures of qualitative nature both at the level of collecting the data as well as the level of analyzing them (Tagliapietra, Trifan, Raineri & Lis, 2009). The gathering data procedures include: interviews, group discussions, observations, journals; while the analysis procedures include coding, categorizations and systematic confrontation between the categories and their dimensions. Such research is often defined as an explorative one, opposite to “classical” scientific research aiming to confirm / disconfirm initial hypothesis. Among the qualitative methods used in the scientific research we can list: Focus Group, Speech Analysis, Conversation Analysis, Grounded Theory and Phenomenological Interpretative Analysis (Tagliapietra, Trifan, Raineri & Lis, 2009).
Qualitative and quantitative methods allow researchers to investigate, explore and inquire the nature of the phenomenon being studied. It is important that the researcher develops a clear understanding of the problem and design a plan to investigate it (Cresswell, 1998, para. 1). There are a variety of research methods; nevertheless, it is important to consider which research method is appropriate for the study. Qualitative research focuses on human experiences while quantitative research relies on numbers, measurements, and testing. Nevertheless, qualitative and quantitative methods use similar approaches to conduct research and collect data. For example, observations and interviews are approaches used in both research designs; however, the approaches are used and viewed otherwise. This will be discussed later in the paper.
Quantitative and qualitative research are two methods to gather and synthesize data. When discussing these two research methods, one might ask what are the differences? If so, this paper answers the questions surrounding the differences including what the research involves. The purpose of the research can dictate which method would be the most beneficial. Qualitative research is open-ended whereas; quantitative research is more structured. The purpose of this paper is to describe the characteristics of quantitative and qualitative research and the application within an article.
There are many elements involved in conducting a proper research. The two general types of research designs are qualitative and quantitative. These types of designs are different in many ways. Quantitative is an objective research typically focused on numerical data. Qualitative research is subjective research focused on narrative data. This paper further elaborates on many elements that separate quantitative research from qualitative research.
Qualitative methods have increased popularity over the past years along with new theoretical trends. This may have to do with paradigm shifts in our society that are causing more of a constructionist approach. This paper will further discuss its interest in qualitative studies along with validity and reliability issues in qualitative research.
This research is using the method of qualitative research methodology. Therefore, the research paradigm that will be applied in this research is interpretive paradigm. The aim of interpretive research is to understand how people in everyday natural settings create meaning and interpret events of their world. The interpretive research approach is the most closely connected with the specific research methods discussed in this chapter.
If research and theory are inextricably linked, then one cannot understand the nature of theory without first understanding the nature of research. There are two types of research design in the scientific inquiry - qualitative and quantitative. Qualitative and quantitative research designs are the basis of the scholarly study utilized regarding the purpose of the research and recourses available for investigation. There are situations when researchers apply both types of design, as in cases when it is important to enhance internal and external validity, credibility, and reliability of the results. Both qualitative and quantitative designs have advantages and disadvantages that can either benefit the study or jeopardize the research
Qualitative and quantitative researcher’s exhibited conflicting ways of approaching a research. Some researchers prefer qualitative over quantitative and vice-versa. Also, it is common for qualitative and quantitative to be used together in a research. But, both methods when carried out correctly provide good research. Plus, both methods have their own unique differences and characteristics. In this paper I will define three of these characteristics in a quantitative and qualitative research design and discuss and compare their differences. (Smith & Davis, 2010)
Qualitative and quantitative research methods take different approaches to gathering and analysing information. Whether it is a qualitative or quantitative study, the research study begins with a question or series of questions. Both use rigorously designed studies to get the most accurate, detailed and complete results. Qualitative studies common methods are interviews, surveys and observation. A qualitative study aims to provide a detailed description of the study results, often using pictures and written descriptions to describe what the research revealed. A qualitative study looks at the big picture, helping researchers to narrow in on points of interest that then can be followed up on in a quantitative study. While a quantitative study has a narrower focus, it attempts to provide a detailed explanation of the study focus, along with this using numbers and statistics. And the results from a quantitative study can reveal bigger questions that call for qualitative study. Or vice versa a qualitative study may reveal at analysis that a more focus and direct approach may be needed. With both methods analysis is a key part of any study whether qualitative or quantitative.
The Importance and Appropriateness of Utilizing Different Methodologies for Research. Introduction The process of research entails the logical as well as systematic search for useful data and information with regard to a specific topic (Jha, 2008). It is also comprised of the investigation of the best, most cost effective and appropriate solutions to both social and scientific issues, following an objective and logical analysis. Jha, (2008) defines research as the search for knowledge and the discovery of the truth. During this process, the data can be gathered from a wide pool of sources among them interviews, books, nature among others.The data can then be analyzed with the appropriate data analysis tools, so as to report the findings